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Linchpin Reviews and Testimonials

Read just a few of the many client stories, advocate testimonials, and reviews our team has received.

Outstanding experience with site migration and long-term support.

Bill was invaluable when it came time to migrate a diverse product store to a new platform; we couldn’t have asked for better planning through to execution. Bill’s expertise on SEO instantly saw our site traffic and search result rankings increase significantly and has been maintained at a very high level. The long-term support as we worked through new content ensured that none of our efforts were wasted, a huge benefit to our efficiency as a company.

GM, IND Distribution

Linchpin has been an instrumental partner.

Linchpin has been an instrumental partner in the launch and continued improvement of many of our clients’ websites and web presences. They’ve helped us create cornerstone content that has translated to big gains in organic traffic and have helped to identify huge technical, design and content opportunities. Bill in particular is extremely responsive and knowledgeable. We’ve worked with several different firms for SEO and content services but none that cared about our client’s success as much as Linchpin.

Founder, Merithot Creative

I highly recommend Linchpin!

Bill is very responsive and super helpful. Anytime I need a change or update, I’m so impressed how quick he is to assist and complete the job perfectly. Our company has been working with him for several years and we are all very happy. Thank you Linchpin for all you do for us!

Tia Angelos
Program Director, Greektown Chicago

Bill is really easy to work with!

He is responsive, explains things well and is a great problem solver. He created a beautiful and functional website for me. I would highly recommend him and his work

Owner, Tumbleweed Travel Co.

I’m thankful to have found LinchpinSEO

I’m thankful to have found Linchpin SEO for our company’s outsourced supplier to support our website and SEO initiative. Excellent guidance and work product!

Marketing & Communications Manager, United Consumer Financial Services

Bill was very communicative and responsive to questions/comments about the process.

He went above and beyond to ensure that he delivered on what was agreed on.


Bill and the team is extremely responsive and easy to work with.

They made the process of the website redesign easy and have measurably improved our company’s online presence.

Deanna DeVooght
Owner, DeVooght House Lifters

The only way to describe our experience with Linchpin, is incredible.

The only way to describe our experience with Linchpin, is incredible. They’ve been so patient with all of our needs and have fully executed on all of them. The SEO work, complete website redesign and upkeep, and the customer service have all been phenomenal. We wouldn’t want to work with anyone else!

Claire McCracken
Marketing, Snap36

We can’t recommend them highly enough. They are exceptional.

After interviewing local and large national site redesign firms, we couldn’t find a provider who could address all the challenges. Then we found Bill and his team.

When the science and technicalities behind what our company does would set most people back, Bill quickly learned the nuances of our technical jargon and seamlessly generated web content.

They met every need we had with our website redesign, site and blog integration, brand and look update, and forms-CRM assimilation.

Bill and his team exceeded our expectations.

Marketing Director
Camargo Pharmaceuticals

A month post launch, we already increased traffic by 7%, and demo requests by 50%.

We realized we needed to start the search for a true SEO partner who could help us through the entire redesign process and also give us deeper insights into SEO management. We evaluated a few firms, but none were as knowledgeable and flexible as their team.

My coworkers and I worked with Bill from the beginning of our website redesign and relaunch to truly come up with a customized plan. None of us were SEO experts and without Bill’s detailed help and suggestions we would never have been able to achieve the success we are having with our new site.

Senior Product Manager
LLamasoft, Inc.

In a world where customer service is dead, Bill’s team restored my faith in what it means to understand your customer.

I was at a standstill with my new blog and needed that extra push to make it a success! Bill Ross at Linchpin was my savior! He listened to what I wanted, knew exactly what I needed and helped to launch the blog to the next level.

Alison Victoria

Bill cares about his work and holds himself to a very high standard.

I worked with Bill for several years and was always impressed with his technical know-how combined with his easy-going style. He is smart and very, very hard working. Bill is driven and knows what he wants to do.

I saw Bill hold his own many times and he always approached clients and projects with a can-do attitude.

DJ Fancis
Owner, Hub and Spoke Marketing

I’d recommend Bill to anybody trying to solve the complexities of SEO.

His custom and personalized approach to SEO is why I keep working with him. He understands each project is different and provides custom solutions based on what objectives the customer is thriving for.

Most agencies treat the situation as a one size fits all so his approach is unique.

Jason Dole
VP of Technology, World Book

You can tell Bill really cares about his clients and about producing a good product.

In helping us launch our blog, Bill was strategic about the overall vision but also tactical enough to suggest small enhancements, spending extra time to find solutions that fit our needs and worked within specific guidelines.

He was extremely responsive and proactive every step of the way.

Lindsay Knight
Chicago Ventures

Bill is smart, helpful, easy to work with and very knowledgeable about SEO.

Bill came highly recommended as someone who really knows his craft and is trustworthy, two characteristics that can be elusive in his field.

Bill was instrumental in helping me refashion my website by using a three-part approach: audit of my existing website and key competitors, re-platform my site to increase its functionality and visibility and worked with me to develop an enhanced blog strategy.

Peter Diamond
Owner, Diamond Consulting

Bill is viewed as a leader amongst his peers.

Bill has a great eye for detail and he always thinks through how his strategy will not only impact his practice area, but the other aspects of the business, as well. He brings a wealth of experience and expertise not only in organic search, but also social media and other areas of digital marketing.

Other industry professionals often seek out his opinion on more advanced SEO topics or concerns.

Annalise Kaylor
Former Head of Marketing, Lullabot

Bill is great to work with, and a very knowledgeable SEO expert

I learned a lot about strategy from Bill, but two things set him apart:

1) Bill is able to speak from experience on nearly any SEO project.

2) Bill truly understands the big picture role of SEO alongside content strategy, UX, and other marketing channels.

David Buesing
Director of SEO, Mindshare

Bill’s input was invaluable to our project success

Bill’s deep understanding of SEO best practices and their relationship to content strategy ensured we had sound recommendations for clients as well as internal case studies to promote both practices within the company.

Bill was always available to discuss new trends and educate others, as well as lead his own team with clear direction and a willingness to let them own their work.

I relied heavily on Bill to ensure our remote teams stayed in sync and had open communication.

Derek Phillips
Content Strategy Director, PK

I am constantly impressed with the depth of Bill’s knowledge.

Bill is a very good SEO. I am constantly impressed with the depth of his knowledge. His commitment to his own education makes him a great asset to his clients.

Phil Ayers
VP of Marketing, Nobilis Health Corp.

Bill doesn’t sell snake oil; he just has the best SEO sense I’ve ever met.

There are a lot of snake oil sales people in SEO. Bill doesn’t sell snake oil; he just has the best SEO sense I’ve ever met (and I’ve met and worked with some of the best SEO talent around including Bruce Clay).

If you want your web site to rank highly in Google hire Bill Ross as your SEO expert.

Martin Smith
Former Marketing Director, Atlantic BT

I’ve worked with Bill for many years and have always had an excellent experience!

Motherway and Napleton Law Firm

Our experience with Linchpin has been amazing.

They completely re-designed our website with the style and feel that we wanted to portray. Bill worked with us every step of the way. The transition from one site to the other was seamless. I look forward to our continued business.

Kelly Scott
Owner, Poppy Hill Spa