a little background on the SEO / Relaunch project

We recently had the pleasure working with the team at LLamasoft, a global leader in Supply Chain Management Software, on an SEO relaunch project. They would be changing the site architecture, rewriting content, and changing the design and code base. They needed help transitioning their old website to their newly redesigned experience – with the goal of retaining traffic and user experience metrics.

88 Percent Organic Traffic Retention
4 Percent Increase In Organic Traffic
7 Percent Increase In Organic Reach
50 Percent Increase In Demos

In the fall of 2015 our marketing team was given the green light to bring a months-long process of redesign and relaunching an entirely new website. We had previously decided to not renew the contract with our current SEO firm and realized we needed to start the search for a true SEO partner who could help us through the entire process and also give us deeper insights into SEO management. We evaluated a few firms, but none were as knowledgeable and flexible as Linchpin.

My coworkers and I worked with Bill from the beginning of our website redesign and relaunch to truly come up with a customized plan, and Bill was seen as a valued member of our team. None of us were SEO experts and without Bill’s detailed help and suggestions we would never have been able to achieve the success we are having with our new site.

Sarah Leitz, Product Marketing Manager, LLamasoft, Inc.


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