Yoga studios often run off of word-of-mouth, and other yoga studio marketing strategies. Word may not spread beyond the reaches of a fairly small insular community. This prevents new people from coming in and trying your services. Your website is your calling card to the world. Your site sets you up for failure or success, depending on how well-designed it is for new yoga customers.
Since yoga seems to be a passive exercise (you know better, of course.), it will be tempting for you to design a site that seems comforting and soft. As an instructor, you know that yoga is actually very intense and physically grueling. The truth of this should be reflected in your website design.
Along with having a great website design and experience for your yoga studio, a fast website, optimized website code, and a best in class local SEO strategy for your yoga studio, and staying current with yoga studio and fitness trends, the following are additional strategies you should include to help build a great website that your students and members will engage with.
1. Your Yoga Studio Photos should depict Sweat on Your Students’ Faces
Get a photographer who can easily light and backlight the sweat on your students’ faces. Since yoga is an active muscle sport, you should show realistic photos of how much a tense muscle can cause you to sweat. If your photos show happy, relaxed faces and body positions, this will be misleading to your future students. Show them just how intense the workout can be.
Often, you can include a one or two close-up shots of a student’s face with their hair wet and their face soaked in sweat. While your new beginner students will not be at this level of sustained muscle tension, you should depict an accurate portrayal of the exercise of yoga. Often, uneducated students believe that it’s all about stretching and relaxing. You want them to know how good it will be for their bodies.
2. If Your Studio has Attractive Vista Views, You should incorporate cross-sectional Photos of this into Your Website Photos
Many yoga studios are open spaces with windowless or enclosed walls. However, some of the nicest studios in the world have open patios and workout room with large, floor-to-ceiling windows.
If your yoga studio boasts these awesome amenities, you should have your photographer get a good, diagonal shot from the back of the room to show this. This changes the entire energy and breathability of the room, and new students will lap this up.
3. Ask Your More Advanced Students to Volunteer for Public Class Photos
Never use stock photos when you have a successful, running yoga studio. Stand in the front of your class and ask for volunteers for yoga model photos from your long-time students and more experienced students. This will not only show new future students what is possible in more advanced classes, but it will also instill confidence in your classes when they recognize some old-timers in person.
4. Use Red, Orange, and Gold for Your Color Scheme (Avoid Soft Browns and Pastels!)
We are all affected by color far more than we think. Some of the best bodybuilding gyms in the world are decorated in black and red, while some of the most empty gyms are decorated with blue and purple.
When it comes to muscle tension, red, gold, and black are the units of standard. Cooler colors like blue and purple can actually inhibit muscle tension. Additionally, websites designed in pastels and browns are far too relaxing for your excellent, first-rate yoga studio. There will be actual exercise, and it will involve more than relaxation and soft music. Make sure your site colors reflect this real activity.
5. A Basic Class Schedule should be on Your Front Page (Above the Fold!)
A super-simple rundown of classes, days of the week, and times should be in a contrasting font on the homepage of your yoga website. Near the top of the page, you should have your address and easy directions. Off to the left, you should have your most basic schedule in a nice, easy-to-read column of text. This helps new students simply check back on your website for the days and times again when they need to.
What does “above the fold” mean, exactly? This phrase references the news headlines printed on the front page of a newspaper above the fold in the paper. These are the most obvious and most visible to the public. On a website, “above the fold” means any text or picture that is at the top of the front page and can be seen without having to scroll down at all. You should have your physical location with easy directions and your basic schedule above the fold on your yoga website.
Some of your future students will be disabled or will be recovering from an injury. You should have side or top links on your website devoted specifically to these people. Separate them out so that one does not feel as if they are being lumped in with the other.
Show pictures of your injured or disabled students (with their permission, of course) so that future students can see what is available to them. Testimonials also help. Create a list of injuries and disabilities with which you can help them. Many people don’t know that simply building muscle strength can decrease or eliminate their illness. Breathing techniques combined with muscle building is very powerful to even the sickest of your students.
7. Use Serif and Times New Roman fonts to be More Readable
Serif font is the type of font with extra little lines attached to each letter. Times New Roman is the best example of Serif font. Why does this matter at all? In the early days of newspaper development, many different types of fonts were tried. It turns out that Times New Roman was the easiest to read even on a newspaper with tiny font and smudged ink stains. The same holds true for websites today. You may desire to be creative and try new, fun fonts. However, this is not the way to draw in customers. Your yoga students must be able to read all the pages of your website easily and clearly.
In conclusion, your best-in-class yoga studio fills a specific need in society. Your website should reflect every inch of that need and how you fill it. The colors, clarity, and ease-of-use are your main advantages over other yoga sites. Remember to not make it too calming. Yoga is a brutal sport.