While many businesses are using social media such as Facebook to interact with clients and customers, there are reasons a website is still necessary to run a successful veterinary office. Not only are there people that do not have access to Facebook, a website can include more information organized in easy to find areas. Not only can clients learn your location, hours, and availability, they can find out if you offer the services they are looking for and work with the animals they own.
Along with having a great website design and experience for your vet clinic, a fast website, optimized website code, and a best in class SEO strategy for your vet clinic, the following are additional strategies you should include to help increase online sales. Here are seven things every Best in Class veterinarian should include in their website design to help add to their veterinary clinic’s marketing strategy.
Veterinarian Services Offered
One of the number one reasons a client will go to your website is to find out what services you offer, and if you offer what they are looking for. You need to make sure your list of services is easy to find and easy to understand. If you don’t want to include it on the Home page, make sure the tab or link to the appropriate page can be found quickly. Don’t hide it at the bottom of the Home page or within another page.
Make sure your list of services has its own page. Be sure to start with what animals you work with, such as dogs and cats, and/or exotics and farm animals. List out as many things that you offer as possible. Group by species or specialty. Give brief explanations of the more complex procedures and tests. You can always discuss the services in more detail during an actual appointment, but it’s still a good idea to give your customers details to start off with.
It’s important that your customers know up front what your payment options are. If you take cash, credit cards, and checks, put that information on your website. If all payments must be made at the time of service, be sure to include that as well. Clients will be upset if they are asked to pay at the end of a visit and they didn’t realize that was going to happen.
Some veterinary offices work with pet insurance companies. If you are one of those, put the information with payment options. Be sure to name the exact insurance companies you work with and what services they’ll cover. If you work with a health credit company that allows clients to put their services on a payment plan, make sure that information is on there as well. You want your clients to be as prepared as possible when it comes time to pay their bill.
Basic Veterinarian Rates
Some services will cost a lot more than others. And some will be hard to determine before an appointment where you have a chance to examine a pet. Unfortunately, not everyone can afford expensive treatments when their animals are sick. They need to know what they might be charged before committing to any kind of treatment.
Make a list of basic rates your office charges and put them on your website. Include prices for things such as check-ups, vaccinations, x-rays, IV treatments, overnight observations, and spay or neuter surgeries. You should also let clients know that estimates for more complex procedures are available before or at the time of service.
Veterinarian Office Hours and Appointment Availability
It can be difficult for people to bring their pets to the veterinary office. Most work and have to go before or after their own business hours. It is a good idea to create an area on your website where you list your weekday and weekend hours. If you have walk-in times open make sure those are on there as well.
Some veterinary offices offer early morning, late night, or 24-hour emergency services. If you are one of those, put the criteria for emergency calls on your site. Give the appropriate contact information to contact the veterinarian available at off times. It is a good idea to put this information in the Hours and Availability section of the site, as well as on the Home Page. Clients shouldn’t have to dig through a lot of information to find emergency contact numbers.
Pictures of Clients
Pet lovers love to look at pictures of their pets. They often love to look at pictures of other pets as well. Create a gallery on your site that features your ‘satisfied’ customers. Include patient names and the month and year you saw them. This is a good way to show that you are a busy and reliable veterinarian. It’s also a cute way to liven up your website. People love to look at pictures of dogs and cats. Get in on the trend by showcasing your most adorable patients.
Question Submission Form
New clients may have questions they want to ask before they bring in their pet. If your practice is busy and you don’t have a lot of time to talk on the phone, supply a question submission form on your website.
Let them include their name, number, and questions. Give them an estimated response time and then stick to that estimate. Don’t make them wait three days for an answer to a question that could easily be taken care of in a few hours. That’s a good way to lose a potential or existing client.
Vet Office Location Information
A client can’t bring their pet to your practice if they can’t find it. Make sure your physical address is easy to find on your page. Include it on the Home page as well as in the page with Hours and Availability. If you can, link to a map of the area to make it even easier for clients to find.
Do you have separate entrances for dogs and cats? Do you ask emergency patients to use a specific door? Do you prefer customers picking up dog food, medications, and other supplies to stay to a certain part of your lobby? It’s important that your customers know any preferences you have when they enter your practice. Be sure to include this information with your location information. Remember, your website is there to assist clients in utilizing your practice. Give them the information they need in easy to find and understand ways, and you’ll have a top veterinary site.