As a tattoo artist, the design of your website and your marketing strategies can have a major impact on the way clients see you and the art that you create. Your website is a portfolio, a sales pitch, and a hub for the artistic community. A website that looks amazing will help you showcase your work and draw in new customers on a consistent basis.
Whether you’re trying to build a website on your own or working with a talented designer, you’ll want to include some of the following elements in your final design. Think about the content your customers will want to see, and come up with creative and fresh ways to present that content to your audience. If you do it right, you’ll get more business than you might expect.
Along with having a great website design and experience for your tattoo shop, a fast website, optimized website code, and a best in class SEO strategy for your tattoo shop, the following are additional strategies you should include to help increase online sales.
An Attractive Home Page
The home page of your website is like the lobby of your tattoo parlor. Visitors see this page first. If they like what they see, they’ll keep exploring and eventually contact your store. No other page on your website has the same level of importance, so focus most of your design efforts here.
The best home pages are simple, elegant, and expressive. Start with your shop’s logo and a simple navigation bar. Choose a responsive design that will still look good on different browsers or mobile devices, and make sure to use colors that work with your brand.
Next, decide what kind of content you want to display. You might include a message to your customers, featured images from your portfolio gallery, or a feed of your most recent social media posts. It’s important that you don’t overcrowd this space; visitors can click to other pages if they want more information.
A Brilliant Portfolio
The quality of your portfolio alone might be enough to sell your services to a new client. You should display the best examples of your work across the years. Make sure to take high-quality photos, and include multiple different types of tattoos.
When it comes to showing off your photos, you actually have a variety of different options. Try a classic photo gallery that shows your photos in a feed or a grid. You can also set up a unique gallery with images that cycle automatically or shift as you scroll down the page. If possible, choose a design that lets visitors click on a photo to make it larger; that way, they can inspect the details of your work at their convenience.
You should be willing to spend a good deal of time perfecting your portfolio. Create a design that you can easily update over the years. When the business starts rolling in, you’ll have plenty of new photos to add.
A List of Design Options
New tattoo customers don’t always know what design they should get. Some of them might like to choose from a list of pre-drawn designs, while others will want help creating their own design for your approval.
Include a gallery of your most popular tattoo designs. Work to create a wide range of designs that can be easily modified to a customer’s tastes. For example, you might create a simple rose template and offer to switch the colors on request. In addition to giving your customers options, this gallery will also show off your art style in a way that’s easy to approach.
You should also consider including specifications for custom designs. Some customers will want you to draw their idea, while others will show up with an image that they would like to get tattooed. Explain your custom tattoo process, and include a few sketches of previous custom designs that you’ve completed.
A Set of Care Instructions
Post-care instructions are vital for any tattoo parlor. Although you probably send your customers home with a printed sheet, you should also include care instructions on your website. Use a simple design with text that’s easy to read. Include clear photos whenever relevant.
Make sure that you link to this page from your home page. This will let your existing customers find answers to their questions, and it will show new customers that you care about the safety and quality of their tattoo.
A Swag Store
Merchandise is a great way to drive business to your tattoo shop. Existing customers will love wearing t-shirts and hats with your logo on them, and new customers will come by to see what the fuss is about.
A digital merchandise store also opens up exciting design opportunities for your website. Create a clean and simple store design that is easy for customers to access. Once you know that the store is functional, add design elements that make it interesting and exciting. Try featuring products on your home page or creating a slideshow of your best-selling items.
A Clever Contact Method
When visitors come to your site, they will likely have questions about your process or about the viability of a new design. Decide how you want them to contact you, and work to make that element of your site engaging and unique.
First, have a clean and accessible contact page. This should include your phone number, your address, and your store hours. There’s plenty of room for creativity here, but make sure that the information is easy to find.
Next, think about adding a chat client to your site. Depending on your customer base, you might see a lot of success by letting them contact you directly from your website. If you prefer that they contact you over social media, work to integrate that functionality into your final design.
An Artist Bio Page
Part of what makes a tattoo special is that it was designed and implemented by a unique artist. No one else can tattoo quite like you do, and your clients know this.
Help clients connect with your unique style by including a bio page on your website. Talk about how your career started, which artists inspired you, and what you love most about tattooing. This description will help shape your professional image, so make sure that you love everything about it before it goes online.
If you have multiple tattoo artists working at your parlor, include bios for all of them. Consider talking about what makes each artist distinct. Include drawings and photos so that potential customers can become familiar with the many art styles that your shop can offer.
Because tattooing is a visual art, every element of your site should be creative and visually attractive. Work with a talented designer to create something that shows off your unique personality and adds to the reputation of your business.