If you want to attract more patients to your orthodontic practice then it’s important you maintain a website. Not only should your website include fresh content, but it should also be well-designed. This can help you to build authority in your industry as well as trust with your new patients. There are many challenges facing the healthcare industry. so here are a few of the most important elements that you should include in your design.
When designing your web page, make sure that you include an About Us Section. This page gives you the opportunity to introduce your practice to your visitors. The more your visitors know about your business, the more likely they are to call and schedule an appointment with you.
Let your future patients know when your practice was established. Tell them what type of environment you offer. Is it friendly, professional, and welcoming? Are you passionate about educating your patients? Do you try to create a family-friendly environment? Make sure that your About Page is positioned near your homepage so that it’s easy to find. And keep in mind that this is often your first impression.
List of Treatments
Your visitors will also be curious about the types of treatments you offer. So it’s a good idea to include a dedicated page that offers a list of procedures and specialties. Are you able to assist your patients with cross-bites? Can you treat them for overcrowding? Will you be able to improve their bite? If they have impacted teeth should they come to you?
Also, you can list the types of straightening options you offer. Do you offer traditional metal braces? Sometimes people are searching for an orthodontist who specializes in Invisalign.
Meet the Doctor
The “Meet the Doctor” page is just as important as the About Us page, if not more. This is where you’ll give your future patients more information about your background. A lot of patients will be interested to know about your education and where you earned your degree and certification. They’ll want to know how much experience you have in the industry. What do you think about the advancements that are being made in orthodontics? Do you pride yourself on keeping up with these advancements?
If you want to add a personal touch, you may share a little bit about your family. Are you married? Do you have children or grandchildren? What are a couple of your hobbies? The benefit of sharing a few personal details is that it helps to inspire trust.
Many visitors will often lead busy lives. This means that even if they like your website and are interested in becoming a patient they can easily forget to contact you. One of the best ways to address this challenge is to give them an option to book an appointment online. So include a “Book Appointment” button that leads them to a calendar that allows them to instantly schedule an appointment. Ideally, the button should be large enough to get their attention, but not large that it distracts from the rest of your site.
If you want to position yourself as a leader in the orthodontic industry, then make sure that your website includes a blog. Create blog posts that offer specific tips. For instance, you could offer a blog post that lets the visitor know what they should expect when they first get braces. Write a post that offers tips about brushing and flossing. Create a list of foods that they should and shouldn’t eat if they have lingual braces. What are the most common types of braces and which type is best for them?
The key to publishing a successful blog is to make sure that your posts are well-written and thoroughly researched. Also, you should always link back to your treatment page and include your “Book Appointment” button at the end of the post. Not only can a blog help you to position yourself as a leader, but whenever you help your readers you’re building a sense of trust.
Another great way to build trust with your visitors is to include a testimonial page in your design. This is where you can insert your patients’ success stories. Ask a few of your clients to give a recommendation for your practice. There’s hardly anything more effective than accounts from people who’ve had first-hand experience with your practice.
Believe it or not, some people are nervous about visiting the orthodontist. So it’s a good idea to put them at ease about your practice. Specifically, you should offer a few well-placed images of your establishment so that they’ll feel as if they know you before they even pay their first visit.
Your homepage should include photos of smiling patients with healthy smiles. The About Us page may include images of your building’s exterior, the waiting area, and a group picture of your staff. Your Meet the Doctor page should include a friendly headshot. You may include shots of the examination room and your orthodontic equipment on your Treatment page. Your testimonial page may also include before and after shots so that your clients can get a better idea of what their smile could potentially look like.
It’s important that your customers know where you’re located and how they can get in touch with you. Create a page that’s dedicated to this information. Include your physical address, phone number, email address, as well as your social media handles. You may even want to include a map on this page so that your patients will be able to easily find you. You can also include this information in the header and footer of your page.
A well-designed website can do wonders for your practice. When creating the perfect layout you need to think from the perspective of your future clients. The key is to provide as much information about your practice as possible so that they trust you enough to set up an appointment.