Are you interested in starting your own designer clothes business? If so, it’s important that you create a website. Not only can this be a great tool for selling your merchandise, but it can also help you build credibility in the fashion community. Let’s take a moment to discuss a few things that you should include on your website. But first, we’ll go over a few challenges that those in the fashion industry face.
5 Challenges the Designer Clothing Industry Faces
While the fashion industry can be extremely profitable, it’s important to keep in mind that there are a few challenges that you’ll have to overcome. This is especially the case if you’re new to the business. Take a look:
1. Cost of Materials
One of the biggest issues that companies tend to have is the procuring of raw materials. Business owners are often responsible for both growing and treating their materials. This can be extremely costly. And it’s expected that these costs will continue to soar unless technology advances to the point where fabrics can be recycled more efficiently.
A lot of brands come under fire for using cheap labor. As a result the fashion industry is often labeled as unethical as the public is made aware of the types of conditions that some workers are subjected to. It can be difficult to battle these negative stereotypes.
Not only can raw materials be expensive, but so can transportation. As the price of oil continues to rise, the cost to transport products to factories and the consumer increases with it. And it’s often difficult for this industry to balance the overall logistics.
One of the biggest emerging issues is environmental sensitivity. Specifically, the fashion industry has the challenge of becoming more environmentally friendly. This means they’re expected to take more time when it comes to evaluating the dyes they use, their packaging, and the assembly.
The fashion industry also faces challenges when it comes to digitization. Companies are starting to experiment with AI and virtual reality technologies. This is in hopes that they can actually incorporate these experiences into their physical stores. However, many people wonder if this type of technology will ever make it to the brick-and-mortar stores as there are more and more closings every day and customers are starting to buy more merchandise online.
Elements To Include On Your Website
While there are many changes occurring in the fashion industry, it’s important to keep in mind that shoppers are spending most of their time online and will continue to do so for quite some time. And this means that instead of them coming to you, you need to go to them. The best way to do this is to create a great website.
Along with having a great website design and experience for your designer clothing website, a fast website, optimized website code, and a best in class SEO strategy for your designer clothing website, the following are additional strategies you should include to help increase online sales.
1. New Arrivals
If you want to ensure that your customers visit your site regularly, then you should include a section for new arrivals. If they like your brand then they’ll likely be interested in your latest item. Make sure that this list is easy to sort. You may also consider discounting these items for a limited.
2. Shipping Info
When it comes to purchasing designer clothes, a lot of people aren’t as concerned with the price of the item as they are the cost of the shipping. So if your customers have the ability to purchase directly from your website, then you may want to offer special discounts for shipping. In fact, this is one of the first offers that your visitors should see when they visit your website. Include a hello bar in your website design. Let them know that they can get a certain amount or percentage off of their shipping if they make a purchase by a certain date or time. You may even want to consider offering free shipping for a limited time.
3. Account Sign-In
Another excellent way to get return visitors is to allow your shoppers to create an account. Sure, it’s a good idea to make the checkout process as simple and easy as possible, but by giving your shoppers the option to sign up for an account on your website they’ll be more likely to make future purchases. Just make sure that you ask for as few details as possible. Typically, it’s best to ask for their name, email address, and password during the sign-up process.
You may also ask your visitors to sign up for your newsletter. This way you can always keep in touch with them and alert them to when they should check your site for the new arrivals. Admittedly, not everyone is eager to sign up for newsletters. One of the best ways to get them to sign up for your newsletter is to offer them a special incentive. Perhaps you can offer them a certain percentage off of their next purchase. Or maybe you can offer a cash reward that they can spend on their next purchase. These offerings are well worth it as each new subscriber can lead to more income.
There’s bound to be a few questions the most of your customers will ask. You can include an FAQ section in order to address these concerns. Do you offer same-day delivery? If so, how much does it cost? How quickly do you ship the orders? If the customer orders your merchandise online can they pick it up from your store rather than having it shipped to their home? These are the types of questions that you can answer. The goal is to make sure that your customers are as informed as possible. This will help them to make better decisions.
One of the best things about having a website for your designer clothing is that you can automate a few of your processes. This is especially the case when it comes to customer service. Include a chatbot on your website. This way, if your customer is interested in asking a question, they can be given an immediate response. This is a great way to ensure that your customer makes a purchase.
You may also consider including live chat on your website. This can offer a personal touch. However, keep in mind that this will require more of an investment as you will need to hire customer service representatives to handle these interactions.
Sometimes the chatbot may not have the answer that the customer is searching for. It’s also possible that the customer may have already placed an order with you and is interested in making a change or asking about their package. So it’s a good idea to include your contact information on your website. Simply post your phone number, email address, and physical address in the header and footer or your website.
Starting your own designer clothing business can be a rewarding experience. But it’s important that you have a sound marketing plan. This is especially the case when it comes to your online presence. You need to create a website that leaves a great first impression and provides your visitors with the information that they need.