There are many challenges facing the healthcare industry, so ff you’re a chiropractor who’s interested in growing your business, then it’s essential that you have a website. Not only can a website attract more clients, but it can also help you to build credibility. However, it’s not enough to purchase a domain name, add graphics, and write a few blogs. There are certain design elements that you need to be present. In fact, let’s discuss seven of the most important elements that every chiropractic business needs.
If you want to ensure that your visitors know exactly what steps to take on your website, then you need to make sure that your navigation is as simple as possible. This means that your menus should be minimalistic–including no more than five to ten items. Your website should also feature directional arrows. These elements help to ensure that your visitors aren’t overwhelmed with choices. The easier it is for visitors to interact with your page, the more likely they are to get in touch with you.
2. About Us Page
It’s important that your future clients know as much about your chiropractic practice as possible. The best way to introduce yourself is with an About Us page. What is your philosophy when it comes to the health of your clients? Is your practice licensed? Have you received any awards or special recognition for the advancements that you’ve made in this field? You may even include a few testimonials and success stories of clients who’ve used your services and are experiencing improvements. Just make sure that this page is simple, interesting, and shows some personality.
3. Contact Information
Your website should also include your contact information. It can appear in the header, footer, or main navigation. You may also decide to create a page dedicated entirely to your contact information and include a special form that people can fill out. Your contact information needs to be highly visible. It should include the physical address of your practice, phone number, and email address. You could also include your social media handles so that your visitors can follow you.
4. Search Bar
In some cases, people will visit your website with a specific need. In these instances, it can be helpful if they have access to a search bar. The benefit of a search bar is that it allows the visitor to find the information that they need quickly. If you have the information that they want and make it easy to find then they’re more likely to get in touch with you.
This tool can even come in handy with repeat visitors as they may have seen a blog post that interested them and would like to read it again. Your search bar should be visible but not obtrusive. In fact, you may want to consider using the magnifying icon as it will take up less space but is still easy to find. Search bars are usually located in the top right-hand corner of the website.
5. Great Photos
Sure, it’s a good idea to have great written content. However, you should also add photos to your website. In most cases, people like to get an idea of what you, your staff, and your office looks like. This is especially the case if they’ve never visited a chiropractor before. Images can help to put them at ease about their future appointment. So include great visuals on your website.
Hire a professional photographer to take photos of the outside of your office. Get them to take photos of the waiting area of your practice. Gather your staff together for a group photo to show your friendly and welcoming faces. Take images of your equipment. Take a headshot of yourself. Include a few shots of your working with a patient. You may also post a few before and after pictures.
6. Call To Action
When it comes to web design, there’s hardly anything more important than a call to action, also known as a CTA. A CTA lets your visitors know what steps they need to take next. If you want them to call your office, then you should offer the number and tell them to get in touch with you. If you want to stop by and schedule an appointment then you should leave your address and tell them to visit your clinic.
The key is to make your CTA so visible that it’s impossible to miss. So it should be designed in such a way that it stands out from the rest of your content. Ideally, your CTA should contain a button that’s highly visible. The button should feature a vibrant color such as green, orange, or red. It should also be large enough to catch people’s attention but not distracting.
7. White Space
One of the most crucial parts of any chiropractic practice website is space. More specifically, you need to make sure that the website has enough white space. Whitespace doesn’t always mean that the space has to be “white.” This term refers to the negative, unused space on your website.
A lot of people tend to include so much information on their website that they completely forget about readability. When there’s enough space between the words and images it helps your visitors to focus on the message that you’re trying to convey to them. Also, this is what helps to give your visitors’ eyes a break. White space should especially be used in the areas that you want to get your visitors’ attention. There are two places in which white space is very important. It should be used around your CTA. You should also include it near your navigation.
One of the best ways to attract new customers to your chiropractic practice is with a website. However, it’s important that you pay attention to your design. From loads of whitespace and great photos to CTA’s and search functionality, these things are essential for growing your business.