The building materials industry is both one of the most overlooked and important industries we have today. No matter if you are a commercial builder, contractor or are in the real estate business, building materials and equipment are a part of your every day job. It’s overlooked in the fact that many people don’t bother to invest time and money into helping it grow. On the other hand, it’s important because it’s maintaining the entire construction industry alive. Without the proper investments backing it up, the construction industry is in for a slow but inevitable relapse in its progress. Nonetheless, rest assured knowing that this is where web design and online strategies come into play.
As more industries begin to make the switch to all-inclusive online platforms and processes, it’s not a stretch to say that industry as traditional as the building materials industry will one day also make the jump. Especially given that the industry has shown great results on a smaller scale with businesses that have made the switch to online methods.
With this in mind, here are five challenges in the building materials industry and seven web design strategies to overcome them.
5 Challenges The Industry Faces
More specifically, dealing with industry challenges have come from web design strategies that make company websites the focal point of all processes. The benefit of this is that businesses can redirect clients to take specific actions, target their needs more precisely, and other similar processes. However, we can’t just jump into discussing how to get these benefits without going over the specific challenges that the industry brings first. Doing so will give us a better understanding of what to avoid to implement the best web design strategies to their fullest effect.
#1: Constant Market Changes
Perhaps the biggest challenge that companies in the industry face are constant market changes. This stems from the constantly changing rules and guidelines that companies have to abide by. There is no way around them. However, there is a way for companies to stay updated and informed on these market changes. As expected, doing so will come through using online methods. This includes using the best web design strategies for their website.
#2: Poor Cash Flow Management
Another area where companies lack the proper skills is cash flow management. Proper cash flow management is needed to allocate funds efficiently, create emergency funds, and overall allow for the biggest returns and profits. The majority of the issues come from mismanagement of budget spendings that limits the budget for their next project. This is why online processes with a website are so important. They can help centralize all cash management processes so that they are easier to control.
#3: Marketing A Traditional Industry
Marketing is an essential part of any company. However, if a company is in an industry that is heavy on traditional methods, that can present many challenges in the process. Unlike the building materials industry, companies in other industries can use digital marketing strategies more effectively because they have a naturally higher online presence. That being said, using the right web design strategies can help counter these issues.
#4: Adapting To New Technology
As mentioned before, adapting to new technologies is quite a hassle for companies in this industry because it is more traditional than others. In other words, it still relies on machinery and processes that are outdated compared to today’s standards. For this reason, as technological advancements continue to improve, having to adapt to these advancements has become more difficult than in recent times. However, using the power of online strategies through a website can help companies prepare for upcoming changes.
#5: Employee Shortages
Last but not least, because of the many challenges the industry faces, companies are also seeing shortages in employees. The combination of heavy workloads and slow processes make the industry off-putting to professionals. This is another great example of the importance of including the best web design strategies. Doing so allows for critical feedback that companies can use to make changes to increase their employee count. That’s just one example of how web design strategies can work for a company. Having said that, let’s go over seven web design strategies a company can benefit from including.
7 Website Strategies To Include
#1: Use Relevant Industry Website Content
The first web design strategy to include is to use relevant industry content. Quite obviously, as a company in the building materials niche, make sure your content has something to do with building materials. The content can be structured to answer any questions, entertain, or any other need the company might have.
#2: Have Consistent Brand Identity On The Website
Throughout your web design, it’s also important to be consistent with your brand identity. For example, if your company brand identity is mostly recognized through a logo, make sure that the logo is found within every page. That said, this can also be done with your company name, slogan, or any other recognizable brand identifier.
#3: Show And Tell
Selling building materials and equipment is not considered a sexy business. However, don’t let that stop you from creating video content and doing video marketing that showcases how the materials and equipment can be used to create something great.
Video marketing is your friend and the DIY home enthusiast is searching for tips and best practices. Create how-to videos and video tips for achieving the best results from your materials.
Read more about video marketing trends here.
#4: Create A Clear & User-Friendly Website Interface
From a more general standpoint, another strategy to include is to create a clear and user-friendly website interface. By incorporating these qualities, it makes it easier for a potential client to take action. To do this, create your web pages from broad to specific so that the website is easy to navigate for a client.
#5: Run A Dedicated Paid Advertising Campaign To It
Paid advertisement is one of the most effective strategies to incorporate with your web design. The reason it is so powerful is that it is cost-effective and is easy to manage. A company can even set up a campaign with a budget as low as $5 a day. Just make sure that your online advertisements are sending people to the right web pages. This will increase the chances that your websites convert a client.
#6: Make Sure Each Web Page Is SEO Optimized
Yet another web design strategy your company must include is SEO optimized web pages. In simpler terms, this means making sure that your web page meets the requirements of online search engine ranking factors. If your web design doesn’t meet these requirements, that could limit its online presence to clients who search for your company’s building material services.
#7: Have A Capture Form Or Button On Every Web Page
Finally, make sure that each web page has a lead capture form or opt-in button. The idea behind this is to expose your website visitor to your company as many times as possible before pitching them a service. However, this can’t be done without capturing their information first. Even if all other web design strategies are not properly implemented, having this one could still bring your building materials company steady clients.
#8 360 Product Views of Materials and Equipment
Purchasing building materials online can be difficult since the specifications for a building project are so precise. Data has consistently shown that using 360 photography in the industrial market can increase conversions and user satisfaction, as well as boost website engagement.
360° & 3D spin photography provides the consistency and transparency to break down purchase barriers, and build brand loyalty for your building materials or equipment company.