If you’re an architect then you know how fulfilling it can be to build something from the ground up. You may also know how challenging it can be to attract new clients to your firm. The news is the internet can be a great resource if you’re trying to create brand awareness. And one of the best ways to get your name out there is to create a website.
Along with having a great website design and experience for your architecture firm, a fast website, optimized website code, and a best in class SEO strategy for your architecture firm, the following are additional strategies you should include to help increase online sales.
Below are seven essential things that every architect should include in their web design. Take a look:
One of the first things that your customers are going to want to see is examples of your past work. This helps them to ensure that you offer quality results. Include a portfolio section on your website. Ideally, your portfolio should provide several different styles. You can also include the sketches and rough drafts that you created before the project was actually finished.
Not only does providing examples prove that you’re a professional, but it can also give your client some ideas. Sometimes the client may not know exactly what they’re looking for. So they can draw a little inspiration from your previous projects. In fact, if they see something that they really like, they may get in touch with you to find out if you can do something similar for them.
Building a new home or business from the ground up can be a costly investment. That’s why many clients tend to do extensive research about a firm before they consult or hire them. It’s a good idea to make it as easy as possible for them to find the information that they need. The best way to do this is to offer an About page for your firm.
Let your future clients know when your firm was established. Mention prestigious awards that you’ve won in the architectural field. Talk about how many clients you’ve served since you were established. Do you specialize in creating modern buildings? Are you experts at renovating older properties?
3. Meet the Team
Not only will your clients be interested in your firm as a whole, but they’ll also want to know a little bit about each of your team members. Create a list of your associates and what each person specializes in. What is their education level? How much experience do they have? Have they won any awards or received special certificates for their work? What’s their motto when it comes to design or construction? Introducing the key players in your firm is a great way to personalize your website and make the visitor feel more comfortable about working with your firm.
It’s also a good idea to include a services page. This is where you can tell your clients how you can help with their next project. Does your firm offer design development? Do you negotiate contracts for them? Do you help them with obtaining the proper permits for their project?
If this is your client’s first time working with an architect then they may want to know what they should expect. It’s up to you to make sure that all of their questions are addressed. Include an FAQ on your website that answers the most commonly asked questions and concerns.
For instance, what happens during the initial consultation? How are your fees established? What should every homeowner know before working with an architect? What role does your firm play during the construction phase? Let them know who will be their point of contact if they have any further questions during the project. The more questions you’re able to answer, the higher the chances of their getting in touch with your firm and setting up and appointment.
Images can play a huge part in attracting new clients to your firm. And that’s because they’ll give your client a sense of the firm’s culture and personality. It will also let them know if you could possibly provide them with the style they’re looking for. So add high-quality images to your website.
When adding photos to your website make sure that they’re a good reflection of your firm’s best work. Also, make sure that they reflect the type of work that you specialize in. If you’re interested in doing commercial work, then you may feature a business building in your header. If you spend most of your time doing residential work, then you could feature a photo of one of the homes you’ve designed. Also, don’t be afraid to include professional headshots of your team members.
Would you like to establish your business as one of the leading architectural firms? Well, you should include a blog on your website. The benefit of adding a blog to your site is that it gives you a chance to become a thought leader. And this can help you to further establish credibility with your future clients. The key to creating a blog that gets people’s attention to provide information that’s useful and engaging. The types of blog posts that tend to be the most popular are the ones that solve an immediate problem.
For instance, you may create a post that tells your visitors what characteristics they should look for when hiring an architect. You may offer a list of permits that they need for a certain project. You may suggest a few things that they need to avoid when building a new home. This free advice can be extremely valuable and can often lead to people booking appointments to speak with you directly.
You don’t have to be a world-renown architect to secure clients. The key is to create a buzz that gets their attention. Your website is a great way to get people talking about your firm. As long as you provide quality information, examples of your past work, a thorough introduction of who your company is and how much experience you have, you’ll always have plenty of inquiries.