Brand awareness refers to the extent to which consumers are familiar with the qualities or image of a particular brand of goods or services. This translates into how well patients and other stakeholders recognize and understand a healthcare brand, its services, and its values. Brand
In today’s digital age, the visibility of an online business is largely contingent on its Search Engine Optimization (SEO) strategies. For e-commerce platforms, in particular, where hundreds or even thousands of product listings populate the website, ensuring each page is optimized for search engines becomes
Over the past decade, wine consumption has remarkably risen, becoming a favored choice among millennials and Gen Z consumers. Beyond traditional wine enthusiasts, the interest in wine has transcended into a mainstream cultural phenomenon. As social media platforms and online communities celebrate wine culture, the
In today’s digital world, website credibility and information accuracy are paramount, especially for those that can profoundly impact users’ lives and financial health. These are known as Your Money or Your Life (YMYL) websites. In essence, YMYL websites offer content that, if inaccurate, outdated, or
Hyperlocal SEO drives local traffic by optimizing your online presence to attract customers from searches within a particular geographic area. This is especially relevant for brick-and-mortar businesses that rely heavily on local footfall. Unlike broader SEO strategies, Hyperlocal SEO zeroes in on a specific group
In the age of e-commerce, Marketplace SEO (Search Engine Optimization) has become a vital tool for businesses aiming to stand out in an ocean of online products. Marketplace SEO involves optimizing product listings on various e-commerce platforms to achieve higher visibility and rank higher in
Web design is a multifaceted discipline that involves the creation and maintenance of websites. It includes graphic design, user interface (UI) design, authoring, and search engine optimization. User Interface (UI) focuses on the look and layout—how every website element fits together visually. On the other
Search Engine Optimization (SEO) is the key to improving the visibility of a website on search engine results pages. With the increasing digital footprint of businesses and the inherent competition that comes with it, a well-optimized website is no longer an option but a necessity.
Understanding content-heavy websites is the first step to effective web design. Such websites are typically characterized by the abundance of text, images, videos, and other content they offer the user. They serve as a crucial medium for comprehensive information delivery and require an articulate structure
In today’s digital landscape, local businesses increasingly realize the importance of having a robust online presence to attract customers in their specific geographic areas. This is where Local SEO (Search Engine Optimization) comes into play. Local SEO optimizes a website and online presence to rank
Search Engine Optimization (SEO) is dynamic and constantly evolving, requiring an agile mindset to adapt and make the most of new opportunities. At the heart of any effective SEO strategy lies the fundamental step of keyword research. This process involves identifying famous words and phrases
In the world of SEO, the term “low-hanging fruit” refers to readily available opportunities and relatively easy to capture. As a result, you can make significant improvements with minimal effort and resources in these areas. Understanding the concept of low-hanging fruit SEO is essential because
Local SEO, or Local Search Engine Optimization, is a digital marketing practice that involves optimizing a website to be discovered in local search results. Essentially, it’s a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses. These include search terms, ‘near
Search Engine Optimization, or SEO as it’s commonly known, is a pivotal facet of digital marketing in today’s increasingly online world. At its core, SEO is about understanding and catering to search engines’ algorithms to rank websites. By optimizing content with the right keywords, businesses
Digital marketing uses online-based digital technologies, mainly on the Internet, but also includes mobile phones, display advertising, and any other digital medium to promote products or services. It involves strategies to engage customers and build relationships across various digital channels. These channels range from search
A well-designed, visually appealing, and user-friendly website is essential to a successful online presence. As the digital landscape continually evolves, it becomes necessary for businesses and organizations to redesign their websites to keep up with the latest trends, technologies, and user expectations. However, while a
Barnacle SEO is a search engine optimization strategy that involves leveraging the authority and visibility of popular websites within your industry to boost the search engine rankings of a particular webpage or business. The idea behind Barnacle SEO is that by optimizing a business’s online
Agile SEO is an approach to search engine optimization for in-house and SEO agency teams that utilizes agile methodologies, prioritizing flexibility, collaboration, and continuous improvement. Agile SEO focuses on adapting to changes in the search landscape quickly and efficiently and continuously refining and optimizing SEO
We often define SEO as a long-term strategy, a snowball strategy that, as SEO gains momentum, gets more powerful, or a flywheel strategy that is self-perpetuating. Yet many businesses still view it as a strategy that can be won once their website reaches the top
You likely have difficulty achieving ideal spots in Google’s SERPs if your website is new. Despite making every effort and building an SEO-optimized site, you’re not hitting those top spots –– or even the first couple of pages. If you find yourself in this situation,
The Helpful Content update is the most recent of Google’s algorithm updates. Earning the coveted top spots in Google’s SERPs requires sites to optimize for these updates and, in some cases, recover from them. This article from Linchpin SEO outlines everything you need to know
The market research industry is changing exponentially, with more trends emerging and more businesses adapting to these changes than ever before. In this report, we’ll outline the most critical top-level developments. We will then demonstrate how market researchers can seize opportunities in the evolving market
Local SEO is a crucial yet often neglected aspect of your enterprise’s regional SEO strategy. Prioritizing local SEO, understanding its challenges, and knowing how to overcome them are essential for your SEO plan. With a focused enterprise local SEO strategy, you’ll get more traffic and
On June 16, Google started to roll out its much anticipated and publicized experience update. The page experience update is a slow rollout, and Google projects that it will be complete by the end of August 2022. Because the update is being done in a
On April 10, Google finally started cracking down on “review websites” – and companies trying to do barnacle SEO – by announcing they had launched a new algorithm update called the product reviews update. This update is designed to reward review websites that share in-depth
Search engine optimization is constantly changing. In the past, local businesses have often gotten away without learning the latest trends in local SEO. Today, every business is getting online. As a result, customers are expecting to find their local companies in the search results. If
Google Business Profile and Google Maps are two crucial free SEO tools provided by Google to help you get more visibility on Searches in your local area. These two are for local SEO, an essential part of local businesses. They help customers discover companies that
Competition is rampant in the field of SEO. Everyone is vying for those top few listings on Google search results in pages under those keywords they know to bring them targeted traffic. Naturally, anyone ranking highly wants to stay there, and up-and-coming companies are constantly
2020 was a challenging and chaotic year for everyone. Business owners, in particular, were struck by the pandemic. As a result, many brick-and-mortar businesses shut down, either temporarily or permanently, due to lockdown restrictions. Countless others had to regroup and move their businesses online. This
Theme Park Challenges The theme park industry experienced a challenging year. Will 2023 result in more favorable conditions? This crucial economic sector witnessed impressive growth before the coronavirus pandemic. Businesses operating amusement rides and theme parks will address several challenges shortly. Just consider five of
Most people have heard the term user experience regarding website design for enterprise and small business websites, but some may not know much about the meaning. So let’s start from the beginning. What does user experience mean? The term “user experience” is straightforward. It refers
Some of the queries entered on Google are more spam-prone than others. For example, gambling, pornographic, and cash advance sites have a reputation for being extra spammy. Realizing this, Google rolled out the Payday Loan algorithm update. Here we break down the sites it targets,
When you click on a site from Google’s SERPs, you expect to find answers to your queries. This may seem like an obvious statement because this is why Google exists. But sometimes, you may find yourself on a page with so many ads that you
An Exact Match Domain (EMD) is precisely what it sounds like. It’s simply a domain name that is identical—or nearly identical—to a search phrase entered into Google. While EMDs aren’t inherently bad for SEO, in the past, site builders took advantage of EMDs to rank
The Pirate update has nothing to do with treasure hunts but everything to do with copyright infringement. Piracy is a big deal. It has been since the advent of the internet. Realizing this, Google has taken steps to ensure that sites with pirated and stolen
Contrary to what you might first think, Google’s BERT update has nothing to do with a beloved Sesame Street character. BERT: Bidirectional Encoder Representations from Transformers. It’s a mouthful, and for a good reason. BERT is Google’s Fall 2019 update, providing the search engine with
Google has released algorithm updates throughout the years to give its users the best search engine experience. These updates help Google weed out bad, spammy, and unhelpful sites so that the best sites jump to the top of their SERPs. These calculated changes have kept
As a local business, Google’s SERPs can often work in your favor. Mobile users automatically see the listings of regional firms near them that Google deems most relevant or helpful to their queries, and desktop users can also enjoy this convenience. But with Google’s Possum
In the early days of Google, all searches were conducted on desktops. But as time passed and with the advent of smartphones, Google had to change its algorithm to cater to the mobile user. The searcher’s intentions often vary significantly if the search is done
In many’s eyes, Google’s RankBrain update is somewhat of an enigma. There isn’t a handbook explaining precisely what it does, but the SEO world has pieced together how it works to give you an idea of how it’s changed the search landscape. The good news
Like a homing pigeon is known for finding its way home, Google’s Pigeon algorithm update was designed to provide users with relevant query results close to home. The pigeon was revolutionary and loved by local businesses, with good SEO practices at its debut. For the
It’s universally understood that Google’s Hummingbird update changed how the search engine produced query results. In the past, you could enter a query but still have to sift through the results to piece together enough relevant information to get the answers you were looking for,
High rankings on Google’s search results pages should be a top goal in your SEO strategy. For a good reason, Google is the number one search engine in the world. Their web admins do a stellar job of providing a fantastic user experience. They ensure
Google’s Venice update is a big one and continues the company’s trend toward local-based search results. Unfortunately, this is bad news for more prominent brands that have relied on their international appeal to rank well in Google. In this post, we’ll explain how the Venice
Google is constantly working to improve the user experience of its search engine. Their 2011 Panda update is one of the many strategies they use to evaluate websites, determine their quality, and rank them accordingly. To rank at the top of Google’s pages, you want
Some people think the pulp and paper industry will eventually be hindered by the current digital age in which we live. While it sounds logical, that’s not the reality of what’s happening. The pulp and paper industry has been thriving and will continue in 2023.
If you’re in digital marketing, you may have heard people talking about EAT regarding SEO and ranking factors. Simply put, Google SEO E-A-T tells Google how much they can trust you and your website. While there’s no black-and-white rulebook telling businesses exactly how to boost
The massive management consulting industry continues growing, but not without pain. It has yet to integrate big data or automate processes, making it scalable only as qualified individuals continue to move into the industry. While 2020 and 2021 saw the sector dip its proverbial toe
Operating a successful online business means staying ahead of competitors offering similar products and services. Marketing your business to consumers involves researching trends that make your website appear more frequently on search results. Your website design should appeal to the people finding your site in
So, you have Google Analytics (GA) set up on your website and see fresh traffic stream into your site; that’s great! But, while there are near-endless data you can collect from Google Analytics on the traffic coming to your site for business owners, marketers, and
Search engine optimization (SEO) is crucial to your business’s success in your target local market as a local business or company seeking to establish a strong presence. Your audience is actively looking for the exact type of products and services you provide, and they do
If you’re taking the DIY SEO route or want to monitor how your SEO company is doing, some tasks should be completed each month to ensure your website stays optimized and traffic continues to increase. As a follow-up to our do-it-yourself SEO article, we have
What Is A Content Gap Analysis? A content gap analysis is a content strategy and an SEO technique to find gaps in your website’s content sets. It maps out your customer’s primary questions, goals, and concerns throughout their purchase journey and then measures against your
This will not be the traditional type of post where I write about SEO, content, infographics, or web design, but instead, I’ll look back at what I have learned from my father about managing and leading people. A History My father grew up in Ridgewood,
When the internet began to rise to fame, building a website was simple and required minimal coding for complete optimization. Today, SEO or search engine optimization techniques are routinely advanced and updated, requiring a more thought-out content creation process to reach your intended audience online.
With any of our SEO campaigns, we will need access to your Google Analytics and Google Search Console Account, formerly Google Webmaster Tools, to help us analyze the current state of your website. Some B2B brands and B2C companies have multiple domains in each of
Google uses backlinks to help determine what a website or web page is relevant for and how authoritative a website or web page is for a specific topic, contributing to what keywords Google will rank the website for. What is a backlink? A backlink, also
Would you like to learn how to use public relations to build your business and raise awareness about your brand more effectively? Let’s take a look at everything you need to know about PR. What Is Public Relations? To eventually use public relations successfully, you
Most websites lose SEO traffic at some point. This is usually due to a poorly executed transition plan or website redesign, hiring the wrong SEO agency, or even the website being hacked. When traffic loss happens, it can feel like a personal attack on your
A few months back, we hypothesized that moving away from a “service-based navigation” and creating a “problem-based website navigation” would increase conversions and engagement and provide a better user experience. After gathering qualitative data through user research, quantitative data through Google analytics, and user testing,
Ever wonder if you should delete old content or just let it live on for eternity? I have heard people say you should never delete old content, which is just not true. Part of any good content strategy should be performing a ROT analysis on
The Raleigh, Durham, and Wake Forest office work environments have changed drastically during the last two decades. Many people went from working on location for a company to working for that company online at home or elsewhere. Others began to work for themselves online. While
So you are about to publish a new blog post or page on your website. You hope that Google likes your page enough to rank it and users like your website contain enough to share and link to it. Below you will find the SEO
Good old word-of-mouth marketing is one of the quickest ways to grow your customer base. This highly effective strategy is entirely free for a business, as their customers do the client-getting. However, in our technologically advanced world, word-of-mouth is no longer face-to-face; it’s done through
There can be any number of reasons why your Google traffic dropped suddenly and significantly. This can be an issue with something as simple as your analytics code being removed accidentally after a website update or something more severe such as your website being penalized
SEO web design is designing and developing websites to make them search-engine friendly. Creating a website SEO-friendly means that Google and other search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. Once indexed, they
With the number of SEO companies that seem to be saying the same thing and offering the same old SEO services, the pressure to stand out from the competition is mounting, and pay-for-performance (PFP) SEO services or pay-per-rank SEO is one way to do that.
We work with various companies to help them increase rankings, traffic, and conversions and partner with digital agencies to help them provide best-in-class SEO services to their clients. We ask, “How are you measuring SEO success, and what data are you gathering to determine progress?”
What is a website taxonomy? Taxonomy creation is the process of creating a classification system for a website. One of the most notable examples of taxonomy is the species classification system. Many ways of implementing a taxonomic system on your website will provide a better
There are standard htaccess 301 redirect rules that I search for each time I build a website, redirect a page for an SEO strategy for a client, or help with a website’s SEO transition plan. So I thought I would create a resource to gather
Adding product reviews to your website is a great way to help users decide and increase your rankings and the diversity of keywords your website shows up for in Google. But the big question is this: How do you add reviews to your website, or,
