According to statistics, the global apparel market is likely to grow from $1.5 trillion to over $2 trillion by 2025. This shows there’s a significant increase in demand for clothing and shoes across the world. Asia and the Pacific region will likely record the highest growth rate at 4%. The U.S, China, and Japan rank as the largest apparel markets.The products in the apparel market fall under womenswear, menswear, childrenswear, and sportswear. Womenswear has been the best-selling category globally. In the U.S, womenswear generated about $187 billion and $86 billion dollars in revenue.
Another category with a high growth rate is the sports apparel market, valued at about $185 in 2020. There are small and large apparel technology companies, and all of them need to promote their products to ensure higher customer engagement. With the stiff competition out there, every organization should strive to stand out.
Every business in the industry should develop a strong marketing strategy of multiple components. A marketing strategy is a game plan for an apparel technology firm to move forward. It’ll help you to determine the best time for running ads, the content to share on social media, and identifying your growth objectives. Here are the five marketing ideas for an apparel technology company:
1. Point of Sale Marketing to Boost Sales
Irrespective of whether you have a small or large apparel technology company, the checkout experience is critical for your enterprise’s success. Besides being the point at which customers can buy their preferred products, it’s also an opportunity for apparel technology firms to grow and customers to engage with your brand.
Once you have acquired the ideal point-of-sale system to streamline the payments process, it’s time to develop a sound POS marketing strategy to improve customer engagement and increase sales revenue. You can take several measures to ensure the success of your marketing technique.
For example, you can capitalize on impulse purchases. If you intend to increase the customer’s spending, consider placing small, less expensive products near the till. Think about displaying low-cost accessories where the customers queue to make payments.
2. Offer Discounts on Your Products to Improve Your Reputation
Offering discounts is one of the most effective ways of attracting customers to any apparel company. By telling the customers that they’ll save some money on their purchases, you’re likely to get their attention.
With discounts, businesses record increased sales and improved reputation. The marketing technique also helps apparel technology firms to improve customer loyalty. You will notice increased traffic when offering discounts on your products, which translates to increased sales.
3. Embrace Print Media to Reach Your Target Market
Nowadays, many apparel companies underestimate print media ads’ power, as they believe there are better marketing techniques. However, some studies on comparisons between electronic and print media have shown that the latter offers many benefits.
For example, apparel companies find print media more effective in targeting customers and making a lasting impression. There may be repeated exposures as a magazine can sit on a table for an extended period when printing media. Various forms of print media can be reviewed multiple times and shared with more prospects. According to some analysts, electronic media cannot replace print media in the apparel industry.
Statistics have shown that there are billions of social media users globally. Social media platforms have also been growing at a high rate, and every apparel company should take advantage of the marketing technique. First, you need an effective social media strategy.
Take time to create the content you intend to share on your social media accounts, enabling you to get better outcomes. Secondly, ensure you understand your target customers and post relevant content.
6. Search Engine Optimization
SEO, also known as search engine optimization, is one of the the best lead and sales generation tactics in the apparel technology industry, and within the digital marketing space as a whole. SEO when done correctly, can build brand, lower customer service costs, grow sales, increase SQL and MRR. It is not a short term strategy, however when implemented with a solid process, it will have a snowball effect on business growth.