About The Consulting Team

Home / About The Consulting Team

THE LINCHPIN STORY

how we built our digital agency to operate and engage with clients

After working for some of the most well-known digital marketing agencies and consulting firms in the world, and leading the digital strategy for some of the largest brands, Bill Ross and a group of his close friends – comprised of senior-level marketing all-stars – noticed a need for an update to the digital agency space.

So they imagined a digital marketing agency…

Where businesses of all sizes would have the same opportunities and access to leading digital marketers.

That gave clients a direct line to the CEO of the company to answer any questions they may have.

That harnessed senior-level talent with cross-industry experience, and gave businesses access to them.

That had an optimized process that saved clients time and money, and outputted designs that users and Google would love.

Was agile enough to shift digital marketing strategies quickly and effectively to align with new market trends.

That would keep all design, development, and marketing in-house, never have to outsource client work.

OUR CLIENTS LOVE WORKING WITH US

What others are saying about working with our team.

After interviewing local website redesign firms, small and large, and also having consultations with large national site redesign firms, we couldn’t find a provider who could address all the challenges our website project had.

 

From the very first, Linchpin SEO rose to every challenge and made every call and interaction positive (and fun) with a can-do spirit. Even as the site proved to be a bigger challenge than first anticipated, Bill Ross has come through with the solution for obstacles and problems before they started.

Read The Full Testimonial

Jennifer King Director of Marketing, Camargo

We had previously decided to not renew the contract with our current SEO firm and realized we needed to start the search for a true SEO partner who could help us through the entire process and also give us deeper insights into SEO management. We evaluated a few firms, but none were as knowledgeable and flexible as Linchpin.

 

My coworkers and I worked with Bill from the beginning of our website redesign and relaunch to truly come up with a customized plan, and Bill was seen as a valued member of our team. None of us were SEO experts and without Bill’s detailed help and suggestions we would never have been able to achieve the success we are having with our new site.

Read The Full Testimonial

Sarah Leitz Product Marketing Manager, LLamasoft, Inc.

In a world of nearly unlimited options for developing websites I couldn’t be more pleased. Charter Bus Group’s site function and aesthetic appeal is epic.

From concept to delivery Charterbusgroup.com was developed and delivered for launch within 6 short weeks. My serial entrepreneurial starts on new business will rely on Bill Ross in the future. The best testimony I can probably offer is we’re currently redeveloping one site with Bill currently, and will launch a whole new event model site in the next 60 days.

Read The Full Testimonial

Matt Wenger Owner, Charter Bus Group

I was at a standstill with my new blog and needed that extra push to make it a success! Bill Ross at Linchpin SEO was my savior! He listened to what I wanted, knew exactly what I needed and helped to launch the blog to the next level.

In a world where customer service is dead, Bill and his team restored my faith in what it means to love what you do and to really understand your customer.

Alison Victoria TV Host Kitchen Crashers on HGTV

In helping us launch our blog, Bill was strategic about the overall vision but also tactical enough to suggest small enhancements, spending extra time to find solutions that fit our needs and worked within specific guidelines.

You can tell he really cares about his clients and about producing a good product — he was extremely responsive and proactive every step of the way.

Lindsay Knight Chicago Ventures

Bill came highly recommended as someone who really knows his craft and is trustworthy, two characteristics that can be elusive in his field. Bill was instrumental in helping me refashion my website by using a three-part approach: audit of my existing website and key competitors, re-platform my site to increase its functionality and visibility and worked with me to develop an enhanced blog strategy.

Bill is smart, helpful, easy to work with and very knowledgeable about SEO.

peter diamond
Peter Diamond Owner, Diamond Consulting

Bill has a great eye for detail and he always thinks through how his strategy will not only impact his practice area, but the other aspects of the business, as well. He brings a wealth of experience and expertise not only in organic search, but also social media and other areas of digital marketing. He is viewed as a leader amongst his peers and other industry professionals often seek out his opinion on more advanced SEO topics or concerns.

Annalise Kaylor Digital Marketing Consultant

I worked with Bill for several years and was always impressed with his technical know-how combined with his easy-going style. He is smart and very, very hard working.

Bill is driven and knows what he wants to do. He cares about his work and holds himself to a very high standard. I saw Bill hold his own many times and he always approached clients and projects with a can-do attitude.

DJ Francis Director of Strategy, Useful Systems

Bill’s deep understanding of SEO best practices and their relationship to content strategy ensured we had sound recommendations for clients as well as internal case studies to promote both practices within the company.

Bill was always available to discuss new trends and educate others, as well as lead his own team with clear direction and a willingness to let them own their work.

I relied heavily on Bill to ensure our remote teams stayed in sync and had open communication. His input was invaluable to our project success.

Derek Phillips Content Strategy Discipline Lead, ISITE Design

Bill was great to work with, and a very knowledgeable SEO expert. I learned a lot about strategy from Bill, but two things set him apart.

1) Bill is able to speak from experience on nearly any SEO project and

2) Bill truly understands the big picture role of SEO alongside content strategy, UX, and other marketing channels.

David Buesing SEO Manager, Mindshare

Bill is a very good SEO. I am constantly impressed with the depth of his knowledge. His commitment to his own education makes him a great asset to his clients.

Phil Ayres Director of SEO and Affiliate Marketing, Travelocity

There are a lot of snake oil sales people in SEO. Bill doesn’t sell snake oil; he just has the best SEO sense I’ve ever met (and I’ve met and worked with some of the best SEO talent around including Bruce Clay).

If you want your web site to rank highly in Google hire Bill Ross as your SEO expert.

Martin Smith Business Consultant, Formerly at Mars Inc.

A FEW CLIENTS

a handful of companies our Linchpins have helped

You Can Find Us

current and future Linchpin locations

Chicago

The Windy City

Toms River

The Shore and Beyond

Raleigh

Where It All Began