The Chicago Web Design Company Built For Small Business

Industry leading big brand web designers helping small businesses create their website

Web Designs Fueled By SEO & Content Strategy

Are you searching for a web design company in Chicago that can help your small business create an amazing website experience that is both user and search engine friendly?

Our Chicago based WordPress web design company was founded by big brand designers who’ve worked on some of the largest brands in the world. The company was started on the core belief that small businesses should have the same opportunities as brands, in regards to quality of work and access to industry leading designers – all at a price that aligns with a small business’s budget.

Designed and Built By Local Chicago Designers

Your website design and development is done by local Chicago design and development teams.

Visitors Will Love Your New Design

Because we create experiences that help your users easily find and engage with your business.

Google Will Love Ranking Your New Design

Because we include all the high-value on-site SEO elements into every website we build.

Every website includes these essential features

Close to 98% of small business websites we’ve analyzed didn’t include these parts during the website design process. Because this process was not followed, these websites frustrated users and confuse search engine crawlers – resulting in a loss in traffic, sales and leads.


Understanding your current website metrics and how users are interacting with it, is important when determining how to organize and optimize your new design.

Content Strategy

High-value content is king! How that content is structured throughout your website is queen! So we analyze and organize your content to align with user behavior and search engine value.

Transition Plan

Making a smooth transition from your old website to your new one is key to keeping users happy and traffic levels steady.

Learn about our transition planning.

On-site SEO

All our designs include on-site foundational SEO to ensure the search engines like your new website design and content updates when they launch.

Website Design

We are a team of local Chicago designers who’ve worked on the website’s of big brands for over 10 years, and are now helping small businesses create amazing websites.


We build our websites in the award winning WordPress CMS to give you the flexibility to edit your content, and integrate with some of the leading third party software for email marketing or eCommerce.

Analytics Setup

Making sure you can effectively track website visitors, and inform Google that you have a new website, we will setup your Google Analytics and Google Webmaster Tools on your new website.


Making sure your WordPress framework and plugins stay up to date, as well as the design stays consistent, we provide website management services.

Learn about our website management services.

A Recent Web Design Project

We have launched our Small Business Movement to help transform small business websites and help them succeed online. Below you will find a recent businesses we’ve helped transform into an experience their customers and the search engines love.


About Peter Diamond

Peter is an executive coach and author.

We did an initial audit and found that there were many structural and design concerns with his old website that were keeping users and search engines from having a great experience.

We designed and built a new responsive website within the WordPress CMS. Once the new website went live it received a rankings boost, propelling it into the top Google results for maybe of Peter’s high-value keyword targets.

What We Did

What People Are Saying

lindsayIn helping us launch our blog, Bill was strategic about the overall vision but also tactical enough to suggest small enhancements, spending extra time to find solutions that fit our needs and worked within specific guidelines.

You can tell he really cares about his clients and about producing a good product — he was extremely responsive and proactive every step of the way.

Lindsay Knight, Chicago Ventures

alisonI was at a standstill with my new blog and needed that extra push to make it a success! Bill Ross at Linchpin SEO was my savior! He listened to what I wanted, knew exactly what I needed and helped to launch the blog to the next level.

In a world where customer service is dead, Bill and his team restored my faith in what it means to love what you do and to really understand your customer.

Alison Victoria, Kitchen Crashers

dr-dan-jrAfter speaking with several developers, we decided Bill was a great fit to help build our new dental practice website based on his past experience and SEO knowledge.

He was a pleasure to work through the development process and the end product was a professional easy to use site. He was always available to talk and design changes were prompt.

Dr. Dan Streits Jr., Streitz Dental

Do You Need A Custom Small Business Website Designed?

Call Our Lead Linchpin Directly