Industry-leading WordPress Website Design

Fueled By SEO And Content Strategy.

The 9 Strategies Included In All Our Web Designs

Close to 90% of B2B and B2C websites we’ve analyzed didn’t include all of these elements during the website design process. Because of this, the business’s new website frustrated users and confused search engine crawlers. We believe including the 9 elements below is the correct (and only) way to build a website.

Current State Review

We’ll have a kickoff call to better understand past initiatives, priority pages, and gather feedback about design elements and functionality that align with your vision.

Transition Plan

If you’re moving your website to a new CMS or redesigning it, making a smooth transition from your old website to your new one is key to keeping users happy and traffic levels steady.

Strategy and IA

Content is king! How content is structured throughout your website is queen! We will build a strategy and website architecture that aligns with search engine and user value.

On-site SEO

All our designs include on-site SEO to ensure that the search engines like your new website design and content updates when your website launches.

Website Design

Our team of local big brand designers creates WordPress websites that are optimized for both users and search engines and are built on a responsive framework.

Website Development

We utilize the award winning WordPress CMS, giving you ability to edit your content, and integrate with industry-leading third-party software.

Google Analytics Setup

To make sure you can effectively track website visitors, sales, and leads, we will setup Google Analytics and Google Webmaster Tools on your new website.

Google Search Console

To ensure Google is viewing your website properly we will setup and verify your website in Google Search Console (formerly Google Webmaster Tools).

Website Management

Making sure your WordPress website and Plugins stay up to date, your design remains consistent, and your website stays secure, we provide optional website management.

Common Web Design Challenges Our Clients Face

  • I am launching a new business and need a custom website at an affordable price.
  • I need a web design firm that builds SEO and strategy into the design.
  • My website design does not represent my business or brand.
  • My eCommerce website has a low conversion rate.
  • My B2B website isn’t generating as many leads as I’d like.
  • I can’t edit my website and have to pay a company to make minor changes.
  • I need a website that users will love, and that is SEO friendly.
  • My website is outdated or has not been redesigned in the last few years.
  • My website is not responsive and isn’t mobile friendly.
  • My B2C website is not converting users and increasing sales.


Recently Launched

We recently had the pleasure working with the team at Charter Bus Group, a California based event transportation company targeting the B2B market. Headquartered in Orange County, they are the leading provider for event management and bus rentals.

We did a custom Responsive WordPress Design, Development and executed a collaborative Content Strategy to help organize their vast amount of assets.

See What We Did


We had the pleasure working on a website design for the team at Health Decisions, a Raleigh-based pharma company. Health Decisions utilizes adaptive design, adaptive operations and expertise in precision medicine to optimize clinical development of drugs, diagnostics, and medical devices.

We did a custom responsive WordPress Design, Development and executed a transition relaunch plan to retain user satisfaction and search engine traffic.

See What We Did

health decisions web design

What People Are Saying

matt-photoHere’s how I would describe our new site developed by Bill Ross: fast, modern, informative, and hyper functional in our calls to action. In a world of nearly unlimited options for developing websites I couldn’t be more pleased.

From concept to delivery the website was developed and delivered for launch within 6 short weeks. My serial entrepreneurial starts on new business will rely on Bill Ross in the future.

Matt Wenger, Owner Charter Bus Group

alisonI was at a standstill with my new blog and needed that extra push to make it a success! Bill Ross at Linchpin SEO was my savior! He listened to what I wanted, knew exactly what I needed and helped to launch the blog to the next level.

In a world where customer service is dead, Bill and his team restored my faith in what it means to love what you do and to really understand your customer.

Alison Victoria, Kitchen Crashers

Do You Need A Custom Small Business Website Designed?

Call Our Lead Linchpin Directly