Social Media Marketing and Strategy
Building communities of brand advocates
Our social media company and strategy team in Chicago believes that social media is about building communities, loyalty, and brand advocates for your brand. This is accomplished by sharing engaging content that aligns with your brand and speaks to the beliefs and values of the individuals you want within your community.
We utilize content strategy and engaging conversations to craft a custom social media strategy that accomplishes goals such as: increased engagement (Facebook likes, tweets, shares, comments), increasing referral traffic from social media websites, building valuable communities, or managing and moderating your current community.
Whether you want them to or not, people talk about your brand everyday. It’s time to join the conversation.
Bill Ross, Co-founder Linchpin SEO
Social Media Audit
We audit your social media channels to help uncover opportunities for growth, or where your accounts are non-compliant. We then provide you with a detailed analysis document that defines strategic opportunities for growth through high-value social media strategies.
We will dive into your social media analytics as well as your communities and analyze variables such as:
- Channel value
- Community value
- Engagement peaks
- Paid media value
- Social media tag implementation
- Content value
Build The Community
These steps help define or refine your social strategy based on insights, data, and competitive analysis based on your primary goals and KPIs.
- Analysis of your online brand presence
- Identify the best networks for your brand
- Create social media profiles
- Build and launch your social media campaign strategy
- Measure and Iterate
Engage Your Advocates
These steps play a vital role in managing your online reputation, creating brand solidarity, and positively diffusing negative feedback.
- Tracking brand keywords
- Measuring the sentiment of conversations
- Responding to positive and negative commentary
- Publishing engaging assets
Bill has a great eye for detail and he always thinks through how his strategy will not only impact his practice area, but the other aspects of the business, as well. He brings a wealth of experience and expertise not only in organic search, but also social media and other areas of digital marketing. He is viewed as a leader amongst his peers and other industry professionals often seek out his opinion on more advanced SEO topics or concerns. Annalise Kaylor, Director of Social and Marketing, Sixthman
Social Media Help is only a call away