SEO Transition Planning

What Would Happen If You Lost 50% Of Your Traffic?

Website SEO Transition Planning Services

Do you know how to relaunch a high-ranking website effectively? Do you have a transition plan, SEO website relaunch strategy, or a plan for your website migration so you don’t lose significant traffic?  When planning and launching a new website the risk of losing traffic during a website re-design is a very real problem.

Most sites we’ve talked with recently have lost up to 75% of their traffic after a website re-design or re-platform because they failed to include an SEO strategist versed in transition planning and website relaunch strategies throughout the redesign and migration process – but it doesn’t have to be that way.

If traffic from search engines and social media websites are a core driver of  conversions for your website, having a team like ours who specializes in transition planning  and website redesign SEO will be key to a successful website re-design or re-platform.

Website Relaunch Challenges We Solve

  • I am worried I am going to lose traffic since I am changing the content, adding and removing pages, and changing the design of my website.
  • I can’t lose rankings for priority keywords.
  • My website design firm isn’t including SEO in my redesign.
  • I need to know how to relaunch a high-ranking website.
  • I don’t have a plan to retain traffic and users to my new website.
  • I don’t know what to check when I relaunch my website design.
  • I am migrating my website to a new CMS and need a plan to retain traffic and rankings.

SEO Redesign or Migration Planning

If you’re still in the planning stage, and your Google and social media traffic is a vital part of your website’s success, now is the time to call us. We will guide you through your website redesign, from the planning phase through the execution, to minimize the risk of traffic loss during your website redesign and relaunch.

The following are the integration points where we will provide insights and recommendations to ensure a smooth transition for users and search engines.

SEO Integration Points For Success

  • Information Architecture
  • Taxonomy
  • Content Strategy and SEO
  • Content Hierarchy
  • Page Structure Optimization
  • Redirect Strategy
  • QA and Implementation Audit
  • Post Launch SEO Audit

Note: If your website has already launched and you’ve seen a drop in traffic or rankings, you’ll need a traffic recovery strategy.

camargo web design

Learn how we redesigned and rebuilt Camargo Pharma’s website and retained 100% of their traffic.

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Learn how we helped LLamasoft Software retain their traffic during their complete site overhaul.

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773.791.3197