Just like a navigation system helps guide you to your destination as quickly and efficiently as possible, a well designed website architecture guides your users to their destination on your website.
When it comes to website architecture, the best practice for SEO and Google is the same as creating a great experience for users. When you visit a website, you want to get to the content and information that satisfies what you’re inquiry quickly and efficiently – which in website terms is represented by clicks. Having additional or unwarranted clicks not only affect user experience, they can also have a negative impact on how your site is viewed by Google – thus impacting rankings.
Our site architecture services help our clients create a streamlined website experience to improve user experience and SEO – positively impacting, SEO rankings, traffic, and bottomline website sales.