Best In Class Web Design Services

Are you a small or medium size business with a website that is less than amazing? Are you searching for the best web design company for your small business? We are a WordPress website design company based in Chicago with web design All-stars in Charlotte and Raleigh, who was built specifically for small business and medium size companies.

Our team started to come together when our founder was doing web design in Raleigh, NC for small and mid-size companies almost a decade ago. We have become a high-quality alternative to DIY website builders, WIX,, or web design factories that churn out low-quality website designs that have been outsourced to the lowest bidder.

We believe small businesses around Chicago, Charlotte, and Raleigh shouldn’t have to settle for an ugly website design or overpriced services that provide little value towards increasing sales or representing their business online.

Our New Breed Of Design Team

Imagine harnessing the power of the top senior-level web designers from big brands and agencies.

Imagine a web design team that understands your specific industry or business.

Imagine having a team that includes all-star SEOs, designers, developers, and content strategist.

Imagine an optimized web design process that saves time and money.

Imagine a custom website that both your users and Google will love.

Imagine getting big brand quality, but on a small business’s budget.

Imagine no more. 

We’ve harnessed the relationships we’ve made over the last 10 years working at big brands and digital agencies in Chicago, Charlotte and Raleigh, brought the digital marketing all-stars into the tight Linchpin core, and reimagined how a design team is built and web design is done.

Included In Our Custom Web Designs

Close to 90% of B2B and B2C company’s we’ve analyzed didn’t include all of these elements during the website design process. Thus, their new website frustrated users and confused search engines.

Requirements Gathering and Current State Analysis

We’ll have a kickoff call to understand past initiatives and gather feedback about design elements, requirements, and competitive functionality that you want to see on your new website. We will also analyze your current website to uncover what’s working, and priority pages for SEO.

Strategy and Information Architecture

Content is king! How content is structured throughout your website is queen! We will build a strategy and organize your content in a way that aligns with SEO and what your users find valuable.

Search Engine Optimization

At their core, all our website designs include on-site SEO to ensure that the Google likes your new website and content when your website launches.

Custom Website Design

Our WordPress websites for small and medium size businesses are best in class, and our suite of WordPress services will help you manage your new website and brand. All our website designs are responsive, which means whether your website is being viewed on a mobile phone, tablet, or desktop computer, your site will look amazing.

Website Development and CMS

Our developers utilize the award winning WordPress content management system – giving you the ability to edit your content, easily sell products, and integrate industry-leading third-party software. It’s 100% customizable and 100% scalable.

Transition and Relaunch Plan

If you’re moving your website to a new CMS or redesigning it, making a smooth transition from your old website to your new one is key to keeping users happy and Google traffic levels steady.

Google Analytics and Search Console Setup

To make sure you can effectively track website visitors, sales, and leads, we will setup Google Analytics and Google Search Console (formerly Google Webmaster Tools) on your new website.

Website Management and Support

Making sure your WordPress website and Plugins stay up to date, your design remains consistent, and your website stays secure, we provide optional monthly website management and support.

jennifer-king-camargoFrom the very first, Linchpin SEO rose to every challenge and made every call and interaction positive (and fun) with a can-do spirit. When the science and technicalities behind what our company does would set most people back, Bill Ross quickly learned the nuances of our technical jargon and seamlessly generated web content. Even as the site proved to be a bigger challenge than first anticipated, Bill Ross has come through with the solution for obstacles and problems before they started.

Read The Full Recommendation Here.

Jennifer King, Director of Marketing, Camargo

Was your website designed and built correctly?

Get our FREE website quality checklist to analyze your website.

Click Here

lindsayBill was strategic about the overall vision but tactical enough to suggest small enhancements, spending extra time to find solutions that fit our needs and worked within specific guidelines.

You can tell he really cares about his clients and about producing a good product — he was extremely responsive and proactive every step of the way.

Lindsay Knight, Chicago Ventures

Not sure how to choose the best company for your project?

Get our FREE comparison chart to help choose the best web design partner.

Click Here


Our new site is fast, modern, informative, and hyper functional in our calls to action. In a world of nearly unlimited options for developing websites I couldn’t be more pleased. From concept to delivery the website was developed and delivered for launch within 6 short weeks.

Read The Full Recommendation Here

Matt Wenger, Owner Charter Bus Group

A Few Of Our Design Projects

Camargo Pharma


See What We Did

Charter Bus Group


See What We Did

Schachne Architects

schachne small business website deisgn

See What We Did

Don’t like filling out forms? We don’t either.

Feel free to call our founder directly.