Are you searching for an SEO consultant, company, or strategist who has done enterprise SEO for large publishers, brands, B2B and B2C websites, and eCommerce companies with thousands of skews? Are you searching for an SEO company around Chicago, IL or in NC around Charlotte or Raleigh?
Our founder, Bill Ross, started building the team of Linchpins when he was doing SEO consulting in Raleigh, NC over a decade ago.
Since then, our team of industry-leading SEO consultants have helped many of the largest brands in the world increase traffic, sales, and leads from Google, and built thriving and integrated internal SEO cultures that integrate across teams.
Our SEO consultants will work with your analytics team, or key stakeholders at your company, to learn what they consider primary and secondary KPIs.
We will then define and align brand and website goals across marketing channels and teams, and provide a baseline report from which we will judge success and gain insights.
Website audits uncover structural, content, design, or inbound link issues that would keep your brand or enterprise website from ranking well within the search results.
Our SEO website audits analyze over 50 variables that correlate with website rankings and valuable experiences. We also dive into your competitors to uncover their strategies for ranking for priority keywords.
Learn More About Our SEO Website Audits
Based on your website audit, we will create an implementation document for your team, which will outline how to fix your websites non-compliant SEO items – if you need us to make these changes we can.
This document will include insights and a prioritized list of updates for keywords, internal link strategies, tagging, content optimizations, design updates, and information architecture changes.
Content strategy plans for the creation, publication, amplification, measurement, and governance of valuable and useful content – both on your website and off. This stage includes strategies such as:
If you need a content strategy, you can learn about our content services here.
For large enterprise websites, we believe that link building starts with great content that engages users, and is self-sufficient for building links. Can our SEO consultants do link building through influencer outreach? Yes. But we find that most brands have PR companies that we would rather utilize and integrate with.
Because we believe SEO should be integrated across all marketing teams, our mission is to help facilitate this integration, by educating internal teams about SEO.
Our training classes have a primary goal of advancing the SEO culture and maturity within your organization.
Are you an agency that needs to know if your SEO processes and frameworks are providing value to your customers? Are you a business who needs to know if your digital agency is providing high-value SEO that builds value for your brand and earns rankings?
Our SEO consultants will gather qualitative and quantitative information for an audit of your current SEO processes.
How do you succeed with SEO?
Don’t chase SEO tactics or the “next big thing in SEO”. We believe businesses need to have strategies and frameworks that align with creating valuable content, wrapping that content in a great website design experience, and marketing that experience to gain the trusted and authoritative metrics that Google values – there are no shortcuts.
Do you know how to relaunch a high-ranking website effectively? Do you have a transition plan, SEO website relaunch strategy, or a plan for your website migration so you don’t lose significant traffic? When planning and launching a new website the risk of losing traffic during a website re-design is a very real problem.
Most sites we’ve talked with recently have lost up to 75% of their traffic after a website re-design or re-platform because they failed to include an SEO strategist versed in transition planning and website relaunch strategies throughout the redesign and migration process – but it doesn’t have to be that way.
If traffic from search engines and social media websites are a core driver of conversions for your website, having a team like ours who specializes in transition planning and website redesign SEO will be key to a successful website re-design or re-platform.
If you’re still in the planning stage, and your Google and social media traffic is a vital part of your website’s success, now is the time to call us. We will guide you through your website redesign, from the planning phase through the execution, to minimize the risk of traffic loss during the relaunch of your website.
The following are the integration points for which we will provide insights and recommendations to ensure a smooth transition for users and search engines.
You thought your web design and development team had a plan (I mean they told you they did), but your site went live a couple days ago, and you’re seeing a drop in traffic from Google. Your heart starts racing and you wonder, “why did my website traffic drop after my website redesign, wasn’t it supposed to make it better?”.
Yes, in a perfect world where all channels work in harmony, you should see a boost in traffic (or at least not a significant loss) when a new website is launched – but this magical harmony doesn’t usually happen. This is where we can help.