A New Industry Standard In SEO Consulting

Are you searching for an SEO consultant or company who has done enterprise SEO for large publishers, brands, B2B and B2C websites, and eCommerce companies with thousands of skews? Are you searching for an SEO company around Chicago, IL or in NC around Charlotte or Raleigh?

Our founder, Bill Ross, started building the team of Linchpins when he was doing SEO consulting in Raleigh, NC over a decade ago. Since then, our team of industry-leading SEO consultants have helped many of the largest brands in the world increase traffic, sales, and leads from Google, and built thriving integrated internal SEO cultures that integrate across teams.

SEO Challenges We’ve Solved

  • I need help training and aligning my development, content, and web design teams on SEO best practices.
  • The traffic to my website has plateaued or is decreasing and I need a strategy to increase traffic.
  • I don’t have the internal resources to do SEO correctly and need to find a trusted SEO vendor.
  • My competition is outranking me for my brand or priority keywords.
  • I need to identify what is wrong with my website and why it’s not ranking.
  • I need an SEO content strategy to help increase content depth and value.
  • There are negative articles and content in the search results and it’s hurting my business.
  • I need to know if my current digital agency or SEO company is providing high-value SEO that will help my business.

Industry-leading SEO Services

Enterprise SEO Training

Because we believe SEO should be integrated across all marketing teams, our mission is to help facilitate this integration, by educating internal teams about SEO.

Our training classes have a primary goal of advancing the SEO culture and maturity within your organization.

Define SEO Measurement Strategies

Our SEO consultants will work with your analytics team, or key stakeholders at your company, to learn what they consider primary and secondary KPIs.

We will then define and align brand and website goals across marketing channels and teams, and provide a baseline report from which we will judge success and gain insights.

SEO Website Audit and Onsite SEO

Our SEO website audits analyze over 50 variables that correlate with website rankings and valuable experiences. We also dive into your competitors to uncover their strategies for ranking for priority keywords.

With the data and insights we gain from your website audit, we will create an implementation document for your team. This document will include a prioritized list of updates for keywords, internal link strategies, tagging, content optimizations, design updates, and information architecture changes.

If you’re just searching for a company to do an audit, please head over to our website audit pages to select the best audit for your website.

SEO Content Strategy

Our enterprise SEO content strategy includes advanced keyword research, and utilizing the insights gained to optimize onsite search, create a high-value content and information architecture, and then building content governance policies and workflow frameworks for internal teams.

If you need a content strategy, you can learn about our content services here.

Link Building and PR Integration

For large enterprise websites, we believe that link building starts with great content that engages users, and is self-sufficient for building links. We find that most brands have PR companies that we would rather utilize and integrate with.

philBill is a very good SEO. I am constantly impressed with the depth of his knowledge. His commitment to his own education makes him a great asset to his clients.

Phil Ayres, Director of SEO, Travelocity

How do you succeed with SEO?

Don’t chase SEO tactics or the “next big thing in SEO”. We believe businesses need to have strategies and frameworks that align with creating valuable content, wrapping that content in a great website design experience, and marketing that experience to gain the trusted and authoritative metrics that Google values – there are no shortcuts.

camargo web design

Learn how we increased Camargo Pharma website’s organic traffic by 59%.

Read More

372c533Bill was great to work with, and a very knowledgeable SEO expert. I learned a lot about strategy from Bill, but two things set him apart.

1) Bill is able to speak from experience on nearly any SEO project.

2) Bill truly understands the big picture role of SEO alongside content strategy and UX.

David Buesing, SEO Manager at Mindshare

Don’t like filling out forms? We don’t either.

Feel free to call our founder directly.