Digital Marketing For Car Dealers Done Right

Helping you drive leads for your local dealership or OEM.

or more car dealers

exsist in the US. Is your dealer website good enough to compete?

Are you searching for a company that does SEO and Web Design for automotive dealers and OEMs? Whether you are an OEM such as Nissan, Honda, Ford, or Mitsubishi, or a local dealership trying to sell more cars or generate more online leads, we can help.

We are a team of automotive consultants that understand some of the digital challenges the automotive industry faces, such as; content regulations, building SEO strategies for content assets, optimizing onsite search, creating a website experience that builds brand, managing reviews and reputation, conversion rate optimization, and measurement strategies. Below you will find some of the digital services we provide to help drive more traffic and increase leads for your dealership.

Well Designed Website

Stanford University research shows 46.1 percent of the people studied say a website’s design is the top criteria for deciding if a company is credible.

Don’t use auto general dealer templates. Your dealerships website is the face of your business and needs to represent the quality and value (through its design) that your auto dealership offers to its customers.

Your website should offer more than just deals and marketing jargon. Make your site interactive, informational, social. Ask yourself, “would someone who came to my dealer website share it, link to it, or tell someone else they needed to visit it because it offers insightful content”, or is it just another loud, annoying, poorly designed site that adds no value to a user.

We can create a professional automotive website for your dealership that is optimized to drive leads, manage inventory, and earn traffic from the search engines.

Quality Content

Companies that blog generate 67% more leads per month vs. those who don’t.

Do the keyword research and find quality keywords, questions, and long tail key phrases that will drive targeted traffic. Once you have found these you need to create high value content around these keywords.

Make sure you are exposing (making it crawlable for the search engines) and optimizing all the assets you have at your disposal. This includes images, video (add transcripts), new and used inventory, parts, accessories, etc.

Professional Imagery

Research from Skyword found that if your content includes compelling images, you can average 94% more views than the competition.

For an automotive website to be truly successful and drive leads there has to be high-resolution visuals that make the dealership stand apart from other competitors. This means that professional imagery is a must. The use of generic images or those that are supplied by an OEM may not be the most beneficial.

We can come to your dealership and take professional photos of your inventory.

Great Mobile Experience

Mobile-friendly websites have seen a 10.8% increase in traffic since Google’s Mobile-Friendly algorithm update.

A automotive website that offers a poor mobile and tablet experience will likely miss out on a large quantity of leads that could have been generated had the website was built upon a CMS that values and includes a responsive design.

We can create a mobile optimized website for your dealership that both users and search engines love.

Social Media Integration

This is a no-brainer. You will need to build your social networks on Twitter and Facebook. This is not about spamming the social communities with deals, sales or garbage content. It’s about building a community focused around your dealership. This is a delicate process, but once your community is build, they can be utilized to spread your value and messages.

Local SEO

Make sure you have a focused local presence. Remember that your local listings should have the exact same contact information, written in the exact same way.

Make sure you have a healthy website with little-to-no technical concerns that would keep metrics from flowing through the site or getting applied to the most important pages (those which covert and drive traffic).

Reach out to the community for sponsorship opportunities, community involvement, and get listed in local, relevant directories.

We can help you create an SEO strategy that earns traffic and rankings from the search engines. Our SEO campaigns are built strategies that Google rewards, and won’t get your website penalized.

Manage Your Reputation

This might be the most important since most car dealers get a bad rap. Make sure you monitor your reputation online by doing searches in Google for your brand name coupled with things like scam, rip off, etc.

We can help you identify reputation concerns and manage the strategy to help your dealership gain control of online reviews.

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