SEO Web Design For Car Dealers: Tips to Increase Leads

19000

or more car dealers

exsist in the US. Is your dealer website good enough to compete?

Whether you are one of the large automotive companies such as Nissan, Honda, Ford, or Mitsubishi, or a local dealership trying to sell more cars or generate more online leads, the challenges that auto dealers and automotive companies (OEMs) have with internet marketing strategies such as SEO, web design, social media (Twitter, Facebook, Pinterest, Instagram), and content strategy is consistent.

With more than 19,000 automotive dealerships in the US, is your website designed well enough to stand out and rank within the Google search results?

10 Marketing Tips For The Automotive Industry

1. Local Links: Reach out to the community for sponsorships, community involvement, and get listed in local, relevant directories.

2. Quality Content: Do the keyword research and find quality keywords, questions, and long tail key phrases that will drive targeted traffic. Once you have found these you need to create high value content around these keywords.

3. Asset Management and Exposure: Make sure you are exposing (making it crawlable for the search engines) and optimizing all the assets you have at your disposal. This includes images, video (add transcripts), new and used inventory, parts, accessories, etc.

4. Local SEO: Make sure you have a focused local presence. Remember that all these different listings should have the exact same contact information, written in the exact same way.

5. Technical Optimization: Make sure you have a healthy website with little-to-no technical concerns that would keep metrics from flowing through the site or getting applied to the most important pages (those which covert and drive traffic).

6. Reputation Management: This might be the most important since most car dealers get a bad rap. Make sure you monitor your reputation online by doing searches in Google for your brand name coupled with things like scam, rip off, etc.

7. Auto and Dealer Reviews: This holds power when it comes to driving traffic to your dealership. Make sure your vehicle pages have reviews on them to help with adding value and additional content to those pages. Also make sure that your dealership as a whole has reviews from satisfied customers to help build trust and value with new customers.

8. Your Website Represents Your Brand: Don’t use auto general dealer templates. Your dealerships website is the face of your business and needs to represent the quality and value (through its design) that your auto dealership offers to its customers.

9. Get Social: This is a no-brainer. You will need to build your social networks on Twitter and Facebook. This is not about spamming the social communities with deals, sales or garbage content. It’s about building a community focused around your dealership. This is a delicate process, but once your community is build, they can be utilized to spread your value and messages.

10. Don’t Be a Car Salesman: Your website should offer more than just deals and marketing jargon. Make your site interactive, informational, social. Ask yourself, “would someone who came to my dealer website “share it, link to it, or tell someone else they needed to visit it because it offers insightful content”, or is it just another loud, annoying, poorly designed site that adds no value to a user.

Marketing Services For Automotive

Are you searching for a company that does SEO, Web Design, or Social Media for automotive dealers and OEMs? Below you will find some of the digital services we provide to help drive more traffic and increase leads for your dealership.

Challenges For Dealer Websites

  • Content Regulations
  • Conversion Rate Optimization
  • Managing Paid Search Budgets
  • Local SEO for Dealerships
  • Online Inventory Management
  • Managing Online Reviews of Cars
  • Managing Previous Year Models and CPO Strategy
  • Increasing Leads Coming from Organic Search
  • Optimizing Video and Image Assets
  • Comparison Tool Creation and Optimization
  • Optimization of Onsite Search
  • Analytics Management and Dashboard Creation
  • Social Channel and Community Management
  • Reputation Management
  • Websites Lack In-depth Content Beyond Vehicle Landing Pages
  • Website Tend to Lack Rankings for Keywords Beyond Brand Terms

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