SEO and Web Design For Car Dealers

To drive leads for your local dealership or OEM.

Industry-leading Auto Dealer SEO and Web Design

Are you searching for a company that does SEO and Web Design for automotive dealers and OEMs to increase automotive leads? Whether you are an OEM such as Nissan, Honda, Ford, or Mitsubishi, or a local dealership trying to sell more cars or generate more online automotive leads, we can help.

We are a team of automotive consultants that understand some of the digital challenges the automotive industry faces, such as; content regulations, building SEO strategies for content assets, optimizing onsite search, creating a website experience that builds brand, managing reviews and reputation, conversion rate optimization, and measurement strategies. Below you will find some of the digital services we provide to help drive more traffic and increase leads for your car dealership.

There are over 19,000 car dealerships in the US!

Do you have an amazing website and solid SEO strategy to help you compete, or are you using a generic/poorly designed dealer website template that does not showcase your dealership well and is difficult to SEO?

Automotive Website Design

Stanford University research shows 46.1 percent of the people studied say a website’s design is the top criteria for deciding if a company is credible.

Don’t use general dealership website templates. Your dealerships website is the face of your business and needs to represent the quality and value (through its design) that you offer to your customers.

Your website should offer more than just deals and marketing jargon. Make your site interactive, informational, and social. Ask yourself, “would someone who came to my dealer website share it, link to it, or tell someone else they needed to visit it because it offers insightful content”, or is it just another loud, annoying, poorly designed site that adds no value to a user.

Mobile-friendly websites have seen a 10.8% increase in traffic since Google’s Mobile-Friendly algorithm update.

A automotive website that offers a poor mobile and tablet experience will likely miss out on a large quantity of leads that could have been generated had the website was built upon a CMS that values and includes a responsive design.

Research from Skyword found that if your content includes compelling images, you can average 94% more views than the competition.

For an automotive website to be truly successful and drive leads there has to be high-resolution visuals that make the dealership stand apart from other competitors. This means that professional imagery is a must. The use of generic images or those that are supplied by an OEM may not be the most beneficial.

We can create a professional mobile responsive automotive website for your dealership that is optimized to drive leads, manage inventory, and earn traffic from the search engines.

Local SEO

Make sure you have a focused local presence. Remember that your local listings should have the exact same contact information, written in the exact same way.

Make sure you have a healthy website with little-to-no technical concerns that would keep metrics from flowing through the site or getting applied to the most important pages (those which covert and drive traffic).

Reach out to the community for sponsorship opportunities, community involvement, and get listed in local, relevant directories.

We can help you create an SEO strategy that earns traffic and rankings from the search engines. Our SEO campaigns are built strategies that Google rewards, and won’t get your website penalized.

Are you using a generic dealer website template?

Stanford University research shows 46.1 percent of the people studied say a website’s design is the top criteria for deciding if a company is credible.

Content Strategy To Increases Automotive Leads

Companies that blog generate 67% more leads per month vs. those who don’t.

Do the keyword research and find quality automotive keywords, vehicle questions, and long tail keyword phrase that will drive targeted traffic and high-quality car dealer leads. Once you have found these you need to create high value content around these keywords.

Make sure you are exposing (making it crawlable for the search engines) and optimizing all the assets you have at your disposal. This includes images, video (add transcripts), new and used inventory, parts, accessories, etc.

Social Media and Reputation Management for Dealers

This is a no-brainer. You will need to build your social networks on Twitter and Facebook. This is not about spamming the social communities with deals, sales or garbage content. It’s about building a community focused around your dealership. This is a delicate process, but once your community is build, they can be utilized to spread your value and messages.

Since most car dealers get a bad rap, reputation management might be the most important part of your dealership’s digital strategy. Make sure you monitor your reputation online by doing searches in Google for your brand name coupled with things like scam, rip off, etc.

We can help you, manage your social media, build community around your brand, and identify reputation concerns and manage the strategy to help your dealership gain control of online reviews.

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