We often get asked, “How do I learn SEO?”. Besides getting hands on with a website of your own, and reading SEO books, we suggest attending one of our SEO training workshops or classes.
We’ve done SEO training workshops and classes, speaking engagements, and consulting to help traditional media outlets learn how to do SEO correctly, as well as teaching traditional advertising agencies how to integrate digital best practices across their teams.
Our training team of professional consultants believes understanding high-value strategies, as well as what to avoid, is key to integration and long term success. So, if you want to learn high-impact digital strategies to help sharpen your skill set, or want to empower your internal teams to be better digital marketers, we can help.
If you are new to SEO, or just want some clarification on some things you have been told, then this may be the workshop for you.
This SEO workshop will cover SEO 101 topics such as; how Google works, what Google is looking for on your website, how to perform a website audit to uncovering SEO issues; keyword research; and social meta integration.
If you’ve read SEO training tutorials and SEO books, or have attended our SEO 101 training and want something more advanced, this is the SEO class for you.
We will cover topics such as; optimizing page structure, advanced keyword research, link building, using SEO for reputation management, and more.
If you’re new to content strategy, or need to learn how content strategy and SEO fit together, this may be the class for you.
This content strategy workshop will cover topics such as; how to perform a content audit, on-page SEO and content hierarchy, how to build a content strategy and tips for using content calendars, competitive analysis, and more.
Bill has a great eye for detail and he always thinks through how his strategy will not only impact his practice area, but the other aspects of the business, as well. He brings a wealth of experience and expertise not only in organic search, but also social media and other areas of digital marketing.
He is viewed as a leader amongst his peers and other industry professionals often seek out his opinion on more advanced SEO topics or concerns.
Annalise Kaylor, Marketing Director, Sixthman
Bill’s deep understanding of SEO best practices and their relationship to content strategy ensured we had sound recommendations for clients as well as internal case studies to promote both practices within the company.Bill was always available to discuss new trends and educate others, as well as lead his own team with clear direction and a willingness to let them own their work.
I relied heavily on Bill to ensure our remote teams stayed in sync and had open communication. His input was invaluable to our project success.
Derek Phillips, Content Strategy Discipline Lead, ISITE Design