Whether you are one of the large insurance companies such as State Farm, Allstate, Liberty Mutual, Geico, Nationwide, Progressive or Farmers Insurance Group, or a local insurance agency or agent trying to generate more online leads, the challenges that the insurance segment have with internet marketing strategies such as SEO, web design, social media (Twitter, Facebook, Pinterest, Instagram, Tumblr, etc), and content strategy is consistent.

These challenges include

  • Content Regulations
  • Conversion Rate Optimization
  • Lead Management
  • Capturing Share of Voice in the Organic Listings
  • Local SEO for Agents
  • Managing Online Reputation
  • Increasing Leads Coming from Organic Search
  • Measurement Strategies
  • Analytics Management and Dashboard Creation
  • Social Channel and Community Management For National Brand Site As Well As Local Offices
  • Websites Lack In-depth Content Beyond Vehicle Landing Pages
  • Long Review Processes Inhibiting an Agile Approach
  • Website Tend to Lack Rankings for Keywords Beyond Brand Terms