Industry-Leading SEO Consulting

Because Great Experiences Deserve To Be Found.

Local and Enterprise SEO Consulting

Are you searching for an SEO consultant, company, or strategist who has done enterprise SEO for large publishers, brands, B2B and B2C websites, and eCommerce companies with thousands of skews; or an SEO professional to help you with local SEO for your small business or franchise?

Our industry-leading SEO consultants have helped many of the largest brands in the world increase traffic, sales, and leads from Google, and built thriving and integrated internal SEO cultures that integrate across teams.

Common Challenges our Clients Face

  • I think my website was hit by a recent Google update.
  • I need help training and aligning my development, content, and web design teams on SEO best practices.
  • The traffic to my website has plateaued or is decreasing.
  • How do I increase traffic to my website?
  • I don’t have the internal resources to do SEO correctly and need to find a trusted SEO vendor.
  • I am a digital agency and need my internal SEO process audited to ensure its up-to-date and the framework is optimized.
  • How do I lower customer service costs?
  • My competition is outranking me for my brand or priority keywords.
  • There are negative articles and content in the search results and it’s hurting my business.
  • My old SEO company did spam tactics and I need to fix my site.
  • I need to know if my current digital agency or SEO company is providing high-value SEO that will help my business.
  • I use some of the leading SEO tools, but am overwhelmed by the data and need to know what it means.

Onsite Foundational SEO Consulting

Onsite SEO consulting aims to understand and fix the foundational and basic components of search engine optimization. These basics include how you’re tracking organic website success, how users see your website in the search results, and how the search engines crawl and understand your website.

Define Measurement Strategies

Our SEO consultants will work with your analytics team, or key stakeholders at your company, to learn what they consider to be primary and secondary KPI (key performance indicators).

We will then define and align brand and website goals across marketing channels and teams, and provide a baseline report from which we will judge success and gain insights.

SEO Website Audit

Website audits uncover structural, content, design, or inbound link issues that would keep your brand or local website from ranking well within the search results.

Our SEO website audits analyze over 50 variables that correlate with website rankings and valuable experiences, and can include one, or a combination of the audit types below:

  • Technical Crawlability and Content Optimization
  • Inbound Links
  • Citation and Local Listing Audit
  • Design experience
  • Competitive Audit

Learn More About Our SEO Website Audits

Fix Foundational Issues

Based on your webste audit, your SEO consultant will create an implementation document for your team, which will outline how to fix the concerns that were defined as not being SEO compliant – if you need us to make these changes we can.

This document will include insights and prioritized lists of updates for:

  • Keyword Targets
  • Internal Link Strategies
  • SEO Tagging
  • Content Optimizations
  • Optimized Search Engine Crawlability

Note: These will need to be addressed prior to moving on to the advanced marketing and off-site SEO strategies below.

What is SEO? – We believe SEO, also known as organic or natural search optimization, is a long term business strategy inclusive of technical crawlability, information architecture, publishing, brand building, and marketing.

Offsite and Advanced SEO Consulting

Our offsite SEO (also known as link building), and SEO Content Strategy is for companies who have, and can prove through data, that they’ve built a strong SEO foundation that is optimized for, at minimum, SEO best practices.

Advanced SEO Content Strategy

For Large Brand Websites

Content strategy plans for the creation, publication, amplification, measurement, and governance of valuable and useful content – both on your website and off. This stage includes strategies such as:

  • Optimizing Onsite Search
  • Advanced Keyword Research
  • Creating a High-value Content Architecture
  • SEO Content Governance Policies and Content Workflow Frameworks

For Small Businesses

Content strategy for small business takes a slightly different path that is customized to the challenges that small businesses usually face with SEO for Content. This stage includes:

  • Performing Advanced Local Keyword Research
  • Creating a High-value Content Architecture
  • Creating High-value Local Content That Google Ranks
  • Creating Policies for Publishing New Content

Link Building Strategy and PR Integration

For Large Enterprise Websites

We believe that link building starts with great content that engages users, and is self-sufficient for building links. Can our SEO consultants do link building through influencer outreach? Yes. But we find that most brands have PR companies that we would rather utilize and integrate with.

For Small Business

If you’re a local business, in this phase we will:

  • Build a strategy to earn local citations and local links from media outlets and websites within your target geographic area.
  • We will also make sure your local directory and listings are consistent and optimized.

This one-two local link building punch creates a high-value local presence that Google rewards.

How do you succeed with SEO? – Don’t chase tactics or the “next big thing in SEO”. We believe businesses need to have strategies and frameworks that align with creating valuable content, wrapping that content in a great website design experience, and marketing that experience to gain the trusted and authoritative metrics that Google values – there are no shortcuts.

SEO Training and Process Audits

Our SEO training and process audits are designed to help internal teams learn SEO, define processes and frameworks for SEO integration throughout a digital agency or business, and help businesses determine if their digital agency is delivering on their promise of delivering high-value SEO.

SEO Training

Because we believe SEO should be integrated across all marketing teams, our mission is to help facilitate this integration, by educating internal teams about SEO.

SEO training for topics such as:

  • Technical SEO
  • Content Strategy
  • Publishing Models
  • SEO Integration Strategies
  • Content Creation
  • Content Marketing
  • Link Building

These training classes have a primary goal of advancing the SEO culture and maturity within your organization.

Digital Agency Audits

Are you an agency that needs to know if your SEO processes and frameworks are providing value to your customers? Are you a business who needs to know if your digital agency is providing high-value SEO that builds value for your brand and earns rankings?

Our SEO consultants will gather qualitative and quantitative information for an audit of your current SEO processes.

This audit includes:

  • Stakeholder Interviews
  • Understand Objectives and SEO Maturity
  • SEO Reporting Audits
  • SEO Document Audits
  • Integration and Framework Audits
  • Talent Review and Alignment
  • Training Docs

What People Are Saying

peterBill came highly recommended as someone who really knows his craft and is trustworthy, two characteristics that can be elusive in his field. Bill was instrumental in helping me refashion my website by using a three-part approach: audit of my existing website and key competitors, re-platform my site to increase its functionality and visibility and worked with me to develop an enhanced blog strategy.

Bill is smart, helpful, easy to work with and very knowledgeable about SEO.

Peter Diamond, Diamond Consulting

djI worked with Bill for several years and was always impressed with his technical know-how combined with his easy-going style. He is smart and very, very hard working.

Bill is driven and knows what he wants to do. He cares about his work and holds himself to a very high standard. I saw Bill hold his own many times and he always approached clients and projects with a can-do attitude.

DJ Francis, Director of Strategy at Kapost

philBill is a very good SEO. I am constantly impressed with the depth of his knowledge. His commitment to his own education makes him a great asset to his clients.

Phil Ayres, Director of SEO, Travelocity

Do You Need Help Ranking In The Search Results?

Call Our Lead Linchpin Directly

773-791-3197