Are you having trouble understanding why your website is not performing or ranking well in Google? Do you need a SEO consultant to perform a basic SEO checkup, google site analysis, or complete industry-leading SEO evaluation of your technical, rankings, content, website design, and competition?
We use a variety of website audit tools to gather quantitative data, and couple that with qualitative analysis to provide a holistic picture of your digital ecosystem. From that, we provide recommendations to fix and transform your SEO, and amplify your experience.
This SEO accessibility audit will help identify technical problems with your website that would cause search engines to have problems crawling and understanding your website’s content.
We will provide an SEO report that outlines the date from over 45 variables that correlate with website health, and how to fix the issues that are found.
This SEO site audit will help identify relevancy (content) and authority (inbound link) concerns with your website. Issues with relevancy value and inbound link authority will cause Google to classify your website as low value, causing a loss in rankings and traffic.
We will evaluate your website against recent Penguin updates and provide a report that outlines issues with your inbound links, those which should be disavowed.
We will evaluate your website’s content against recent Panda updates and provide recommendations for providing more value with your content for users, and minimize the change it will be devalued by Google.
This local SEO audit will help identify reasons why your website is not ranking in the local search results and outputs a report that will help you fix concerns that are causing these issues.
Local Listings Audit
We will audit a set of primary local listings that correlate with SEO rankings in the local search results. We utilize a framework for local listings management that allow for websites with either a large number of locations, or just a single location to easily manage their listings.
Local Citations Audit
Local citations are a key signal to the search engines when determining location relevancy, and website authority. The 3 primary variables we audit within a business’s citations are: quality, quantity, and consistency.
Reviews and Reputation
With 88% of consumers putting more trust in local reviews, and Google looking at this data to help guide rankings, it is important for a business to carefully manage its online reviews and ratings. We will audit your local reviews across the primary review websites and provide a reputation report.
Understanding the competitive set and how they are earning value provides insights into what it will take to rank, and can be a guide for future strategies. Yes there are free competitive analysis tools that you can use to get the basic information, but data alone will not tell you how to compete. There are two types of competitive audits.
Competitive Experience Analysis
This competitive analysis will analyze a defined set of primary brand competitors. It will uncover valuable onsite experiences, such as content sets, shopping cart experiences, or unique functionality that are driving goal completions and earning the website value.
Once these experiences are defined. a business can then use them as inspiration for future functionality and experiences.
Competitive Search Audit
This competitive analysis and audit is defined by search engine methodology that explores how well your website is performing compared to others within the search engine’s organic results.
It will provide the data to show where your competition is beating you, as well as an SEO report that outlines what tactics your competition is using to earn value and rankings.