SEO Website Audits and Analysis
Uncover Issues Causing Organic Traffic declines and Gain competitive insights
Our teams come together to provide you with a holistic SEO evaluation of your strategy and website. Our SEO audit includes the following analysis across your technical, links, and content variables. Below you will find a list of the different SEO and competitive audits we can perform to help uncover issues with your website – and ultimately learn why your website is not ranking well or converting visitors.
SEO Technical Analysis Report
This SEO accessibility audit will help identify technical problems with your website that would cause search engines to have problems crawling and understanding your website. Below are a few of the variables we analyze in our technical website audit. If you’d like a free basic report please use our seo website analyzer tool.
- 301 Redirects
- 302 Redirects
- Meta Refresh
- 404 Errors
- 500 Errors
- Title Tag Utilization
- Duplicate Page Content
- Duplicate Page Title
- URL Length
- Overly-Dynamic URLs
- Website Structure
- Internal Anchor Text
- Pages Containing Too Many On-Page Links
- Meta Description Tag Utilization
- Canonical Tags
- Indexed URLs
- Total URLs Receiving Traffic
- Total Keywords Ranked In The Top 20
Panda Content Audit
This SEO content audit helps identify low value content at risk of being devalued by the search engines. A few of the questions we use to gauge content value are:
- Would you trust the information?
- Does this article have obvious errors?
- Does this article provide information beyond what others are saying?
- Is this written by an expert and does it contain insightful analysis?
- Would you expect to see this content is a magazine or newspaper?
Penguin Link Analysis
This backlink audit will uncover inbound link issues that caused (or will cause) your site to get penalized or lose value in Google’s Penguin (over-optimization) Update.
- Low value inbound link report
- Link Graph Analysis
- Link Segmentation Analysis
- Link Type Analysis
- Export of your links (up to 10,000)
Local SEO Audit
Local Listings Audit
Many local audits start by assessing Google+ local listing page. It’s a key area of focus — and luckily, it’s an area that can be assessed quickly based on a framework of questions and data points. We audit the following listing pages:
Local Citations Audit
We utilize a framework for local listings management to allow for websites with a franchise model, or those with large numbers of local listings to easily manage their listings from a centralized CMS. The 3 primary variables we audit within a business’s citations are:
- Quantity Of Citations
- Quality Of Citations
- NAP Consistency On Citations
Reviews and Reputation
Reputation is another tangible area which business owners appreciate the significance of. With 88% of consumers putting more trust in local reviews, and Google looking at this data to help guide rankings, it is important for a business to carefully manage its online reviews and ratings.
Competitive Analysis and Audit
Competitive analysis and audits are important for understanding the digital landscape, providing inspiration that builds brand value, and learning what users and search engines find valuable. Competitive audits can be classified into two categories; Experience Audits and Search Audits.
Each of these audits will result in a report that provides insights that inform digital strategies that drive a wedge between you and your competitors.
Competitive Experience Analysis
This competitive analysis and audit will analyze what you define as your brand competitors. It will uncover valuable onsite experiences, such as content sets, shopping cart experiences, or unique functionality that are driving goal completions and earning the website value. Once these experiences are defined a business can then use them as inspiration for future functionality and experiences.
- Email Signup
- Advertising Placement
- Content Target and Topics
- Shopping Cart Experiences
- Design Elements
- Page Layout
- Social Integration
Competitive Search Audit
This competitive analysis and audit is defined by search engine methodology that explores how well your website is performing compared to others within the search engines organic search results. It starts by defining your website’s real search based competition. It then reports on a variable called “share of voice”, which defines your reach within the search results across a keyword set.
- Share of Voice
- Keyword Focus
- Keyword Difficulty
- Content Targets
- Onsite Optimization Level
- Offsite Link Building
- Social Utilization
- Content Hierarchy
What people are saying
Bill’s constantly in touch with the newest innovations and changes in the ever-shifting world of SEO. He was a pleasure to work with and to know.
Amanda Moralis, Web Marketing Manager, Duke Energy
There are a lot of snake oil sales people in SEO. Bill doesn’t sell snake oil; he just has the best SEO sense I’ve ever met (and I’ve met and worked with some of the best SEO talent around including Bruce Clay).
Martin Smith, Director of Marketing, Atlantic BT
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