Our teams come together to provide you will a holistic SEO evaluation of your strategy and website. Our SEO audit includes the following analysis across your technical, links, and content variables.
SEO Technical Analysis Report
This SEO accessibility audit will help identify technical problems with your website that would cause search engines to have problems crawling and understanding your website. Below are a few of the variables we analyze in our technical website audit.
- 301 Redirects
- 302 Redirects
- Meta Refresh
- 404 Errors
- 500 Errors
- Title Tag Utilization
- Duplicate Page Content
- Duplicate Page Title
- URL Length
- Overly-Dynamic URLs
- Website Structure
- Internal Anchor Text
- Pages Containing Too Many On-Page Links
- Meta Description Tag Utilization
- Canonical Tags
- Indexed URLs
- Total URLs Receiving Traffic
- Total Keywords Ranked In The Top 20
This SEO content audit helps identify low value content at risk of being devalued by the search engines. A few of the questions we use to gauge content value are:
- Would you trust the information?
- Does this article have obvious errors?
- Does this article provide information beyond what others are saying?
- Is this written by an expert and does it contain insightful analysis?
Penguin Link Analysis
This SEO backlink audit will uncover inbound link issues that caused (or will cause) your site to get penalized or lose value due to Google’s Penguin (over-optimization) Update.
- Low value inbound link report
- Link Graph Analysis
- Link Segmentation Analysis
- Link Type Analysis
- Export of your links (up to 10,000)
Local SEO Audit
Local Listings Audit
Many local audits start by assessing Google+ local listing page. It’s a key area of focus — and luckily, it’s an area that can be assessed quickly based on a framework of questions and data points. We audit the following listing pages:
Local Citations Audit
We utilize a framework for local listings management to allow for websites with a franchise model, or those with large numbers of local listings to easily manage their listings from a centralized CMS. The 3 primary variables we audit within a business’s citations are:
- Quantity Of Citations
- Quality Of Citations
- NAP Consistency On Citations
Reviews and Reputation
Reputation is another tangible area which business owners appreciate the significance of. With 88% of consumers putting more trust in local reviews, and Google looking at this data to help guide rankings, it is important for a business to carefully manage its online reviews and ratings.