Paid Search and SEM Strategies

Increase sales and grow your business with our high-impact PPC campaigns

percent of the clicks

go to the top 3 paid ad spots.

Is Your PPC Under-performing?

Searching for a SEM (search engine marketing) company to manage your paid media campaigns, and build your paid search ROI; one that understands the relationship between PPC, SEO, and Social Media; one that is fully integrated across teams and builds holistic strategies?

Paid Search marketing is a scalable digital marketing strategy, that if done well, can drive qualified visitors to your website and increase your sales.

Our SEM Team

At Linchpin SEO, our Paid Search consultants have managed numerous national and global brands spending up to a few million dollars a month on media. Our consultants have been certified in Google AdWords’ Fundamental, Search Advertising Advanced, Search Display Advertising Advanced, and Reporting & Analysis Advanced Exams.

Our SEM specialists are proactive with your bid management, accountable for results, and transparent with communication both internally and with our clients – all which allows us to provide customized paid media solutions that focus on driving sales and leads for your company.

Our objective is to align your business’ needs with our expertise to drive relevant search queries to high-value, converting landing pages.

Paid Search Process

Much like our SEO campaigns, we start every campaign with understanding where you have been, your marketing and business goals, and completing an audit of your paid search strategies including PPC, Facebook, and Twitter Ads.

Stage One

Paid Search Training

Much like our SEO training methodology, we believe Paid Search 101 training should be integrated into your campaign to help align PPC methodology, keyword focus, and learn about the needs of each business unit.

Learn more about our Paid Search Training.

Stage Two

Define Success Metrics

Every campaign that we build, no matter the channel, needs to have well defined primary and secondary goals and objectives. These goals will help shape your overall PPC strategy and management.

Stage Three

Measurement Setup

We will create a reporting dashboard to track the progress of your Paid Search Campaign. It will provide insights into performance, and help us optimize your bids, positions, and ad copy to constantly evolve the campaign.

Stage Four

Paid Search Analysis

Analyzing your current Paid Search Campaign across data points such as your campaign settings, account structure, keywords, copy, and landing page value, will help us understand growth opportunities, and give us insights into how we can better optimize your strategy to increase ROI.

Learn more about our paid search audits.

Stage Five

Define PPC Strategy

PPC campaigns require extensive planning and a solid strategy to be successful. These strategies include: keyword strategies and research, positional strategies, ad copy creation (Rich Media Ad Creation, Text Ads), landing page recommendations, bids and bid management strategies, and negative keyword strategies.

Stage Six

Execute and Optimize

With the ability to see [close to] real time conversion data for Paid Search, we have the ability to be agile with your Paid Search campaigns. To help maximize ROI and meet business  goals, we monitor and optimize your campaign based on the competitive landscape, as well as the changing search algorithms.

Paid Search Benefits

  1. Speed-to-market: Unlike organic SEO, PPC ads can be launched quickly.
  2. Reach: Additional traffic can be sent to your website, expanding your online visibility and depth of keyword referrals.
  3. Hyper-targeting: Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic.
  4. Dayparting (Timing): PPC ads can be scheduled to run during the best sales times and in specific geographic regions.
  5. Keyword Testing: PPC is a great way to provide low-risk testing for keywords, informing further SEO and content strategies.
  6. A/B Testing: It allows you to direct traffic to your choice of different pages of your site in order to find which pages convert at the highest rate.
  7. Manage ROI: Because you pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI.
  8. Reinforce Branding: Our PPC Advertising Company can supplement already strong search engine rankings with PPC and you control more of the search engine results pages (SERP’s) for searches on your branded keyword phrases.
  9. Re-targeting: Our PPC Management Company can do re-targeting, which allows you to show ads to users who’ve previously visited your website as they browse the Web.
  10. Local to Global Exposure: PPC allows you to target new geographic or demographic markets.

Get Help With Your Paid Search Campaigns.

Call Our Lead Linchpin Directly