Searching for a SEM (search engine marketing) company to manage your paid media campaigns, and build your paid search ROI; one that understands the relationship between PPC, SEO, and Social Media; one that is fully integrated across teams and builds holistic strategies?
Much like our SEO campaigns, we start every campaign with understanding where you have been by completing an audit of your paid search strategies.
Every campaign that we build, no matter the channel, needs to have well defined primary and secondary goals and objectives. These goals will help shape your overall PPC strategy and management.
We will create a reporting dashboard to track the progress of your Paid Search Campaign. It will provide insights into performance, and help us optimize your bids, positions, and ad copy to constantly evolve the campaign.
Analyzing your current Paid Search Campaign across data points such as your campaign settings, account structure, keywords, copy, and landing page value, will help us understand growth opportunities, and give us insights into how we can better optimize your strategy to increase ROI.
PPC campaigns require extensive planning and a solid strategy to be successful. These strategies include: keyword strategies and research, positional strategies, ad copy creation (Rich Media Ad Creation, Text Ads), landing page recommendations, bids and bid management strategies, and negative keyword strategies.
With the ability to see [close to] real time conversion data for Paid Search, we have the ability to be agile with your Paid Search campaigns. To help maximize ROI and meet business goals, we monitor and optimize your campaign based on the competitive landscape, as well as the changing search algorithms.