Web Design

benefits-of-images

The Science and Benefits of Using Images and Real Photos

I'm sure you a well versed in all the benefits of using images in your digital marketing strategies. But have you ever asked yourself, "why are images so powerful?". Have you ever wondered if there were scientific and neuromarketing benefits of using images and real photos on your website or in...

amp-pages

The Basics of Accelerated Mobile Pages (AMP)

If you're in the digital marketing field and do WordPress web design, SEO, or usability, you've probably heard of AMP, also known as Accelerated Mobile Pages.  We just implemented these on a few of our larger test sites (to determine the impact), and wanted to give a short tutorial that...

website-evaluation

Ultimate Checklist To Evaluate Website Design Quality

Have you ever wondered if there was a checklist to evaluate the quality of your newly designed website? We have worked with many clients and small businesses that recently had their website redesigned, and when we audited their experience (since a great website experience/design is a ranking factor), we had...

information architecture basics

Information Architecture Basics For Website Organization

Have you ever visited a website and became frustrated because you couldn't find the information or product you needed? Did you try and use the primary navigation and find that it was not intuitive, or the product you were looking for was not in the category or place you thought...

web design cost

How Much Does A Great Website Cost To Create?

So you’re a small business owner who needs a website designed and created but you're unsure how much it should cost to build a business website. You might even wonder what your options are for building a high-quality B2B, B2C, or eCommerce website that your users will love, one that...

types-web-design

Types Of Web Design Agencies – They’re Not All The Same

So you are thinking about having a new website design created for your small businesses, and don’t know where to start. You go to Google and search for “web design company” and find there are millions of companies and individual freelancers that say they do website design. So where do...

web design glossary

Web Design 101 Pocket Dictionary For Small Business Owners

As we talk to more and more small business owners when helping them with their website design and development, we find there is terminology that we may use, but may not be common outside of the digital agency world. In the spirit of educating small business owners, we have created...

chicago web design

Most Innovative Web Design Companies in Chicago

Each week, someone from the Linchpin SEO team travels to a new city around the US to meet with or research some of the best web designers, web design companies, and developers in that city. This week we decided to stay in the Windy City (Chicago), before the weather got...

chamber of commerce

14 Things Every Chamber Of Commerce Web Design Must Have

Association websites range in size, from big city chamber of commerce websites to local neighborhood associations trying to market the local businesses in the neighborhood and drive growth. But no matter the size, they all must contain the following 14 items to help drive membership, traffic, and provide valuable information to...

raleigh web design

Most Innovative Web Design Companies in Raleigh-Durham

Each week, someone from the Linchpin SEO team travels to a new city around the US to meet with or research some of the best web designers and developers in that city. We select them based on how well they represent themselves online; their company website design and experience, as...

charlotte web design

Most Innovative Web Design Companies In Charlotte, NC

Each week, someone from the Linchpin SEO team travels to a new city around the US to meet with or research some of the best web designers and developers in that city. We select them based on how well they represent themselves online; their company website design and experience, as...

law firm web design

Most Law Firm Web Designs Don’t Include These 9 Must-Haves

So maybe you're a big law firm in a top tier market and you're thinking about redesigning your website, or maybe you are a new attorney who is opening a practice and needs a website to help drive leads and build your brand. Either way, there are certain aspects that...

choose-web-design

How To Choose A Web Design Company

Choosing the best website design company for your small businesses can be difficult. Just going to Google and typing in "web design company" can bring back thousands of options, that at face value, all look the same. You'll probably try to narrow your search (maybe by taking the top 10 listed...

cms

12 Features Your CMS Must Have, Or You’ll Have Issues

There are many articles that outline how to choose the best CMS for your small business, the best CMS for SEO, or guides that compare enterprise, small business, free and paid content management and web design platforms. We see many that compare functionality and development, but miss the boat on...

wireframe basics

Wireframe Basics and Why They’re Essential for Website Design

Web designers looking to make beautiful web pages must utilize tools to get cutting-edge results. Wireframes are an excellent tool for web designers to conceptualize a prospective website layout without dedicating excessive amounts of resources to a preliminary design. Many designers have utilized wireframes since the inception of the Internet....

packaging design

Packaging Design Tips For Creating Effective Product Packaging

Designing a quality product at an affordable price is step one for encouraging sales, but designing an effective package is just as important. Below you will find tips and strategies for designing product packaging that drives sales. Tips for Packaging Design It is critical to show your product off, grab attention and...

logo design

Logo Design Tips For Creating Effective Logo Designs

A logo is a big part of the marketing that represents a company or brand. The logos of the most recognizable brands are memorable, while also being simple and easy to recognize. Logo Design Tips Creating the perfect logo design that people recognize requires a number of steps. Below you will find...

print design

10 Tips for Creating Effective Print Advertising Designs

Whether you are promoting a new startup company, brand or if you are looking to gain new followers for services you have to offer, utilizing print advertising within Newspapers or Magazines is still a way to build brand awareness and help to generate revenue. Print Advertising Design Tips Understanding how to create...

collateral design

10 Tips for Designing Effective Marketing Collateral

Marketing collateral drives your business. It should familiarize customers with your products, services and the goals that your company has while simultaneously promoting these things. Tips For Designing Marketing Collateral Effective marketing collateral can mean the difference between a near-sale and a loyal customer for life. Here are 10 tips for creating...

billboard-design

Billboard Design Tips For Designing an Effective Billboard Ad

The next time you take a drive, keep an eye peeled for billboards. If you make a point of looking for them, you'll notice that they surround roadways in the majority of urban and suburban areas. You probably see a hundred billboard ads each week but remember only a few...

57 Brand Logos and The Free Font

57+ Brand Logos and The Free Font Used To Make Them

Have you ever wondered what font and typography the big brands, social networks, and pop culture icons use when designing their logos? Below you will find 57+ of the best brand logos, the font used for each of them (for you to use in your advertising, print design, logo design,...

25 Mobile Web Design Tips To Increase Conversions

25 Mobile Web Design Tips To Increase Conversions & Mobile SEO

It's no secret that mobile usage is steadily increasing, and creating a mobile optimized website is no longer a "nice to have". Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. Ensuring that...