seo-keyword-research-strategy

Keyword research can make or break your SEO campaign. Choosing the wrong keywords can cause a drop in quality website traffic and/or cause user frustration; but choose the correct keywords and users are happy, quality traffic increases, and leads and sales grow. Much like other SEO strategies, keyword research...

month

6 Monthly Tasks to Manage SEO Performance

If you’re going to take the DIY SEO route or just want to monitor how your SEO company is doing, there are tasks that should be completed each month to ensure your website stays optimized and traffic continues to increase. As a follow up to our do-it-yourself seo article we have put together...

do-it-yourself-seo

As much as we feel that every company needs a great SEO consultant to help guide their search engine optimization strategy, we have also become realists, knowing not all companies have the passion/belief in the strategy – as we do. With that said, some try to do SEO themselves...

The Mobile SEO Trends For 2017 and Beyond

It’s hard to believe, but the end of 2016 is already here. If there was one thing that became painfully clear for some SEOs, it was that mobile optimization is no longer optional. With mobile usage now representing 65 percent of digital media time, Google has been making changes...

startup-marketing

SEO for startups and even brands is often viewed as behind-the-scenes manipulations and trickery by many companies who don’t understand what SEO actually is. SEO involves a series of ongoing core strategies and actions you’ll need to implement to make your website rank better, and position your brand in front of your...

web

When we explore SEO at a macro level, there are two parts every SEO campaign should include to give it the best chance of increasing rankings, traffic, and conversions. These two parts are on-site or on-page SEO, and offsite SEO. In this post, we are going to explain the basics...

htaccess 301 redirects

Common Htaccess 301 Redirect Rules

There are common Httacess 301 redirect rules that I find myself searching for each time I build a website for a client or help with a website relaunch transition plan. So I thought I would create a resource that I found helpful where I could gather all the common...

internal links

When working with both large brands and local small businesses we often get asked, “What are the SEO best practices for internal linking?” or “Do internal links boost SEO rankings?”. Simply put, yes they can boost rankings, but there are caveats. Below you will find SEO best practices for internal...

adwords and seo

There has always been controversy and miscommunication around the topic of Adwords and its impact on SEO rankings. At least once a month we have a call with a client who says ” I heard that you can pay Google and they will increase your rankings.” or “We use...

click through rate and seo

Nobody knows the extent of SEO ranking factors that Google uses to rank a website well in their search results. As Google puts more emphasis on a website’s experience, user metrics are becoming a hot topic in the SEO world. Becuase of this we often get asked the question,...

seo failed

So you’re trying DIY SEO, or maybe you hired an SEO company or consultant to do SEO for your business. It’s been three months and your traffic, leads and sales have not increased. You start to wonder why your SEO isn’t working, maybe SEO doesn’t work for your business,...

blog seo best practices

Have you ever wondered how Google ranks blog posts, or if there is an SEO blog post checklist and best practice guide to help you create great content your users would engage with and Google would rank on their fist page? It’s no secret that creating great content for...

click through rate and seo

Google’s SEO tagging best practices, and the website tags they value have changed dramatically over the last decade. When I first started doing search engine optimization almost ten years ago, there were a ton of SEO Tags that were added to a website to help it’s content to become more...

google seo secrets

I often get asked if there are SEO secrets to doing good or great SEO and ranking quickly. Many people view SEO as voodoo or magic, but in reality, most SEO strategies boil down to 4 basic elements for increasing Google traffic; user experience, crawl ability, being contextually relevant,...

small business seo mistakes

Knowing where to focus your time and energy and avoid SEO mistakes when it comes to executing local SEO strategies and advanced tactics that will have value and drive rankings, traffic, and conversions is key to building a long-term strategy to grow your online business. Below you will find...

link profile

Google uses backlinks to help determine what a website or web page is relevant for, and how authoritative a website or web page is for a specific topic – both contributing to what keywords Google will rank the website for. What is a backlink? A backlink, or also known...

optimizing content for seo

So you are thinking about creating some new content for your website and have asked a few people about how to optimize the content. I’m sure you have heard about the basics of optimizing content for SEO. But there are many things that most SEO or content creation companies...

on page seo basics

On-Page SEO Basics and Best Practices

So you are about to publish a new blog post or page on your website. You are hoping that Google likes your page enough to rank it, and users like your content enough to share it and link to it. Below you will find some SEO basics and on-page...

youtube seo

Many small businesses don’t have the resources to host and serve their videos directly from their website, so the alternative is to create a YouTube page that is optimized for search engines, and place your videos there. Once on YouTube, business owners can then embed the video on their...

how google ranks websites

We have all been confused with the Google search results, causing ourselves to ask, “Why don’t I rank in Google?”, and inevitably the question, “how does Google rank websites?” or “How does SEO work with google?”. We as SEO’s may not know all the reasons a website ranks within...

google reconsideration request

So your site has been de-listed from the search engines or your rankings have drastically dropped. You’re losing money, you don’t know why Google would do such a horrible thing to your website. The time has come to submit a reconsideration request to Google to explain your situation. Below...

microsites and seo

I was recently asked by a client if they should create a microsite for a product set they were adding. This question really made me think about the value of microsites for SEO and branding purposes and if microsites for SEO were good or bad. What is a microsite?...

submit sitemap

Should You Submit A Sitemap To Google

Ever wonder why you should submit your sitemap to Google and the other search engines, or if there is really any value in doing it? We explore those questions and more in our examination of HTML and XML sitemaps. What is a submitted or off-site Sitemap A sitemap is...