SEO

blog-post-checklist

SEO Best Practices for Blog Posts and Articles

Have you ever wondered how Google ranks blog posts, or if there is an SEO blog post checklist and best practice guide to help you create great content your users would engage with and Google would rank on their fist page? It's no secret that creating great content for your blog...

google-seo-secrets

Google SEO Secrets For Ranking Quickly To Increase Google Traffic

I often get asked if there are SEO secrets to doing good or great SEO and ranking quickly. Many people view SEO as voodoo or magic, but in reality, most SEO strategies boil down to 4 basic elements for increasing Google traffic; user experience, crawl ability, being contextually relevant, and...

seo-mistakes

Biggest SEO Mistakes Small Businesses Make

Knowing where to focus your time and energy and avoid SEO mistakes when it comes to executing SEO tactics that will have value and drive rankings, traffic, and conversions is key to building a long-term strategy to grow your online business. Below you will find a list of SEO mistakes that...

seo truths

The 8 Truths About SEO Marketing That Stand The Test of Time

With the vast amount SEO tips and tactics found on the web, it can be difficult for small businesses trying to learn how to do DIY SEO marketing to cut through all the clutter and find sound advice. Below you will find a list of SEO marketing truths that are as...

Does SEO Friendly Directory Submission Help Rankings

Does SEO Friendly Directory Submission Help Rankings

Back in the day when SEO was easier, and Google was not as sophisticated when it came to detecting low quality links from directories, SEO's and webmasters would submit sites to many different directories. They would do mass directory submissions trying and gain traffic from people using these directories and to...

8 Black Hat SEO Tactics

8 Black Hat SEO Tactics You Never Want Your SEO Company To Use

So you are evaluating an SEO company for a new project and as you are talking to them about their strategies, you hear some things that make you wonder how ethical they are, if they are doing black hat SEO tactics, and how well they actually know what it takes...

link graph

What is a Natural Backlink Profile or Link Graph?

What is a backlink? A backlink, or also known as an inbound link, simply means a link that is pointing back to your website from another website or social media community. Google uses backlinks to help determine what a website or web page is relevant for, and how authoritative a website or...

Optimizing Content For SEO

5 Things Nobody Tells You About Optimizing Content For SEO

So you are thinking about creating some new content for your website and have asked a few people about how to optimize the content. I'm sure you have heard about the basics of optimizing content for SEO. But there are many things that most SEO or content creation companies just...

keyword-guide

Learn Keyword Research With These 7 Pro Keyword Research Guides

With all the talk in the SEO world today about Google+, authorship, in-depth articles, social signals, and many of the fly-by-night tactics that may or may not be around in 6 months, there is one thing that is the foundation of most digital marketing strategies - keyword research. Whether you are...

onsite-seo

SEO Basics and Best Practices for On-Page SEO

So you are about to publish a new blog post or page on your website. You are hoping that Google likes your page enough to rank it, and users like your content enough to share it and link to it. Below you will find some SEO basics and on-page SEO...

choose-seo

The 7 Questions You Must Ask When Hiring An SEO Company

SEO is one of the most misunderstood, and most widely scammed business strategies. There are businesses all over the globe that will promise businesses the world, and guarantee top rankings, yet have little knowledge of what it actually takes or what SEO actually is. Being in the SEO world for close...

Doorway Pages and How to Check For Them

SEO Issues With Doorway Pages and How to Check For Them

We recently had a call with a company who was being told their local franchise websites were "doorway pages". They were told that this could hurt the corporate website in regards to a brand (we will talk about brand issues in another article) and SEO value. This got us thinking...

youtube

The Basics of Optimizing Videos for YouTube Search

Many small businesses don't have the resources to host and serve their videos directly from their website, so the alternative is to create a YouTube page that is optimized for search engines, and place your videos there. Once on YouTube, business owners can then embed the video on their website. Below...

Why Don’t I Rank In Google

Why Don’t I Rank In Google and How Google Ranks Websites

We have all been confused with the Google search results, causing ourselves to ask, "Why don't I rank in Google?", and inevitably the question, "how does Google rank websites?" or "How does SEO work with google?". We as SEO's may not know all the reasons a website ranks within Google, but...

Keyword Research Guide

Keyword Research Guide and the Hunt For Valuable SEO Keywords

One of the values that SEO's (and people who understand how search works) bring to the table, is that ability to find new high-value keyword targets for websites using advanced keyword research and analysis. These keywords are used to define and shape strategies and reach new market segments. As digital strategist...

Single Page vs Multiple Page WordPress Themes

SEO Single Page vs Multiple Page WordPress Themes

Single page WordPress themes (one page WordPress themes and templates) that take a ton of information (usually about a bunch of different topics) and put it on one long scrolling page, is a growing trend that we’ve seen take shape over the last 2-3 years. The shift from multi-page SEO WordPress...

seo definition

The New SEO Definition Is Rooted in The User

What is search engine optimization (SEO)? When defining SEO we wanted to make sure we took Google’s goal into consideration. Their goal is to connect users, with the most relevant, inclusive, and contextual content available. So, the job of the modern day SEO is to help websites create valuable contextual...

ppc checklist

SEO Client Qualification Questionnaire Template

When working to qualify potential SEO or web design clients it's important to ask the right questions. This discovery phase helps ensure you can provide the most value to the client, as well as making sure they are able to support and execute your digital strategies - thus getting the...

Google Reconsideration Request

How to Write A Google Reconsideration Request

So your site has been de-listed from the search engines or your rankings have drastically dropped. You're losing money, you don’t know why Google would do such a horrible thing to your website. The time has come to submit a reconsideration request to Google to explain your situation. Below you will...

google plus

Will Being on Google+ Help My SEO and Rankings?

The question of whether or not being on Google Plus as a business will help your Google rankings or drive more organic traffic to your website is posted almost daily. What is Google+ For those of you who don't know what Google+ (Google Plus, G+) is, let's start with that. Google+ is a...

Will Being on Google+ Help My SEO and Rankings?

The Real SEO Value of URLs: Keywords, CTR, and Social

I get asked weekly about URLs and the value they have from an SEO standpoint, or if a business should pick an exact match domain over the one you will need to establish as a brand. We have all been told that keywords in the URL hold some weight in...

Googlebot Persona

Googlebot Persona: The Evolution of Google’s SEO Crawler

Some SEO professionals call it googlebot or google bot, some call it google persona or and the seo crawler - but no matter what you call it, it's constantly evolving. Over the years, as we all know, SEO has evolved. With that evolution of SEO, I think it's also time to...

Advantages & Disadvantages of Using Microsites for SEO

Advantages & Disadvantages of Using Microsites for SEO

I was recently asked by a client if they should create a microsite for a product set they were adding. This question really made me think about the value of microsites for SEO and branding purposes and if microsites for SEO were good or bad. What is a microsite? People have different...

Why Don’t I Rank In Google

Should You Submit A Sitemap To Google

Ever wonder why you should submit your sitemap to Google and the other search engines, or if there is really any value in doing it? We explore those questions and more in our examination of HTML and XML sitemaps. What is a submitted or off-site Sitemap A Sitemap is a list of...

rules url

Rules to Follow To Create SEO and User-Friendly URLs

So you're creating a new site, or thinking about rewriting your URLs to help your users and the search engines understand your website and its pages more accurately. URLs are important when it comes to indexation, marketing, click through, and when other sites link to your website. They should be optimized...