SEO

SEO Basics: The 9 Truths About DIY SEO

With the vast amount SEO tips and tactics found on the web, it can be difficult for small businesses trying to learn how to do DIY SEO to cut through all the clutter and find sound advice. Below you will find a list of SEO...

The Truth About Evergreen and Timely Content

I am sure you have heard your content strategy team, or those creating content for you, mention the need for a mix of Evergreen and Timely content. Unless you are a content strategist you might be wonder what evergreen content or timely content actually is,...

YouTube SEO: Basics of Optimizing Videos for YouTube

Many small businesses don't have the resources to host and serve their videos directly from their website, so the alternative is to create a YouTube page that is optimized for search engines, and place your videos there. Once on YouTube, business owners can then embed...

Why Don’t I Rank In Google: How Does Google Rank Websites

We have all been confused with the Google search results, causing ourselves to ask, "why don't I rank in Google?", and inevitably the question, "how does Google rank websites?", will be explored. We as SEO's may not know all the reasons a website ranks within...

Description Tag: Where Does Google Get The Description Tag From?

With Google evolving, on what seems like a daily basis, it becomes more focused on efficiency and user satisfaction. One area that Google is optimizing is where they get the meta description tag (snippet) from when showing your website in their search results. Where Does Google...

Keyword Research Guide: The Hunt For Valuable SEO Keywords

One of the values that SEO's (and people who understand how search works) bring to the table, is that ability to find new high-value keyword targets for websites using advanced keyword research and analysis. These keywords are used to define and shape strategies and reach...

Pros and Cons of Single Page vs Multiple Page SEO WordPress Themes

Single page WordPress themes that take a ton of information (usually about a bunch of different topics) and put it on one long scrolling page, is a growing trend that we’ve seen take shape over the last 2-3 years. The shift from multi-page SEO WordPress themes,...

The New Definition of SEO: User-Focused SEO and Its Goals

What is Search Engine Optimization (SEO)? There has been a range of different definitions of SEO, yet through it's evolution most of them have not changed to keep up with the changing search landscape. So, we thought it was time to redefine SEO with users...

Cheat Sheet: SEO Client Qualification Questions Template

When working to qualify potential SEO or web design clients it's important to ask the right questions. This discovery phase helps ensure you can provide the most value to the client, as well as making sure they are able to support and execute your digital...

User-Focused SEO Strategies For Deleted Products

The flow of products in and out of Ecommerce websites can be a challenge when trying to retain SEO value, build brand, and satisfy the users intent. The management of this consistent change can sometimes fall by the wayside - causing a loss in value...

The 7 Steps To Creating A Google Reconsideration Request

So your site has been de-listed from the search engines or your rankings have drastically dropped. You're losing money, you don’t know why Google would do such a horrible thing to your website. The time has come to submit a reconsideration request to Google to...

Will Being on Google+ Help My SEO and Rankings?

The question of whether or not being on Google Plus as a business will help your Google rankings or drive more organic traffic to your website is posed almost daily. What is Google+ For those of you who don't know what Google+ (Google Plus, G+) is, let's...

The Real SEO Value of URLs: Keywords, Clickthrough, & Social

I get asked weekly about URLs and the value they have from an SEO standpoint, or if a business should pick an exact match domain over one you will need to establish as a brand. We have all been told that keywords in the URL...

Yet Another Reason High-Value Content Is Key For Building Links

With links still being the primary metric that Google uses to help it rank its search results, it is still important (and will be for many years to come) to build high-value links. We have all heard about the traditional reasons for building links by creating...

Big Brand SEO: Brands Need To Become Publishers To Succeed

As SEO evolves it's imperative that not only small businesses understand and adopt the changing landscape, but brands do as well. Traditionally brands have relied on their "brand authority" to take over the search results for non-branded keywords, and much to our surprise Google has...

New Page Creation Checklist Guide For SEO

Below you will find a basic QA SEO checklist for new page creation. It acts as a reference and guide for development, programming and QA teams to ensure that each new page contains all the basic SEO elements. Create a unique URL Use all lowercase characters Use hyphens...

Guest Blogging Tips To Build Value With Content

There are so many sites that could be utilizing guest posting and just aren't, and many (not all) of the sites that are actually being proactive with guest posts are coming across as mini content farms because they are not thinking about how each post...

Creating Unique & Quality Content Isn’t Enough Anymore

As online marketing evolves and earned media (Social and SEO) becomes a driving force for businesses, it is important that our SEO and content methodology changes as well. As we wrote about in our "Evolution of Google from Robot to Persona" article, not only is...

Infographic Creation Tips: The 3 D’s of Infographic Strategy and Virality

Over the last 3 years that we have been designing infographics for a ton of different clients across different industries, we have learned alot about succeeding with infographics; whether success means driving traffic, links, or building brand and social channels. Like with any piece of content...

DIY SEO: Small Business SEO Tips

Running a few small businesses and a couple start-ups myself is exciting and quite the roller coaster for many reasons. I have been doing SEO for close to 9 years and have seen the evolution over time, and the complexity increase with the evolution. One thing...

Tips for Creating an Editorial and Content Calendar

One of the best ways to avoid writer’s block is by creating an editorial calendar. You skip all those sessions of staring at a blank computer screen and get down to business generating content. You don’t have to wonder about what you’re going to write...

SEO Tips For Businesses Who Use a Distribution or Reseller Model

Distributors. Resellers. Affiliates. All are names for business entities who purchase goods and products directly from a supplier to resell, or redistribute to consumers. Distributors offer the manpower and cash flow needed to promote and sell products directly to consumers, and take the burden of mass...

Why Submit Your Sitemap To Google

Ever wonder why you should submit your sitemap to Google and the other search engines, or if there is really any value in doing it? We explore those questions and more in our examination of HTML and XML sitemaps. What is a submitted or off-site Sitemap A...

SEO Friendly Directories: Directory Submission and SEO, Does It Help?

Back in the day when SEO was easier, and Google was not as sophisticated when it came to detecting low quality links from directories, SEO's and webmasters would submit sites to many different directories. They would do mass directory submissions trying and gain traffic from people...

Cheat Sheet: URL Rules to Follow To Create SEO and User Friendly URLs

So your creating a new site, or thinking about rewriting your URLs to help your users and the search engines understand your website and its pages more accurately. URLs are important when it comes to indexation, marketing, click through, and when other sites link to...