SEO Strategies

The insights within this category, which have been provided by the Linchpin SEO Experts in Chicago and Charlotte, will discuss SEO strategies that help businesses increase brand exposure and drive organic traffic. If you’re searching for a senior level enterprise SEO consultant to help you build a high-value SEO strategy for your business, you can contact our founder here.

manager-seo-relaunch

Managing A Successful Website Redesign And SEO Website Relaunch

Redesigning and relaunching a high ranking website is not an easy task. There are many ranking factors to manage, and missing just one of them can impact SEO and rankings. We explored a few of the tactical and site-specific reasons why your traffic...

htaccess 301 redirects

Common Htaccess 301 Redirect Rules

There are common Httacess 301 redirect rules that I find myself searching for each time I build a website for a client or help with a website relaunch transition plan. So I thought I would create a resource that I...

on site seo impact

The On-page SEO Factors With The Most Impact on Rankings

When we explore SEO at a macro level, there are two parts every SEO campaign should include to give it the best chance of increasing rankings, traffic, and conversions. These two parts are on-site or on-page SEO, and offsite SEO. In...

internal links

SEO Internal Link Best Practices and SEO Ranking Impact

When working with both large brands and local small businesses we often get asked, "What are the SEO best practices for internal linking?" or "Do internal links boost SEO rankings?". Simply put, yes they can boost rankings, but there are caveats....

adwords and seo

Does Buying Google Adwords Help SEO Rankings?

There has always been controversy and miscommunication around the topic of Adwords and its impact on SEO rankings. At least once a month we have a call with a client who says " I heard that you can pay Google...

social and seo

Does Social Media Affect SEO Rankings?

With the rise of social media and its integration across teams and strategic approaches, both in big business and within agencies, the question often arises, "Does social media affect SEO rankings?". This question is sometimes over-generalized by data that shows...

click through rate and seo

Does CTR and User Metrics Impact SEO Rankings?

Nobody knows the extent of SEO ranking factors that Google uses to rank a website well in their search results. As Google puts more emphasis on a website's experience, user metrics are becoming a hot topic in the SEO world....

seo failed

Reasons Why Your SEO Isn’t Working or Failed

So you're trying DIY SEO, or maybe you hired an SEO company or consultant to do SEO for your business. It's been three months and your traffic, leads and sales have not increased. You start to wonder why your SEO...

blog seo best practices

SEO Best Practices for Blog Posts and Articles

Have you ever wondered how Google ranks blog posts, or if there is an SEO blog post checklist and best practice guide to help you create great content your users would engage with and Google would rank on their fist...

click through rate and seo

Google SEO Tagging Best Practices and Tips

Google's SEO tagging best practices, and the website tags they value have changed dramatically over the last decade. When I first started doing search engine optimization almost ten years ago, there were a ton of SEO Tags that were added to...

small business seo mistakes

Biggest SEO Mistakes Small Businesses Make

Knowing where to focus your time and energy and avoid SEO mistakes when it comes to executing local SEO strategies and advanced tactics that will have value and drive rankings, traffic, and conversions is key to building a long-term strategy...

link profile

What is a Natural Backlink Profile or Link Graph?

Google uses backlinks to help determine what a website or web page is relevant for, and how authoritative a website or web page is for a specific topic - both contributing to what keywords Google will rank the website for. What...

on page seo basics

On-Page SEO Basics and Best Practices

So you are about to publish a new blog post or page on your website. You are hoping that Google likes your page enough to rank it, and users like your content enough to share it and link to it....

youtube seo

The Basics of Optimizing Videos for YouTube Search

Many small businesses don't have the resources to host and serve their videos directly from their website, so the alternative is to create a YouTube page that is optimized for search engines, and place your videos there. Once on YouTube,...

how google ranks websites

Why Don’t I Rank In Google and How Google Ranks Websites

We have all been confused with the Google search results, causing ourselves to ask, "Why don't I rank in Google?", and inevitably the question, "how does Google rank websites?" or "How does SEO work with google?". We as SEO's may not...

single vs multi page for seo

SEO Single Page vs. Multiple Page WordPress Themes

[vc_row][vc_column][vc_column_text]Single page WordPress themes (one page WordPress themes and templates) that take a ton of information (usually about a bunch of different topics) and put it on one long scrolling page, is a growing trend that we’ve seen take shape...

seo definition

The New SEO Definition Is Rooted in The User

[vc_row][vc_column][vc_column_text]What is search engine optimization (SEO)? When defining SEO we wanted to make sure we took Google’s goal into consideration. Their goal is to connect users, with the most relevant, inclusive, and contextual content available. So, the job of the...

microsites and seo

SEO Advantages and Disadvantages of Using Microsites

I was recently asked by a client if they should create a microsite for a product set they were adding. This question really made me think about the value of microsites for SEO and branding purposes and if microsites for...

submit sitemap

Should You Submit A Sitemap To Google

Ever wonder why you should submit your sitemap to Google and the other search engines, or if there is really any value in doing it? We explore those questions and more in our examination of HTML and XML sitemaps. What is...