Paid Search

URL Builder for Google Analytics: Customize Your URLs with Excel

One of the most challenging parts of Digital Marketing is accurate data analytics. It’s easy to launch a Campaign without a solid, clear measurement strategy. For example, I could set up a Facebook account, add in a credit card, write garbage copy, throw a stock photo of a family, insert...

PPC Checklist for Launching Your Paid Search Campaigns

Have you ever launched a Paid Search Campaign without a PPC checklist and realized you’re text ads were running on the Display Network and you racked up about a 1,000,000 impressions (at a CTR of .08%, which ruined your Search CTR) in a few hours because you forgot a few...