PPC Checklist for Launching Your Paid Search Campaigns

Have you ever launched a Paid Search Campaign without a PPC checklist and realized you’re text ads were running on the Display Network and you racked up about a 1,000,000 impressions (at a CTR of .08%, which ruined your Search CTR) in a few hours because you forgot a few settings?

HTML and XML Sitemap Creation Process

Sitemaps can be helpful in the indexation and crawling of a website. Below are the two types of sitemaps that we currently use, and the process for making an HTML and XML sitemap, as well as keeping them up to date.

10 Tips for Creating Effective Print Advertising Designs

Whether you are promoting a new start up company, brand or if you are looking to gain new followers for services you have to offer, utilizing print advertising within Newspapers or Magazines is still a way to build brand awareness and help to generate revenue.

How to Create a Personal Brand: 19 Tips To Build Your Personal Brand

Building your personal brand is key to having a long productive business life, and affecting others in a positive way. At its core, building your personal brand is nothing more than marketing the best parts of your core personality and beliefs in an honest and open way. When done correctly not only do you excel […]

Meet Stephen O’Blenis: Mashup and Pop-Culture Artist

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Stephen O’Blenis, mashup and pop-culture artist.

YouTube SEO: Basics of Optimizing Videos for YouTube

Many small businesses don’t have the resources to host and serve their videos directly from their website, so the alternative is to create a YouTube page that is optimized for search engines, and place your videos there. Once on YouTube, business owners can then embed the video on their website.

Video SEO For Self Hosted Videos

In the past video SEO has presented an interesting challenge for SEOs as it’s widely accepted that Google cannot completely see or understand the content contained within videos. However, the popularity of video with consumers, and the correlation with an increased conversion rate, indicates that it should not be omitted from a marketing campaign.

8 Black Hat SEO Tactics You Never Want To Hear Your SEO Company Say

So you are evaluating an SEO company for a new project and as you are talking to them about their strategies, you hear some things that make you wonder how ethical they are, if they are doing black hat SEO tactics, and how well they actually know what it takes to do User-Focused SEO – […]

The SEO Health of Denver’s Government Website (@MayorHancock)

We are always interested in how the SEO for Government websites is done, and if it’s done well. For this website audit we looked at some high level SEO health variables (a small portion of the over 250 that Google uses) of Denver’sGovernment Website, Denvergov.org, to determine how well they’re doing across some key onsite […]

Billboard Design Tips: 10 Tips for an Effective Billboard Design

The next time you take a drive, keep an eye peeled for billboards. If you make a point of looking for them, you’ll notice that they surround roadways in the majority of urban and suburban areas. You probably see a hundred billboard ads each week but remember only a few or maybe even none.

57 Brand Logos and The Free Font Used To Make Them

Have you ever wondered what font and typography the big brands, social networks, and pop culture icons use when designing their logos? Below you will find 57 of the best brand logos, the font used for each of them, and a link to download the free font.

Guiding Principles of SEO: The Only Two Jobs of An SEO Professional

There are so many tactics around SEO, and what defines the job of an SEO. If we take a step back and forget all the in-the-weeds tactics that get SEOs in trouble, all the myths and uneducated theories that give us a bad reputation, and methods that cause us to focus on chasing algorithm updates, […]

Meet Award-Winning Web Designer Jordan Wayne Lee @jordanwlee

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Jordan Lee, An Emmy® Award-Winning Designer.

Why Don’t I Rank In Google: How Does Google Rank Websites

We have all been confused with the Google search results, causing ourselves to ask, “why don’t I rank in Google?”, and inevitably the question, “how does Google rank websites?”, will be explored. We as SEO’s may not know all the reasons a website ranks within Google, but through testing we have found some strong correlations […]

Meet Shane McGowan: Illustrator from Melbourne, Australia

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Shane McGowan, an illustrator from Melbourne, Australia.

Meet Peter McNierney: Fashion Design Artist

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Peter McNierney, a fashion design artist.

Meet Oliver Ibañez: Graphic Designer From Spain

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Oliver Ibañez, a graphic designer from Spain.

Meet Nicholas Roberts: Illustrator from Melbourne, Florida

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Nicholas Roberts an illustrator from Melbourne, Florida.

Meet Michael Doret Of Alphabet Soup, A Digital Type Foundry

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Michael Doret of Alphabet Soup, a Digital Type Foundry.

Meet Mat Weller: A London Based Film and Movie Artist

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Mat Weller, a film and movie artist.

Meet Laura Racero: Digital Illustrator from Spain

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Laura Racero, a digital illustrator.

Meet Khoa Ho: Designer from California

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Khoa Ho, a designer from California.

Meet Justin Barber: Designer Specializing in Branding and Identity

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Justin Barber a designer specializing in branding and identity.

Meet Jonas Heen Haeg: Hobby Artist from Norway

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Jonas Heen Haeg, a hobby artist from Norway.

Meet James Camilleri: Art and Multimedia Designer

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is James Camilleri, an art and multimedia designer.

Meet Hudson Phillips: Designer With A Passion for Storytelling

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Hudson Phillips a designer with a passion for storytelling.

Meet Vladimir Stankovic: Designer and Illustrator From Finland

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Vladimir Stankovic, a designer and illustrator from Finland.

Meet Corey Courts: Canadian Based Illustrator

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Corey Courts, a Canadian based illustrator.

Meet Adam Grey: Graphic Designer From Cincinnati, OH

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Adam Grey, a graphic designer from Cincinnati, Oh.

Meet Dominic Bell: Freelance Designer and Illustrator

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Dominic Bell, a freelance designer and illustrator.

Meet Ben Mcleod: Designer of Alternative Film Posters

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Ben Mcleod, a designer of alternative film posters.

Meet Matt Peppler: Illustrator

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Matt Peppler, a digital illustrator.

Meet Anthony Genuardi: Digital Artist

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Anthony Genuardi, a digital artist.

Meet PJ McQuade: Illustrator from NY

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is PJ McQuade, an illustrator from NY.

Meet Zoe Quartermaine: A Logo and Poster Design Artist

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Zoe Quartermaine, a logo and poster designer.

Meet Arian Noveir: French Graphic and Web Designer

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Arian Noveir a French graphic and web designer.

Meet Abner Recinos: Visual Artist from Guatemala

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Abner Recinos a visual artist.

Meet Chris Murray: Designer and Illustrator in Philadelphia, PA

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Chris Murray, a designer and illustrator from NY – not the city through, Upstate NY, along […]

Keyword Research Guide: The Hunt For Valuable SEO Keywords

One of the values that SEO’s (and people who understand how search works) bring to the table, is that ability to find new high-value keyword targets for websites using advanced keyword research and analysis. These keywords are used to define and shape strategies and reach new market segments.

25 Mobile Website Design Tips To Increase Conversions & Mobile SEO

It’s no secret that mobile usage is steadily increasing, and creating a mobile optimized website is no longer a “nice to have”. Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence.

The New Definition of SEO: User-Focused SEO and Its Goals

What is Search Engine Optimization (SEO)? There has been a range of different definitions of SEO, yet through it’s evolution most of them have not changed to keep up with the changing search landscape. So, we thought it was time to redefine SEO with users at the center of the strategies – just like Google […]

Cheat Sheet: SEO Client Qualification Questions Template

When working to qualify potential SEO or web design clients it’s important to ask the right questions. This discovery phase helps ensure you can provide the most value to the client, as well as making sure they are able to support and execute your digital strategies – thus getting the most value from you.

User-Focused SEO Strategies For Deleted Products

The flow of products in and out of Ecommerce websites can be a challenge when trying to retain SEO value, build brand, and satisfy the users intent. The management of this consistent change can sometimes fall by the wayside – causing a loss in value for SEO and an increased frustration for users.

The 7 Steps To Creating A Google Reconsideration Request

[stag_dropcap font_size="40px" style="squared"]S[/stag_dropcap]o your site has been de-listed from the search engines or your rankings have drastically dropped. You’re losing money, you don’t know why Google would do such a horrible thing to your website. The time has come to submit a reconsideration request to Google to explain your situation.

Infographic: Facebook Ad Performance by Industry

Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business? Or are you searching for an answer to the […]

Machine Learning: 5 Part Series About How Machine Learning Works

[stag_dropcap font_size="40px" style="squared"]T[/stag_dropcap]here has been alot of talk about Machine learning – most notably for digital marketers and SEOs in regards to recent Google algorithm updates. But have you ever asked yourself “what is machine learning”, or wondered how it actually works? BloomReach engineer Srinath Sridhar walks through probability, Bayesian models and machine learning in […]

Infographic: Path to Purchase Customer Journey Map Analysis

A customer journey map is a diagram that illustrates the steps your customer goes through when engaging with your company – whether it be a product, an online experience, retail experience, or a service, or any combination the path to purchase is a vital part of understanding the user.

Infographic: Tablet Usage Stats and Figures Cheat Sheet

It’s no secret that mobile and specifically tablets are emerging as the primary device that people are utilizing to find information, play games, and engage with their friends on social networks. Even though this is a primary device type, marketers are still stumped as to how to properly monetize these devices. The infographic cheat sheet […]

Infographic: Twitter Tweet Cheat Sheet To Increase Engagement

Ever wonder about the little things that go along with Twitter that help increase engagement? Things such as how many hash tags you use, how long your tweets are, or if asking fora Retweet actually works to increase engagement for your Twitter campaign.

Meet David @DavidHoang: iOS Designer and Entrepreneur at Xhatch

David and I met a few years back on Twitter through fellow Seattle friends. He was charming, funny and blew me away with the design projects he was working on. Since then, he launched his own iOS design and development business with a childhood friend, called Xhatch.

Meet Charles @CharlesBivona: A Poet Saved By Social Media

There are few people I’ve come across in the online social community that are as memorable as Charles Bivona. His humor and persona are not for everyone, but that’s what makes him so unique. He RT’s opinions he agrees and disagrees with equally, writes 140 character poems to his followers and sympathizes with anyone in […]

Success: How Bad Do You Want It, A Motivational Video by Eric Thomas

Came across this video about motivation that really spoke to me and my mentality – good or bad. There have been days I arrive at Starbucks or a similar coffee shop to get my morning tea at 6am (which is my usual daily routine) and before I knew it, it was 6pm and I had […]

Meet Jon @JonLoomer: Husband, Father and Social Media Man

I was fortunate enough to meet Jon Loomer while attending the AllFacebook conference, NYC in 2012. His passion for family, work and baseball were a delight to learn about. And I was blown away at all the valuable content he produced daily about Facebook and blogging.

Bill Ross Interview With @adamhousley on Fox News Tech Take Live

[stag_dropcap font_size="40px" style="squared"]I[/stag_dropcap] had the pleasure to speak with Adam Housley on Tech Take Live for Fox News about the best days to post to Facebook. This was in reference to the infographic I did – which was based on the Analysis by Buddy Media of 1800 Facebook Pages of some of the worlds largest […]

10 Free Responsive WordPress Themes for Small Business

[stag_dropcap font_size="40px" style="squared"]I[/stag_dropcap]f you aren’t aware of the ‘mobile revolution’ taking place, you’d better get on board! Mobile is happening in a huge way and if your business website isn’t up to speed, customers will be slipping out the backdoor and into the hands of the competition.

Infographic: Facebook Wall Post Cheat Sheet to Increase Interaction

With most marketing campaigns the devil and success lies in the execution and furthermore the details of the execution. Below you will find the follow up infographic to our “Best Days to Post on Facebook by Industry“, titled “Facebook Wall Post Cheat Sheet to Increase Interaction”.

Meet Aaron @Biebert: Social Entrepreneur and Digital Geek

I haven’t personally known Aaron for very long, but his reputation has proceeded him for a long time in the social community. I’ve heard tales of his love for his family and his ability to tame any and every new social community and digital mechanic.

Meet Jeff @BarrettAll: CEO, Professional Funny Guy & PR Wiz

There are few people capable of being truly hilarious, yet extremely productive. But if anyone is ripe for the position it is Jeff Barrett. Being a CEO and creating innovative ways to reach mass audiences while writing for Mashable and The Washington Times are just a parcel of what Jeff gives to the world.

Meet Aaron @AskAaronLee: Social Media Rockstar

With great pleasure I introduce a fellow foodie and amazing social media marketer, Aaron Lee. When social media first became relevant in my world, I remember seeing Aaron’s profile plastered all over the Internet – people love him.

Meet Blake @blakejamieson: Social Media Consultant & Ebook Writer

I am super excited to introduce, Blake Jamieson, a dear friend and incredible social media engineer who is taking the social media marketing world by storm. Blake’s mix of social media marketing know-how and his economics background make him truly lethal when it comes to marketing strategies.

6 Fabulous Mobile-Ready Fonts

Who’s your daddy? Mobile is your daddy! And your business mobile website needs to look gooooood. Why? Because mobile Internet is the newest, coolest hangout where consumers are spending more and more of their time. By the year 2015, more than 50 percent of web sales will be generated from social and mobile web sites.

10 Free Fonts for Typography Lovers

There are few additives relating to design I love as much as typography. But I have to admit, I am still a newbie when it comes to explaining it the way the experts do. It’s not easy to articulate why a font appeals to you, or why it belongs in a certain place.

Meet Mattias @MattGron: Swedish Branding Consultant

This week’s interviewee resides in Sweden, where his love of blogging, branding and website design hold him captive at the office late into the night. But he doesn’t mind, he’s creating and there’s nothing more he wants to do.

Meet Shauna @ShaunaReporter: Freelance Multimedia Journalist

This week’s interview is a bit different from our previous interviewees. Shauna Stuart is a multimedia journalist who is making a name for herself online through social media and her incredible storytelling instincts. She is vivacious, intelligent and makes sure to add nothing but value to the lives of her followers.

Engagement Peaks: The One Twitter Insight You’re Probably Missing

We’re all searching for strategies to grow our twitter following and get influential individuals into our community (in fact, we previously outlined some here). But you may be overlooking one stat that can drastically affect how many of your hard-earned community members see your tweets – and thus, how many shares and followers you gain.

Meet Kevin @KP_Kelly: The Social Media Marketer

I am very excited to introduce a man whose energy and passion for the social media community is only matched by his obsession for running and coffee. Kevin is outspoken, humorous and extremely engaging. He works hard for his clients, is not afraid to say hello and has been on the social media scene since […]

Meet Morgan @MorganBarnhart: Social Media Consultant & CEO

This week’s interview is Morgan Barnhart who hails from Oregon, but became a Texas gal. She is a small business social media consultant and owns Social Boost, a company dedicated to giving small businesses the tools they need to be successful in today’s online community.

The Human Element: Motivation & Passion Behind My Madness

I was meeting with a potential client recently and we got talking about careers and why people choose the path they do in life (yes very philosophical). John said,” I want to give you this business, but you have to answer one thing for me before I make my decision”.

The Real SEO Value of URLs: Keywords, Clickthrough, & Social

I get asked weekly about URLs and the value they have from an SEO standpoint, or if a business should pick an exact match domain over one you will need to establish as a brand. We have all been told that keywords in the URL hold some weight in Google’s Algorithm.

[Case Study] Infographic + Social Outreach = Huge Traffic Gains

So for anyone who thinks that investing in a valuable, well designed, and well planned infographic is not a smart investment (or not worth the money) we have put together a case study based on a recent infographic we planned, designed, and marketed for a client.

Twitter for Small Business Part 4: Dos and Don’ts

We have written about setting up Twitter for your small business, Twitter strategies, how to gain followers, and now we bring you the Dos and Don’ts of Twitter. Although navigating the world of Twitter is not a straightforward endeavor, there are general guidelines to follow during its creation.

Website Consolidation Strategy To Avoid Losing Traffic and Rankings

“United We Stand, Divided We Fall” had a different meaning when it was first said, but it applies to website design and site consolidation efforts perfectly. When it comes to site consolidation strategy there is one question that seems to repeatedly come up from clients, “What do we do with the domains that we already […]

Big Brand SEO: Brands Need To Become Publishers To Succeed

As SEO evolves it’s imperative that not only small businesses understand and adopt the changing landscape, but brands do as well. Traditionally brands have relied on their “brand authority” to take over the search results for non-branded keywords, and much to our surprise Google has allowed it to happen.

Twitter for Small Business Part 2: Strategy

In the last post, Twitter for Small Business Part 1: Setup and Terminology, we discussed assets to set up a small business account and reviewed network specific vocabulary to navigate Twitter in a knowledgeable way. Now it is time to discuss Part 2: Strategy.

Twitter for Small Business Part 1: Setup and Terminology

If you are a small business owner, you have probably been watching social media explode. At first it was considered a trend, then a new way to communicate with friends and family, and now it is the most effective way to advertise and communicate with the people you value most: your customers.

The Agile Method Explained: Beginners Guide & Summary of Benefits

The Agile Method is a particular approach to project management that is utilized in software development. This method assists teams in responding to the unpredictability of constructing software. It uses incremental, iterative work sequences that are commonly known as sprints.

Understanding UX Web Design: Guide For Beginners

There is movement happening in the design world, one which begs designers to put aside their own aesthetics and create with the user in mind. This movement pushed UX, or user experience, to the forefront of design, especially web design.

New Page Creation Checklist Guide For SEO

Below you will find a basic QA SEO checklist for new page creation. It acts as a reference and guide for development, programming and QA teams to ensure that each new page contains all the basic SEO elements.

Guest Blogging Tips To Build Value With Content

There are so many sites that could be utilizing guest posting and just aren’t, and many (not all) of the sites that are actually being proactive with guest posts are coming across as mini content farms because they are not thinking about how each post they accept or publish on another site affects their brand, […]

Creating Unique & Quality Content Isn’t Enough Anymore

As online marketing evolves and earned media (Social and SEO) becomes a driving force for businesses, it is important that our SEO and content methodology changes as well. As we wrote about in our “Evolution of Google from Robot to Persona” article, not only is the user expectation evolving from simply a quality design or […]

Measuring SEO: The 3 Primary KPIs You Should Care About

With the evolution of SEO and the Googlebot Persona, SEO has become more inclusive of other disciplines and relies on team members across a company or agency to work together to drive quality traffic that deposits the user-type onto the page that best satisfies their intent.

Infographic: How to Build Personas to Understand & Meet User Needs

Personas are used by some of the leading brands around the world to help guide their web design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types of information they need most to support their buying decisions.

Googlebot Persona: The Evolution of Googlebot from Robot to Person

Over the years, as we all know, SEO has evolved. With that evolution of SEO, I think it’s also time to think of Googlebot in a new light. The fundamental concern with Googlebot being a robot is it assumes at a core level that if you put the same thing in, you will always get […]

DIY SEO: Small Business SEO Tips

Running a few small businesses and a couple start-ups myself is exciting and quite the roller coaster for many reasons. I have been doing SEO for close to 9 years and have seen the evolution over time, and the complexity increase with the evolution.

SEO And The Amazon Paradox

It was there all along and we unknowingly walked past. Apple’s reinvention of music and the phone created distraction. “Shock of the new” toys romanced us. In fairness, they are cool, empowering things, but the real revolution was happening quietly 850 miles north from Apple’s headquarters at 1 Infinite Loop in Cupertino.

Tips for Creating an Editorial and Content Calendar

One of the best ways to avoid writer’s block is by creating an editorial calendar. You skip all those sessions of staring at a blank computer screen and get down to business generating content. You don’t have to wonder about what you’re going to write next, with an editorial calendar, the decisions are already made.

SEO Basics: The Pyramid of SEO 101 Methodology within a Framework

In December of 2008 SEOmoz debuted their SEO methodology and search engine optimization basics, with an SEO Pyramid in one of their popular Whiteboard Friday Videos. Since that debuted, there have been many advancements within the search engine’s algorithm and evolutions in the basic methodology that drives SEO.

SEO For Car Dealers and Automotive: Tips to Increase Web Leads & Traffic

Below you will find the SEO thoughts from our analysis of the McGrath Audi dealer site and tips for other local auto and car dealers for increasing web leads, traffic, and sales of new and used cars from the free traffic that the search engines can provide by doing SEO for their dealerships website.

SEO for Local Theaters: Increasing Traffic & Ticket Sales For Steppenwolf

As an avid SEO practitioner, search optimization is more to me than just a nine to five job; it’s also a hobby. In an effort to combine SEO with my other hobbies, dance and theater, I decided to take a look at a local Chicago theater’s website to see if their optimization skills were as […]

SEO For Bands and Musicians: Using Google To Promote and Book More Shows

Whether you are one of the most popular bands or musicians in the US, playing sold out arenas, or a local band or musician trying to make a name for themselves, the challenges that bands have with promotion using SEO, social media (Twitter, Facebook, Pinterest, Instagram, Tumblr, etc), and content strategy is consistent. Below you […]

SEO For Spas and Waxing: Case Study Exhale Spa to Increase Bookings

Whether you are one of the top spas in the US trying to increase bookings for your massage, waxing, pedicure, or manicure services at each local franchise location; or a smaller spa, massage parlor, or waxing center in a local market trying to gain clients, the challenges that spas have with SEO, social media (Twitter, […]

SEO For Massage Schools: Case Study Cortiva Institute in Chicago

Cortiva Institute is a community of massage therapy schools that deliver high quality of health and wellness education with a focus on humanity. They take a holistic and integrated approach to ensure that their graduates are prepared to work in clinics, hospitals, health clubs, spas, resorts, sports therapy clinics, or start their own private practices.

Why Submit Your Sitemap To Google

Ever wonder why you should submit your sitemap to Google and the other search engines, or if there is really any value in doing it? We explore those questions and more in our examination of HTML and XML sitemaps.

Hit Counters: Why You Should Never Use Website Hit Counters

We have all seen those little counters on the bottom of older websites and blogs that count the number of “hits” (which is a word that nobody should use anymore) a website gets. Back in the 90′s during the time of GeoCities and other free site platforms these free hit counters were a big deal […]