Business Strategies

small-business-marketing-packages

Why You Should Avoid Small Business Marketing Packages

With 66% of small business owners saying that finding new customers is a top concern, owners and marketing teams need to be strategic with their marketing dollars, and avoid spend them on strategies and marketing packages that don't add value to finding customers for their business. As a small business, we...

small-business-blog

Here’s Why Blogging Is Essential For Small Business Marketing Success

Depending on your experience, blogging may or may not seem like a daunting addition to a small business marketing strategy. This article offers blogging tips for small businesses to get you started and focused on what matters. Recent statistics say companies that blog have 55% more website visits and generate 67%...

facebook cheat sheet

Facebook Cheat Sheet To Get More Likes and Increase Engagement

With most marketing campaigns the devil and success lies in the execution and furthermore the details of the execution. Below you will find the follow up infographic to our “Best Days to Post on Facebook by Industry“, titled “Facebook Wall Post Cheat Sheet to Increase Interaction”. This Facebook Cheat Sheet contains...

how to create personas

How To Create Personas To Understand and Meet User Needs

Personas are used by some of the leading brands around the world to help guide their web design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types of information they need most to support their buying decisions. What...

infographic-design

The Guide To Infographic Design and Marketing Success

Over the last 3 years we’ve been designing infographics for clients, we’ve learned alot about succeeding with infographic design. When done correctly Infographics increase user engagement metrics such as page views and time-on-site, build brand awareness within a targeted audience or customer type, and earn links that can increase website rankings within...

facebook cheat sheet

Best Days To Post On Facebook Segmented By Industry

Ever wonder what the best days to post on Facebook are? Or maybe you’re wondering if your B2B company, B2C company, or industry is different from other industries? The infographic below breaks down the best days and times to post as they relate to industry type. The Facebook graphic also includes...

twitter cheat sheet

Twitter Cheat Sheet To Increase Engagement and Followers

Ever wonder if there was a cheat sheet for Twitter that would help you increase engagement or drive traffic (in parallel to your local SEO or  Enterprise SEO campaign) to your new website design? Things such as how many hashtags you use, how long you should make your tweets, or...

personal-brand-tips

How To Build and Manage Your Personal Brand

Building and managing your personal brand is key to having a long productive business life, and affecting others in a positive way. At its core, building your personal brand is nothing more than marketing the best parts of your core personality and beliefs in an honest and open way. When...

email benchmarks

Email Marketing Benchmarks By Industry: CTR, Bounce Rate, Open Rate

Have you ever wondered how your industry compares to others in regards to email marketing benchmarks? Our clients who are embarking on email marketing campaigns often ask us what they can expect for an average email open rate, CTR, and bounce rate. Our typical response is that those email metrics vary by...

instagram cheat sheet

How To Get More Instagram Followers, Comments and Likes

With more than 60 million photos added each day to Instagram by over 200 million monthly active users, it is getting harder to stand out amongst the crowd of loyal posters, and get more followers. The good news is that engagement is rising quickly. Currently there are 1.6 billion likes per...

guide to tv advertising

The Ultimate Small Business Guide to TV Advertising Basics

According to Cengage Learning, television advertising still rules when advertisers make media purchases. Approximately 40 cents of each dollar spent on advertising derives from TV advertising. Television advertising enables marketers to reach local and national viewing markets. The largest share of TV advertising revenue is generated by businesses or organizations...

linkedin

How To Get More LinkedIn Followers and Connections Without Buying Them

Have you ever wondered how to get a ton of LinkedIn followers and connections without paying for them? LinkedIn company pages are a great thing for brands to have. You can share information and updates without forming two-way connections, as you have to do with your regular LinkedIn profile. Plus, LinkedIn...

simon sinek

10 Simon Sinek Videos That’ll Change Your Business and Life

People ask why we like Simon Sinek so much, maybe because he aligns with our own beliefs about the direction businesses should take, or in his words, "he believes what we believe". Maybe it's because we are an endorser (non-paid) of his business and marketing methodology and thus want to give...

father taught me managing teams

11 Life Lessons My Father Taught Me About Leadership and Managing Teams

This is not going to be the traditional type of post where I write about SEO, Content, Infographics, or Web Design, but instead a look back at what I have learned from my father about managing and leading people. Preface My father grew up in Ridgewood, NJ. His father was a brilliant...

agile method

A Beginners Guide To Understanding The Agile Method

The Agile Method is a particular approach to project management that is utilized in software development. This method assists teams in responding to the unpredictability of constructing software. It uses incremental, iterative work sequences that are commonly known as sprints. Agile Process and Method Overview Below you will find an overview of...

darwin and seo

A Charles Darwin Quote Explains Why Most Big Companies Fail

This post is more of an observation than a data driven SEO article as we usually post on Linchpin SEO, but I think it holds some weight when it comes to SEO in general for big companies. The Quote The post will be centered around the following quote by Charles Darwin, which...