Business Consulting and Strategies

The insights within this category, which have been provided by the Linchpin Consulting Team in Chicago and Charlotte, will discuss topics that relate to business strategies and insights that help drive traffic, sales, and leads for small and mid-size companies. If you’re searching for a business consultant to help you build a digital strategy for your business, you can contact our founder here.

guide to tv advertising

The Ultimate Small Business Guide to TV Advertising Basics

According to Cengage Learning, television advertising still rules when advertisers make media purchases. Approximately 40 cents of each dollar spent on advertising derives from TV advertising. Television advertising enables marketers to reach local and national viewing markets. The largest share...

agile method

A Beginners Guide To Understanding The Agile Method

The Agile Method is a particular approach to project management that is utilized in software development. This method assists teams in responding to the unpredictability of constructing software. It uses incremental, iterative work sequences that are commonly known as sprints. Agile...