Small Business

biz-plan

How-to Guide For Writing a Business Plan

People planning to start their own businesses are taking a huge step and most are unfamiliar with where to start, so we thought we would help out with the initial step, with a guide to writing a business plan. There are many risks and rewards, and comprehensive planning and preparation are the keys to success in the endeavor. If the...

facebook

6 Ways To Get More Facebook Likes Without Buying Them

A full 80 percent of businesses use Facebook in their marketing strategy. This is no surprise since the website has over 1.2 billion monthly users. As some marketers have discovered, though, it can prove very difficult to attract new followers without paying a social media expert or Facebook to get the word out. Fortunately, this doesn't have to be the...

twitter-head

7 Ways To Get More Twitter Followers Without Buying Them

Social media has developed a life of its own in the past few years. No one could have predicted how powerful a tool it would have been in marketing, politics, and in serving as the definitive voice for a generation of people. At the end of the day, social media is a huge popularity contest. The business, the musician, the actor,...

linked-in

How To Get More LinkedIn Followers and Connections Without Buying Them

Have you ever wondered how to get a ton of LinkedIn followers and connections without paying for them? LinkedIn company pages are a great thing for brands to have. You can share information and updates without forming two-way connections, as you have to do with your regular LinkedIn profile. Plus, LinkedIn is purely business-focused. Sure, there’s a huge variety in the...

Best Practices for Adding Product Reviews to Your Website

Whether you own a franchise, or a small business that is servicing a local market, reviews can be a great way to separate yourself from other companies offering the same products or services. Reviews provide insights into what you're doing well, what you can improve on, and provide you a reason to engage (and build a relationship) with people who have...

How to Create a Personal Brand: 19 Tips to Build Your Personal Brand

Building your personal brand is key to having a long productive business life, and affecting others in a positive way. At its core, building your personal brand is nothing more than marketing the best parts of your core personality and beliefs in an honest and open way. When done correctly not only do you excel at building relationships with people...

simon-sinek

10 Simon Sinek @simonsinek‎ Videos That’ll Change Your View of Business & Life

People ask why we like Simon Sinek so much, maybe because he aligns with our own beliefs about the direction businesses should take, or in his words, "he believes what we believe". Maybe it's because we are an endorser (non paid) of his business and marketing methodology and thus want to give him as much support as we can - and...

machine

5 Part Series About How Machine Learning Works

[stag_dropcap font_size="40px" style="squared"]T[/stag_dropcap]here has been alot of talk about Machine learning - most notably for digital marketers and SEOs in regards to recent Google algorithm updates. But have you ever asked yourself "what is machine learning", or wondered how it actually works? BloomReach engineer Srinath Sridhar walks through probability, Bayesian models and machine learning in this 5 part video series. Machine...

eric

Success: How Bad Do You Want It, A Motivational Video by Eric Thomas

Came across this video about motivation that really spoke to me and my mentality - good or bad. There have been days I arrive at Starbucks or a similar coffee shop to get my morning tea at 6am (which is my usual daily routine) and before I knew it, it was 6pm and I had not eaten or looked up...

human

The Human Element: Motivation & Passion Behind My Madness

I was meeting with a potential client recently and we got talking about careers and why people choose the path they do in life (yes very philosophical). John said,” I want to give you this business, but you have to answer one thing for me before I make my decision”. I was thinking, wow this could go in any number of...

dad

11 Lessons My Father Taught Me About Managing & Leading Teams

This is not going to be the traditional type of post where I write about SEO, Content, Infographics, or Web Design, but instead a look back at what I have learned from my father about managing and leading people. Preface My father grew up in Ridgewood, NJ. His father was a brilliant engineer (who held many patents), and his mother was a...

The Agile Method Explained: Beginners Guide & Summary of Benefits

The Agile Method is a particular approach to project management that is utilized in software development. This method assists teams in responding to the unpredictability of constructing software. It uses incremental, iterative work sequences that are commonly known as sprints. Agile Process and Method Overview Below you will find an overview of the agile process (and what has been called "agile project...

smallbiz

The Small Business Guide To Online Digital Marketing

There are many benefits for small businesses that online advertising and marketing have over traditional media such as newspapers, TV, radio and direct mail. These benefits include the ability to track the value of campaigns in real time, the ability to see real data about your ads or website and quickly optimize and change parts that are not successful, or the...

persona-google

Googlebot Persona: The Evolution of Googlebot from Robot to Person

Over the years, as we all know, SEO has evolved. With that evolution of SEO, I think it's also time to think of Googlebot in a new light. The fundamental concern with Googlebot being a robot is it assumes at a core level that if you put the same thing in, you will always get the same thing out; much...

darwin

A Charles Darwin Quote Explains Why Most Big Companies Fail At Digital

This post is more of an observation than a data driven SEO article as we usually post on Linchpin SEO, but I think it holds some weight when it comes to SEO in general for big companies. The post will be centered around the following quote by Charles Darwin (English Naturalist and Author of the theory of evolution by natural selection....

10 Best Resources for Entrepreneurs

We have compiled a list of the 10 best online resources for entrepreneurs. 1. Small business association The small business association remains the best asset for anyone jumping into the field of entrepreneurship. They offer planners, services, tools and local resources. In addition to their content on their website, the entrepreneur can also access a free e-newsletter as well. They offer free...