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One of the most challenging parts of Digital Marketing is accurate data analytics. It’s easy to launch a Campaign without a solid, clear measurement strategy. For example, I could set up a Facebook account, add in a credit card, write garbage copy, throw a stock photo of a family,...

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Any business who is trying to increase high-value traffic or conversions needs to be hyper-focused on their analytics. This includes reporting on metrics such as how traffic is coming to your website, where it’s coming from (referral traffic), and which traffic is converting best. The challenge is that there...