With any of our SEO campaigns we will need access to your Google Analytics and Google Webmaster Tools Account to help us analyze the current state of your website. Some companies have multiple domains in each of these accounts and want to give access to just the one we will be working on. We have […]
So you were sold a shiny new website design with a new architecture built on user data and customer journey information – which is awesome, since Google loves great experiences. But did you come up with a transition plan to minimize the risk of traffic loss?
In our attempt to become even more focused on building website value from data and focusing on psychographics and personas we have published another content anaysis.
We’re all searching for strategies to grow our twitter following and get influential individuals into our community (in fact, we previously outlined some here). But you may be overlooking one stat that can drastically affect how many of your hard-earned community members see your tweets – and thus, how many shares and followers you gain.
Much like doing SEO correctly and thoroughly social media is not a quick hit. Building community (followers or fans), moderating that community, and ensuring that your community stays engaged is a full time job.
With the evolution of SEO and the Googlebot Persona, SEO has become more inclusive of other disciplines and relies on team members across a company or agency to work together to drive quality traffic that deposits the user-type onto the page that best satisfies their intent.
As an SEO I’m sure I look at the world in a slightly different way than most people. I see most things in terms of optimization; whether that is optimizing time, value, or Google rankings. I also am a very visual person, which in some regards is counter productive to analyzing traditional data.
In my opinion one of the biggest mistakes SEO’s make is chasing the Google Algorithm. They focus mostly in part on trying to figure out the next big thing that Google will value, and lose sight of not only the user, but the competitive landscape as well; both of which is what SEO’s should focus […]