Analytics

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How To Block Referral Spam With Google Analytics Filters or htaccess

Any business who is trying to increase high-value traffic or conversions, needs to be hyper focused on their analytics. This includes reporting on metrics such as how traffic is coming to your website, where it's coming from (referral traffic), and which traffic is converting best. The challenge is that there is an analytics enemy that can reek havoc on your data...

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How to Give Access to Google Analytics and Google Webmaster Tools

With any of our SEO campaigns we will need access to your Google Analytics and Google Webmaster Tools Account to help us analyze the current state of your website. Some companies have multiple domains in each of these accounts and want to give access to just the one we will be working on. We have been asked a few times, "How...

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Here’s Why Your Traffic Dropped After Your Website Redesign

So you were sold a shiny new website design with a new architecture built on user data and customer journey information - which is awesome, since Google loves great experiences. But did you come up with a transition plan to minimize the risk of traffic loss? Your site went live a couple days ago, you log into your analytics program to...

Still Against Creating Valuable Content, Then Read This

In our attempt to become even more focused on building website value from data and focusing on psychographics and personas we have published another content anaysis. This case study is our attempt to prove to small businesses, mid-market companies, and large brands that they must adopt a publishing model that is centered around creating high-value content for their users (read more...

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Engagement Peaks: The One Twitter Insight You’re Probably Missing

We’re all searching for strategies to grow our twitter following and get influential individuals into our community (in fact, we previously outlined some here). But you may be overlooking one stat that can drastically affect how many of your hard-earned community members see your tweets – and thus, how many shares and followers you gain. This insight can cause even the...

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Top 6 Twitter Tips For Growing Followers and Increasing Engagement

Much like doing SEO correctly and thoroughly social media is not a quick hit. Building community (followers or fans), moderating that community, and ensuring that your community stays engaged is a full time job. I am, by nature, an observer. I enjoy listening, drawing conclusions, and gaining insights from things that others are doing, as well as inflecting on my own...

Measuring SEO: The 3 Primary KPIs You Should Care About

With the evolution of SEO and the Googlebot Persona, SEO has become more inclusive of other disciplines and relies on team members across a company or agency to work together to drive quality traffic that deposits the user-type onto the page that best satisfies their intent. With the many updates that happen in the organic world of online marketing, traditional mindsets...

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Google’s Content Reading Level: SEO Analysis of Top Colleges & Content Farms

As an SEO I'm sure I look at the world in a slightly different way than most people. I see most things in terms of optimization; whether that is optimizing time, value, or Google rankings. I also am a very visual person, which in some regards is counter productive to analyzing traditional data. Lucky for me Edward Tufte pioneered what today...