Analytics

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How to Give Access to Google Analytics and Webmaster Tools

With any of our SEO campaigns we will need access to your Google Analytics and Google Webmaster Tools Account to help us analyze the current state of your website. Some B2B and B2C companies have multiple domains in each of these accounts and want to give access to just the...

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How To Block Referral Spam With Google Analytics Filters or Htaccess

Any business who is trying to increase high-value traffic or conversions, needs to be hyper focused on their analytics. This includes reporting on metrics such as how traffic is coming to your website, where it's coming from (referral traffic), and which traffic is converting best. The challenge is that there is...

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Here’s Why Your Traffic Dropped After Your Website Redesign

So you were sold a shiny new website design with a new architecture built on user data and customer journey information - which is awesome, since Google loves great experiences. But did you come up with a transition plan to minimize the risk of traffic loss? Your site went live a...

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Why You Should Never Use Website Hit Counters

What Are Hit Counters? We have all seen those little counters on the bottom of older websites and blogs that count the number of “hits” (which is a word that nobody should use anymore) a website gets. Back in the 90′s during the time of GeoCities and other free site platforms...

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Analysis of Google’s Content Reading Level and Its Effect on SEO

As an SEO I'm sure I look at the world in a slightly different way than most people. I see most things in terms of optimization; whether that is optimizing time, value, or Google rankings. I also am a very visual person, which in some regards is counter productive to...