Analytics

Social, Search, and Email App Growth Year Over Year

In 2014, U.S. adults (18+) spent an average of 43 hours and 31 minutes per month connecting with content through an app or mobile web browser—up from 33 hours and 48 minutes per month in 2013. Social, Search, and Email App Growth A Nielsen study shows consumers cite leisure or entertainment and...

How to Give Access to Google Analytics and Google Webmaster Tools

With any of our SEO campaigns we will need access to your Google Analytics and Google Webmaster Tools Account to help us analyze the current state of your website. Some companies have multiple domains in each of these accounts and want to give access to just the one we will...

Here’s Why Your Traffic Dropped After Your Website Redesign

So you were sold a shiny new website design with a new architecture built on user data and customer journey information - which is awesome, since Google loves great experiences. But did you come up with a transition plan to minimize the risk of traffic loss? Your site went live a...

Still Against Creating Valuable Content, Then Read This

In our attempt to become even more focused on building website value from data and focusing on psychographics and personas we have published another content anaysis. This case study is our attempt to prove to small businesses, mid-market companies, and large brands that they must adopt a publishing model that is...

Engagement Peaks: The One Twitter Insight You’re Probably Missing

We’re all searching for strategies to grow our twitter following and get influential individuals into our community (in fact, we previously outlined some here). But you may be overlooking one stat that can drastically affect how many of your hard-earned community members see your tweets – and thus, how many...

Top 6 Twitter Tips For Growing Followers and Increasing Engagement

Much like doing SEO correctly and thoroughly social media is not a quick hit. Building community (followers or fans), moderating that community, and ensuring that your community stays engaged is a full time job. I am, by nature, an observer. I enjoy listening, drawing conclusions, and gaining insights from things that...

Measuring SEO: The 3 Primary KPIs You Should Care About

With the evolution of SEO and the Googlebot Persona, SEO has become more inclusive of other disciplines and relies on team members across a company or agency to work together to drive quality traffic that deposits the user-type onto the page that best satisfies their intent. With the many updates that...