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The Ultimate Small Business Guide to TV Advertising Basics

According to Cengage Learning, television advertising still rules when advertisers make media purchases. Approximately 40 cents of each dollar spent on advertising derives from TV advertising. Television advertising enables marketers...


10 Tips for Designing Effective Marketing Collateral

Marketing collateral drives your business. It should familiarize customers with your products, services and the goals that your company has while simultaneously promoting these things. Tips For Designing Marketing Collateral Effective marketing...


5 Part Series About How Machine Learning Works

[stag_dropcap font_size="40px" style="squared"]T[/stag_dropcap]here has been alot of talk about Machine learning - most notably for digital marketers and SEOs in regards to recent Google algorithm updates. But have you ever...


SEO Basics: The Pyramid of SEO 101 Methodology

In December of 2008 SEOmoz debuted their SEO methodology and search engine optimization basics, with an SEO Pyramid in one of their popular Whiteboard Friday Videos. Since that debuted, there...

Why Submit Your Sitemap To Google

Ever wonder why you should submit your sitemap to Google and the other search engines, or if there is really any value in doing it? We explore those questions and...