Linchpin SEO Blog

Digital Insights That Drive Results.
colors

Color Guide and Cheat Sheet For Designers

Ever wonder how to choose the best colors for designing t-shirts, websites, doing paintings or drawings, or the best color to paint a room in your house? Below you will find a color guide and cheat sheet for designers of all types. This infographic outlines what each color means, and how...

millennial

Millennial Marketing Cheat Sheet

Numbering roughly 77 million, and with close to 10,000 of them turning 21 everyday in America, millennials are poised to reshape the economy; and their unique experiences will change the ways we buy and sell. This power will force companies to examine how they build websites, create content, market within...

study

Small Business Marketing Study

With close to 99% of US businesses being classified as a small business (those with less than 500 employees), standing out among their competition can be challenging. The following data from a 2016 small business study by Leadpages and Infusionsoft shows that Small businesses are falling behind when it comes...

seo-thruths

The 8 Truths About SEO Marketing

With the vast amount SEO tips and tactics found on the web, it can be difficult for small businesses trying to learn how to do DIY SEO to cut through all the clutter and find sound advice. Below you will find a list of SEO marketing truths that are as true...

manufacturing

Industrial and Manufacturing Web Design 101 Basics

The goal of any website is to make it as engaging, useful, friendly and readable as possible - industrial and manufacturing web designs are no different. While some sites seek to educate, others seek to entertain, inform or sell. For industrial and manufacturing websites, the primary purpose is to let...

phtographer-portfolio

Photography Portfolio Website Design Basics

Every entrepreneur needs a website; it functions as your calling card, your resume, and your first-round interview ambassador. If you’re a photographer looking to build a website that works for you, here are nine things that every photography website should have. Contact Page The whole point of your website is to create...

lock

How to Give Access to Google Analytics and Webmaster Tools

With any of our SEO campaigns we will need access to your Google Analytics and Google Webmaster Tools Account to help us analyze the current state of your website. Some B2B and B2C companies have multiple domains in each of these accounts and want to give access to just the...

builder

Excel URL Builder for Google Analytics to Customize Your URLs

One of the most challenging parts of Digital Marketing is accurate data analytics. It’s easy to launch a Campaign without a solid, clear measurement strategy. For example, I could set up a Facebook account, add in a credit card, write garbage copy, throw a stock photo of a family, insert...

directory

Does SEO Friendly Directory Submission Help Rankings

Back in the day when SEO was easier, and Google was not as sophisticated when it came to detecting low quality links from directories, SEO's and webmasters would submit sites to many different directories. They would do mass directory submissions trying and gain traffic from people using these directories and to...

blackhat

8 Black Hat SEO Tactics You Never Want Your SEO Company To Use

So you are evaluating an SEO company for a new project and as you are talking to them about their strategies, you hear some things that make you wonder how ethical they are, if they are doing black hat SEO tactics, and how well they actually know what it takes...

reviews

Best Practices for Adding Product Reviews to Your Website

Whether you own a franchise, B2B company, or a small business that is servicing a local market, reviews can be a great way to separate yourself from other companies offering the same products or services. Reviews provide insights into what you're doing well, what you can improve on, and provide you...

block

How To Block Referral Spam With Google Analytics Filters or Htaccess

Any business who is trying to increase high-value traffic or conversions, needs to be hyper focused on their analytics. This includes reporting on metrics such as how traffic is coming to your website, where it's coming from (referral traffic), and which traffic is converting best. The challenge is that there is...

loss

Here’s Why Your Traffic Dropped After Your Website Redesign

So you were sold a shiny new website design with a new architecture built on user data and customer journey information - which is awesome, since Google loves great experiences. But did you come up with a transition plan to minimize the risk of traffic loss? Your site went live a...

glossary

Web Design 101 Pocket Dictionary For Small Business Owners

As we talk to more and more small business owners when helping them with their website design and development, we find there is terminology that we may use, but may not be common outside of the digital agency world. In the spirit of educating small business owners we have created...

chicago-web-design

Most Innovative Web Design Companies in Chicago

Each week, someone from the Linchpin SEO team travels to a new city around the US to meet with or research some of the best web designers, web design companies, and developers in that city. This week we decided to stay in the Windy City (Chicago), before the weather got...

nashville

Most Innovative Web Design Companies In Nashville

Each week, someone from the Linchpin SEO team travels to a new city around the US to meet with or research some of the best web designers and developers in that city. We select them based on how well they represent themselves online; their company website design and experience, as...

coc

14 Things Every Chamber Of Commerce Web Design Must Have

Association websites range in size, from big city chamber of commerce websites, to local neighborhood associations trying to market the local businesses in the neighborhood and drive growth. But no matter the size, they all must contain the following 14 items to help drive membership, traffic, and provide valuable information to...

raleigh

Most Innovative Web Design Companies in Raleigh Durham

Each week, someone from the Linchpin SEO team travels to a new city around the US to meet with or research some of the best web designers and developers in that city. We select them based on how well they represent themselves online; their company website design and experience, as...

fail

11 Reasons Small Businesses Fail at Content Marketing

Content marketing is powerful and widely adopted strategy that can have many positive effects on building your small business's brand. Benefits include; growing traffic to your website; increasing sales; and earning high quality links to help you get top google rankings. Sadly, many small businesses face challenges when trying to execute...

linkgraph

What is a Natural Backlink Profile or Link Graph?

If you're new to SEO or link building, you may not be familiar with the term Backlink Profile or Link Graph. Google focuses their algorithm on finding and rewarding high-value links, and uncovering and penalizing websites that execute tactics that challenge the basic democracy of the web and impact search...

philly

Most Innovative Web Design Companies In Philadelphia, PA

Each week, someone from the Linchpin SEO team travels to a new city around the US to meet with or research some of the best web designers and developers in that city. We select them based on how well they represent themselves; their company website design and experience, as well...

charlotte

Most Innovative Web Design Companies In Charlotte, NC

Each week, someone from the Linchpin SEO team travels to a new city around the US to meet with or research some of the best web designers and developers in that city. We select them based on how well they represent themselves online; their company website design and experience, as...

lawfirm

Most Law Firm Web Designs Don’t Include These 9 Must Haves

So maybe you're a big law firm in a top tier market and you're thinking about redesigning your website, or maybe you are a new attorney who is opening a practice and needs a website to help drive leads and build your brand. Either way, there are certain aspects that...

content-optimmization

5 Things Nobody Tells You About Optimizing Content For SEO

So you are thinking about creating some new content for your website and have asked a few people about how to optimize the content. I'm sure you have heard about the basics of optimizing content for SEO. But there are many things that most seo or content creation companies just...

bb

The Ultimate Guide to Billboard Advertising for Small Business

Billboard advertising is an art form in America that has been around for over a hundred years, and billboard signs have become a major part of American culture. You can watch commercials on TV, but you are just as likely to remember billboard you see on the side of the...

tv-smb

The Ultimate Small Business Guide to TV Advertising Basics

According to Cengage Learning, television advertising still rules when advertisers make media purchases. Approximately 40 cents of each dollar spent on advertising derives from TV advertising. Television advertising enables marketers to reach local and national viewing markets. The largest share of TV advertising revenues are generated by businesses or organizations...

keyword-guide

Learn Keyword Research With These 7 Pro Keyword Research Guides

With all the talk in the SEO world today about Google+, authorship, in-depth articles, social signals, and many of the fly-by-night  tactics that may or may not be around in 6 months, there is one thing that is the foundation of most digital marketing strategies - keyword research. Whether you are...

rot-analysis

The ROT Analysis Is The Key To Repurposing Old Content

Ever wonder if you should delete old content or just let it live on for eternity? I have heard people say that you should never delete old content, and that's just not true. Part of any good content strategy should be performing a ROT analysis on your content set. This...

direct-mail

The Ultimate Direct Mail Marketing Guide For Small Businesses

When starting a local small business, one of the channels  that can be used to help target local areas around your local business, and jump start your brand awareness campaigns, is direct mail. Using direct mail in parallel to digital channels such as SEO, Email, and Content Creation, as well...

onsite-seo

SEO Basics and Best Practices for On-Page SEO

So you are about to publish a new blog post or page on your website. You are hoping that Google likes your page enough to rank it, and users like your content enough to share it and link to it. Below you will find some SEO basics and on-page SEO...

choose-web-design

How To Choose A Web Design Company

Choosing the best website design company for your small businesses can be difficult. Just going to Google and typing in "web design company" can bring back thousands of options, that at face value, all look the same. You'll probably try to narrow your search (maybe by taking the top 10 listed...

choose-seo

The 7 Questions You Must Ask When Hiring An SEO Company

SEO is one of the most misunderstood, and most widely scammed business strategies. There are businesses all over the globe that will promise businesses the world, and guarantee top rankings, yet have little knowledge of what it actually takes or what SEO actually is. Being in the SEO world for close...

cms

12 Features Your CMS Must Have, Or You’ll Have Issues

There are many articles that outline how to choose the best CMS for your small business, the best CMS for SEO, or guides that compare enterprise, small business, free and paid content management and web design platforms. We see many that compare functionality and development, but miss the boat on...

market-smb

17 Ideas to Market Your Small Business Online

For big businesses, marketing is a breeze. There’s a large advertising budget to dip into, making it easy to get noticed both online and out in the world. However, for small businesses, marketing isn’t so easy. It’s difficult to compete with larger brands and it’s hard to market with just...

micro

What You Should Know About Micro-Content and Micro-moments

Are you a company that is trying to get ahead in a social media world? Are you looking for new ways to advertise your brand and stretch it across multiple platforms? Are you a startup that wants to saturate the market with your message in creative and fun ways that...

doorway

SEO Issues With Doorway Pages and How to Check For Them

We recently had a call with a company who was being told their local franchise websites were "doorway pages". They were told that this could hurt the corporate website in regards to brand (we will talk about brand issues in another article) and SEO value. This got us thinking about...

time

The Truth About Evergreen and Timely Content

I am sure you have heard your content strategy team, or those creating content for you, mention the need for a mix of Evergreen and Timely content. Unless you are a content strategist you might be wonder what evergreen content or timely content actually is, and how it benefits the...

facebook

How To Get More Facebook Likes Without Buying Them

A full 80 percent of businesses use Facebook in their marketing strategy. This is no surprise since the website has over 1.2 billion monthly users. As some marketers have discovered, though, it can prove very difficult to attract new followers without paying a social media expert or Facebook to get...

twitter

How To Get More Twitter Followers Without Buying Them

Social media has developed a life of its own in the past few years. No one could have predicted how powerful a tool it would have been in marketing, politics, and in serving as the definitive voice for a generation of people. At the end of the day, social media is...

wireframe

Wireframe Basics and Why They’re Essential for Website Design

Web designers looking to make beautiful webpages must utilize tools to get cutting-edge results. Wireframes are an excellent tool for web designers to conceptualize a prospective website layout without dedicating excessive amounts of resources to a preliminary design. Many designers have utilized wireframes since the inception of the Internet. However,...

linkedin

How To Get More LinkedIn Followers and Connections Without Buying Them

Have you ever wondered how to get a ton of LinkedIn followers and connections without paying for them? LinkedIn company pages are a great thing for brands to have. You can share information and updates without forming two-way connections, as you have to do with your regular LinkedIn profile. Plus, LinkedIn...

counter

Why You Should Never Use Website Hit Counters

What Are Hit Counters? We have all seen those little counters on the bottom of older websites and blogs that count the number of “hits” (which is a word that nobody should use anymore) a website gets. Back in the 90′s during the time of GeoCities and other free site platforms...

ig

Instagram Cheat Sheet To Get More Followers, Likes, and Comments

With more than 60 million photos added each day to Instagram by over 200 million monthly active users, it is getting harder to stand out amongst the crowd of loyal posters, and get more followers. The good news is that engagement is rising quickly. Currently there are 1.6 billion likes per...

checklist

PPC Checklist for Launching Your Paid Search Campaigns

Have you ever launched a Paid Search Campaign without a PPC checklist and realized you’re text ads were running on the Display Network and you racked up about a 1,000,000 impressions (at a CTR of .08%, which ruined your Search CTR) in a few hours because you forgot a few...

package

Packaging Design Tips For Creating Effective Product Packaging

Designing a quality product at an affordable price is step one for encouraging sales, but designing an effective package is just as important. Below you will find tips and strategies for designing product packaging that drives sales. Tips for Packaging Design It is critical to show your product off, grab attention and...

logo

Logo Design Tips For Creating Effective Logo Designs

A logo is a big part of the marketing that represents a company or brand. The logos of the most recognizable brands are memorable, while also being simple and easy to recognize. Logo Design Tips Creating the perfect logo design that people recognize requires a number of steps. Below you will find...

print

10 Tips for Creating Effective Print Advertising Designs

Whether you are promoting a new startup company, brand or if you are looking to gain new followers for services you have to offer, utilizing print advertising within Newspapers or Magazines is still a way to build brand awareness and help to generate revenue. Print Advertising Design Tips Understanding how to create...

collateral

10 Tips for Designing Effective Marketing Collateral

Marketing collateral drives your business. It should familiarize customers with your products, services and the goals that your company has while simultaneously promoting these things. Tips For Designing Marketing Collateral Effective marketing collateral can meant he difference between a near-sale and a loyal customer for life. Here are 10 tips for creating...

youtube

The Basics of Optimizing Videos for YouTube Search

Many small businesses don't have the resources to host and serve their videos directly from their website, so the alternative is to create a YouTube page that is optimized for search engines, and place your videos there. Once on YouTube, business owners can then embed the video on their website. Below...

billboard-design

Billboard Design Tips For Designing an Effective Billboard Ad

The next time you take a drive, keep an eye peeled for billboards. If you make a point of looking for them, you'll notice that they surround roadways in the majority of urban and suburban areas. You probably see a hundred billboard ads each week but remember only a few...

logo-brand

57+ Brand Logos and The Free Font Used To Make Them

Have you ever wondered what font and typography the big brands, social networks, and pop culture icons use when designing their logos? Below you will find 57+ of the best brand logos, the font used for each of them, and a link to download the free font. Mitsubishi Font Download this font...

google

Why Don’t I Rank In Google and How Google Ranks Websites

We have all been confused with the Google search results, causing ourselves to ask, "why don't I rank in Google?", and inevitably the question, "how does Google rank websites?", will be explored. We as SEO's may not know all the reasons a website ranks within Google, but through testing we...

simon

10 Simon Sinek Videos That’ll Change Your Business & Life

People ask why we like Simon Sinek so much, maybe because he aligns with our own beliefs about the direction businesses should take, or in his words, "he believes what we believe". Maybe it's because we are an endorser (non paid) of his business and marketing methodology and thus want to...

keyword

Keyword Research Guide and the Hunt For Valuable SEO Keywords

One of the values that SEO's (and people who understand how search works) bring to the table, is that ability to find new high-value keyword targets for websites using advanced keyword research and analysis. These keywords are used to define and shape strategies and reach new market segments. As digital strategist...

mobile

25 Mobile Web Design Tips To Increase Conversions & Mobile SEO

It's no secret that mobile usage is steadily increasing, and creating a mobile optimized website is no longer a "nice to have". Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. Ensuring that...

single

Pros and Cons of Single Page vs Multiple Page SEO WordPress Themes

Single page WordPress themes that take a ton of information (usually about a bunch of different topics) and put it on one long scrolling page, is a growing trend that we’ve seen take shape over the last 2-3 years. The shift from multi-page SEO WordPress themes, to predominantly offering single page...

definition

The New Definition of SEO Is User-Focused SEO

What is Search Engine Optimization (SEO)? There has been a range of different definitions of SEO, yet through it's evolution most of them have not changed to keep up with the changing search landscape. So, we thought it was time to redefine SEO with users at the center of the...

checklist

SEO Client Qualification Questionnaire Template

When working to qualify potential SEO or web design clients it's important to ask the right questions. This discovery phase helps ensure you can provide the most value to the client, as well as making sure they are able to support and execute your digital strategies - thus getting the...

reconsideration

How to Write A Google Reconsideration Request

So your site has been de-listed from the search engines or your rankings have drastically dropped. You're losing money, you don’t know why Google would do such a horrible thing to your website. The time has come to submit a reconsideration request to Google to explain your situation. Below you will...

facebook

Which Facebook Ads and Types Perform Best

Have you ever wondered which ad types perform best? Social.com - part of Salesforce, analyzed that question based on CTR, CPC, and CPM and defined benchmarks for each type of ad. Methodology Data for this report was collected from January 1st to March 31st, 2013. Performance was measured from Social .com across more...

facebook

Facebook Ad Performance by Industry

Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI - searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business? Or are you searching...

twitter

Twitter Tweet Cheat Sheet To Increase Engagement

Ever wonder if there was a cheat sheet for Twitter that would help you increase engagement or drive traffic to your new website design? Things such as how many hash tags you use, how long you should make your tweets, or if asking for a retweet actually works? As a follow...

facebook

Facebook Wall Post Cheat Sheet to Increase Egagement

With most marketing campaigns the devil and success lies in the execution and furthermore the details of the execution. Below you will find the follow up infographic to our "Best Days to Post on Facebook by Industry", titled "Facebook Wall Post Cheat Sheet to Increase Interaction". This Facebook Cheat Sheet, based...

facebook

Best Days & Times To Post On Facebook Segmented By Industry

Ever wonder what the best days to post on Facebook are? Or maybe you're wondering if your B2B company, B2C company, or industry is different from other industries? The infographic below breaks down the best days and times to post as they relate to industry type. The Facebook graphic also includes...

googlep

Will Being on Google+ Help My SEO and Rankings?

The question of whether or not being on Google Plus as a business will help your Google rankings or drive more organic traffic to your website is posed almost daily. What is Google+ For those of you who don't know what Google+ (Google Plus, G+) is, let's start with that. Google+ is a...

url

The Real SEO Value of URLs: Keywords, CTR, and Social

I get asked weekly about URLs and the value they have from an SEO standpoint, or if a business should pick an exact match domain over one you will need to establish as a brand. We have all been told that keywords in the URL hold some weight in Google's...

leading

11 Lessons My Father Taught Me About Managing & Leading Teams

This is not going to be the traditional type of post where I write about SEO, Content, Infographics, or Web Design, but instead a look back at what I have learned from my father about managing and leading people. Preface My father grew up in Ridgewood, NJ. His father was a brilliant...

agile

A Beginners Guide To Understanding The Agile Method

The Agile Method is a particular approach to project management that is utilized in software development. This method assists teams in responding to the unpredictability of constructing software. It uses incremental, iterative work sequences that are commonly known as sprints. Agile Process and Method Overview Below you will find an overview of...

ig

Infographic Creation Tips: Design, Data, Distribution Strategy

Over the last 3 years we've been designing infographics for clients, we've learned alot about succeeding with infographics; whether success means driving traffic, links, or building brand and social channels. Like with any piece of content there have been huge successes, from infographics we never could have dreamed would drive the...

persona

How to Build Personas to Understand & Meet User Needs

Personas are used by some of the leading brands around the world to help guide their web design choices and marketing touchpoint strategies. Creating personas will help you understand your website's visitor, how they'll utilize your website, and the types of information they need most to support their buying decisions. The...

googlebot

Googlebot Persona: The Evolution of Google’s SEO Crawler

Over the years, as we all know, SEO has evolved. With that evolution of SEO, I think it's also time to think of Googlebot in a new light. The fundamental concern with Googlebot being a robot is it assumes at a core level that if you put the same thing...

reading

Analysis of Google’s Content Reading Level and Its Effect on SEO

As an SEO I'm sure I look at the world in a slightly different way than most people. I see most things in terms of optimization; whether that is optimizing time, value, or Google rankings. I also am a very visual person, which in some regards is counter productive to...

darwin

A Charles Darwin Quote Explains Why Most Big Companies Fail

This post is more of an observation than a data driven SEO article as we usually post on Linchpin SEO, but I think it holds some weight when it comes to SEO in general for big companies. The post will be centered around the following quote by Charles Darwin (English Naturalist...

micro

Advantages & Disadvantages of Using Microsites for SEO

I was recently asked by a client if they should create a microsite for a product set they were adding. This question really made me think about the value of microsites for SEO and branding purposes and if microsites for seo were good or bad. What is a microsite? People have different...

google

Should You Submit A Sitemap To Google

Ever wonder why you should submit your sitemap to Google and the other search engines, or if there is really any value in doing it? We explore those questions and more in our examination of HTML and XML sitemaps. What is a submitted or off-site Sitemap A Sitemap is a list of...

rules

Rules to Follow To Create SEO and User Friendly URLs

So your creating a new site, or thinking about rewriting your URLs to help your users and the search engines understand your website and its pages more accurately. URLs are important when it comes to indexation, marketing, click through, and when other sites link to your website. They should be optimized...