Infographic: Facebook Ad Performance by Industry

Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business? Or are you searching for an answer to the ultimate question – are Facebook ads worth it compared to other paid channels?

The graphic below is based on data from’s study of 1 million ad units and over 114 billion impressions from January 1st to March 31st, 2013. The report analyzed the top 25 countries globally and top five countries per region (Americas, EMEA and APAC) based on impressions. All rates were converted to U.S. dollars using the average daily conversion rates during the reporting period.

You can use this data in many different ways – one of which is determining ROI of your Facebook Campaign to determine if social media is worth the ROI for your business.

Facebook Ad Performance By Industry


2 thoughts on “Infographic: Facebook Ad Performance by Industry”

  1. wow!!!
    very nice infographics you have shared.. from this we can easily see how much Facebook is popular for the placing the Ads and for social media..
    keep sharing..

  2. Hi,

    Great info-graphic. I was wondering if this is an average of an overall average number of all ad products? Is it average of Homepage Ad (premium) or All Facebook ad (marketplace) performance?

    Would really like to know. Thanks!

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