I think at some point every SEO hears this from a client, “I know someone at Google so I will just ask them what’s wrong with my site” or “we spend so much in paid search (Adwords) that we have an “in” at Google who can give us SEO advice”.
This is one of the biggest misconceptions that businesses or business owners have.
Part of me wants to laugh when I hear businesses, marketing people, or agencies say that they have an “in” with Google and they get insider tips about SEO, yet the other part of me gets frustrated because it shows just how much is misunderstood about SEO, Google and their products.
Two Things To Remember
- Your Adwords rep has little-to-no knowledge of SEO beyond best practices
- No matter how much you spend in Adwords you don’t have someone at Google who can “fix” your site
Ok if you still don’t believe us, let’s do some basic common sense thinking. Do you really think that a multi-billion dollar company whose bread and butter is their search algorithm would give Adwords reps inside information about how it works…Really?
Ok still think there is some “insider information” leaking to your Adwords rep and that he/she can help you fix the SEO on your site, below is the response to a very large brand who spends tons in PPC.
Below is what those people will get back from their “contact” at Google
I was trying to get you as much help as I could, but unfortunately our engine team can’t offer up any information outside of what currently is on webmaster tools due to Google’s honesty policy. In short, in order to ensure our organic and paid listings are completely separate, we won’t get any additional details out on SEO to paying customers that isn’t available to our non-paying customers.
That being said, the only info I can send along is housed in the below links: The “Fix Your Issues Now” does have a link where you can request support from the team that might be able to help you in this situation.
Google Webmaster Help Center, Blog, Videos & Tools
Google SEO Guide, Best Practices & Submit Your Content Form
Fix Your Issue Now, Webmaster Help Forum and Contact Us Form (experimental)
Additional resources are available at Google’s Webmaster Central Site
So sorry I couldn’t help more!
“Contact at Google”
Still don’t believe us?
Here is Matt Cutts lead spam engineer at Google talking about the exact topic in a video he recently did.
So next time you hear someone claim they have a direct line to the Google engineers or that their Adwords person can give them SEO advice, remember nobody has an “in” with Google no matter how much you spend or who you know. But in the rare case you still believe they do, please give me a call, I have a bridge to sell you.