Training Workshops and Classes

Need help training your digital marketing teams?

Do you want to learn high-impact digital strategies to help sharpen your skill set; do you want to empower your internal teams to be better holistic marketers; or do you need help getting buy-in from your management team?

We’ve done training workshops, speaking engagements, and consulting to help traditional media outlets learn specific digital strategies such as SEO, PPC, and Content Strategies, as well as teaching traditional advertising and digital agencies how to integrate best practices within their design, technology, social, and content teams.

Training Courses and Workshops

Our training team of professional consultants believes understanding high-value strategies, as well as what to avoid, is key to integration and long term success. The course and workshop topics below are just a few of the training modules we offer to help you learn SEO, PPC, Content Strategy, and digital marketing integration throughout your processes and teams.

If there are specific topics or strategies you’d like to learn more about, please let us know and we’ll create custom training materials for your company about that topic.

technical SEO training

Technical SEO

This SEO workshop will cover the topics below.

  • Performing a website audit
  • Uncovering technical issues
  • Schema mark-up
  • Technical best practices
  • Social meta data integration


content strategy training

Content Strategy

This content strategy workshop will cover the topics below.

  • Performing a content audit
  • On-page SEO
  • Building content strategies
  • Competitive analysis
  • Building editorial calendars


paid search training

Paid Search Training

This paid search (PPC) workshop will cover the topics below

  • Campaign Setup
  • Campaign Tracking
  • Campaign Optimization
  • Building High-Value Strategies
  • Paid Search Integration

What People are saying

derekBill’s deep understanding of SEO best practices and their relationship to content strategy ensured we had sound recommendations for clients as well as internal case studies to promote both practices within the company.Bill was always available to discuss new trends and educate others, as well as lead his own team with clear direction and a willingness to let them own their work.

I relied heavily on Bill to ensure our remote teams stayed in sync and had open communication. His input was invaluable to our project success. Derek Phillips, Content Strategy Discipline Lead, ISITE Design

annaliseBill has a great eye for detail and he always thinks through how his strategy will not only impact his practice area, but the other aspects of the business, as well. He brings a wealth of experience and expertise not only in organic search, but also social media and other areas of digital marketing.

He is viewed as a leader amongst his peers and other industry professionals often seek out his opinion on more advanced SEO topics or concerns.

Annalise Kaylor, Marketing Director, Sixthman

Schedule a Workshop Today

(773) 791-3197