Publishers such as Newspapers and Magazines
SEO and Website Design
We are always interested in how the SEO for publishers is done – is it done well, or has the company missed out on driving incremental traffic and ad revenue from search.
With the large number of blogs publishing content that competes with national and local newspapers and magazines, it is vital that these large publishers do SEO to help their content sets compete in the search results.
With large online publications such as national magazines like National Geographic, People, Time, and Sports Illustrated; and newspapers like The Wall Street Journal, The New York Times, and USA Today, trying to enter the digital age and get the most visibility to gain readership for their content, there are consistent challenges these newspapers and magazines have with SEO, web design, social media, and content strategy.
These challenges include
Below you will find some of the challenges that sites with large content sets that include lots of articles, images, videos, and other assets, have with online marketing strategies such as SEO, social, and overall content strategy and hierarchy.
- Lack of SEO Publishing Processes
- Lack of Internal SEO Frameworks
- Internal SEO Training
- Timeliness Of Content
- Content Scraping
- Pay walls
- Video and Image Assets are Under Optimized
- Site Architecture That Allows For Optimal Crawling
- Limitations with Content Management Systems and their Impact on Basic SEO
- Marketing Budgets Skew Towards Traditional Advertising
- Advertising Model Effectiveness
Marketing Services For Publishers
Are you searching for a company that does SEO, Content Strategy, and Social Media for magazines, newspapers and other online publishers? Below you will find some of the digital services we can provide to help drive more traffic, increase readership, and drive advertising revenue.
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