Content Strategy Services

Analysis. Strategy. Creation. Measurement.

Content Marketing Services

Are you searching for a content marketing company who offers content writing services, or maybe a content strategy consultant to help you perform a content analysis, and build and implement a content strategy.  Or, if you need high-value content created such as articles or infographics that will increase traffic to your website, earn links for SEO, and help users buy your products or services, we can help.

Common Content Challenges Our Clients Face

  • My website content is not earning links or getting shared on social media.
  • I need help defining and executing a content strategy to drive traffic and website growth.
  • I don’t have time to create in-depth content or the design ability to create awesome infographics.
  • I don’t know why my content is not performing with users and search engines.
  • My current content provider is charging me alot of money for content creation and is outputting generic/low-value 500 word articles.
  • My current content provider doesn’t understand how to SEO the content they are creating.
  • I am creating more content but my traffic and sales are not increasing.
  • I need help organizing and consolidating the content hierarchy of my website to align with user journeys.

Website Content Done Correctly

We know that for brands to compete they must adopt a ‘brand as publisher’ approach to engaging consumers. Simply put, your business can’t be a thought leader if you don’t put your thoughts in writing and get that content in front of audiences that matter.

Content Analysis and Audits

If your content is not performing – whether in search engines or with users – and your searching for a company to execute a content analysis to audit your content value, we can help.

Our content audits will analyze the key value metrics of your current content sets. This analysis will help you gain insights into current content performance, how content can be better optimized for users and search engines, how your website’s content stacks up against the competition, and where there might be gaps in content sets.

Content Strategy

Our content strategy team of analysts believes that the creation of content must start with understanding how your current content is performing, and where there are gaps in both topic targets and user value. This is accomplished by performing a content audit. Once this is understood, the strategy for addressing these issues can be created.

Our content strategy includes; creating a consistent and valuable presence across key social media networks; defining a consistent publishing schedule; a strategy to define users and provide a reason for them to return to your website; how to utilize search engines to acquire users; and finally a measurement strategy to gain insights and provide directional change.

Content Creation Service

With 61% of consumers being more likely to think more highly of, and buy from a company that delivers custom content, creating content that matters is no longer an option.  Our content creation company doesn’t simply produce more content, but rather provides more value with the content we produce.

Great content earns links and social shares, resulting in better rankings and more website traffic. Working together, we will; determine the key messages and topics for your content creation campaign; develop a content (editorial) calendar to effectively publish the new content; and create the content that will work best to accomplish your goals.

What People Are Saying

derekBill’s deep understanding of SEO best practices and their relationship to content strategy ensured we had sound recommendations for clients as well as internal case studies to promote both practices within the company.

Bill was always available to discuss new trends and educate others, as well as lead his own team with clear direction and a willingness to let them own their work.

I relied heavily on Bill to ensure our remote teams stayed in sync and had open communication. His input was invaluable to our project success.

Derek Phillips, Content Strategy Discipline Lead, ISITE Design

djI worked with Bill for several years and was always impressed with his technical know-how combined with his easy-going style. He is smart and very, very hard working.

Bill is driven and knows what he wants to do. He cares about his work and holds himself to a very high standard. I saw Bill hold his own many times and he always approached clients and projects with a can-do attitude.

DJ Francis, Director of Strategy, Kapost

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