Content Not Performing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, contextual, and consistent content to attract and retain a defined audience. When this is done properly, it results in driving profitable customer action.
Our content strategy and content marketing team in Chicago believes that high-value content fuels SEO and social media campaigns, and for brands to compete they must adopt a ‘brand as publisher’ approach to engaging consumers with high-value original content.
Simply put, you can’t be a thought leader if you don’t put your thoughts in writing and get that content in front of audiences that matter. Not to mention content creation ranks as the single most effective SEO technique.