What is a content strategy? – Content strategy plans for the creation, publication, amplification, measurement, and governance of valuable and useful content – both on your website and off.
Are you searching for a content strategy consultant to help you perform a content analysis, build and implement a content strategy, or define an information architecture for your new website? Or, maybe your searching for a content strategist who knows how to create high-value content; such as articles or infographics, that will increase traffic to your website, earn links for SEO, or increase sales and leads.
We know that for brands to compete they must adopt a ‘brand as publisher’ approach to engaging consumers. Simply put, your business can’t be a thought leader if you don’t put your thoughts in writing and get that content in front of audiences that matter.
Our content strategy includes 7 phases the help analyze, define, and provide ongoing guidelines for publishing and marketing content that earns traffic, builds brand value, and helps users.
Our content strategy campaigns start with understanding the current state of your content sets. This audit will start with answering the question, “What content sets does your website currently have?”.
Then, based on qualitative and quantitative data we answer the question, “How are your current content sets performing?”.
We will then dive into your content sets to better understand where there are gaps in topics and communication. We will be working to find the answers tot he following questions. What kind of content do we need to create (topics, types, sources, etc.), where are their gaps in current content sets, and what messages does content need to communicate to our audience?
Not all content is created equal or has the same goal. Our IAs (Information Architects) will work with you to better understand where each piece fits in the overall business plan. We will strive to understand how the content is prioritized, organized (content architecture), optimized (for search engines), formatted, and displayed.
We will work closely with your teams to uncover and define processes, tools, and resources that will be required for content initiatives to launch successfully and maintain ongoing value to users.
We will work with our team to find the most efficient path and plan for executing your content strategy. Defining variables such as how key decisions about content and content strategy are made. How changes are initiated and communicated to key team members.
We will work with your teams to define the channels that will be used to amplify your content sets to key users, with the goal of driving traffic and building brand value signals.
We will work with your analytics team to determine how best to measure the impact of changes and content optimizations. Will the success be determined by bottom line or vanity metrics?
Bill’s deep understanding of SEO best practices and their relationship to content strategy ensured we had sound recommendations for clients as well as internal case studies to promote both practices within the company.
Bill was always available to discuss new trends and educate others, as well as lead his own team with clear direction and a willingness to let them own their work.
I relied heavily on Bill to ensure our remote teams stayed in sync and had open communication. His input was invaluable to our project success.
Derek Phillips, Content Strategy Discipline Lead, ISITE Design
I worked with Bill for several years and was always impressed with his technical know-how combined with his easy-going style. He is smart and very, very hard working.
Bill is driven and knows what he wants to do. He cares about his work and holds himself to a very high standard. I saw Bill hold his own many times and he always approached clients and projects with a can-do attitude.
DJ Francis, Director of Strategy, Kapost