Content Audits and Strategies
Why We Do What We Do:
Want To Know Why Your Content Isn’t Performing?
We believe high-value content fuels SEO and social media campaigns, and for brands to compete they must adopt a ‘brand as publisher’ approach to engaging consumers.
Simply put, you can’t be a thought leader if you don’t put your thoughts in writing and get that content in front of audiences that matter.
What We Do:
Our content audits will analyze the key value metrics of your current content sets. This analysis will help you gain insights into current content performance, how content can be better optimized for users and search engines, how your website’s content stacks up against the competition, and where there might be gaps in content sets.
Our content strategy includes; creating a consistent and valuable presence across key social media networks; defining a consistent publishing schedule; a strategy to define users and provide a reason for them to return to your website; how to utilize search engines to acquire users; and finally a measurement strategy to gain insights and provide directional change.
Why It Matters:
Having a well documented content strategy that is executed on will attract and retain a defined audience and drives profitable customer action. Not to mention content creation ranks as the single most effective SEO technique.