So you are thinking about having a new website created for your small or mid-market business, and don’t know where to start. You go to Google and search for “web design company” or maybe “web design company for [your industry]” and find there are thousands of companies and individual freelancers that say they do website design. So where do you start, and how do you choose the best web design company for your small business? Believe it or not, not all web design companies or freelancers offer the same services or output the same website quality.
If you’ve ever wondered what the difference between the types web design agencies and freelancers are, below is a chart to address that question. The comparison chart includes information that we have gathered over the years, such as what skill-sets each type of company or freelancer usually has, what is usually included in the project scope, how long it takes to complete a website project, the average cost for a website, etc..
We also added a final column to show how we do website design, based on our belief in what every website design project should include.
Choosing the best website design company for your business can make your project run smoothly, output a site that represents your business well, one that your customers love and Google will rank highly, and provides the most value for your strategic marketing dollar.
The majority of website design companies and firms can be categorized into the following groups below. They range from small boutique agencies who focus on a specific industry; to large digital agencies who have large teams and charge tens-of-thousands of dollars to create a website.
|Online Website Builders||Cheap .com Firms||Boutique Agency||Mid-Size Design Agency||Big Agency||Web Development Firm||Freelance Designer||Freelance Developer||Linchpin SEO|
|Development||Basic Template Coding||Yes||Yes||Yes||Yes||Yes||Maybe||Yes||Yes|
|SEO Included and a Priority||No||No||No||Maybe||Maybe||No||No||No||Yes|
|Transition and Relaunch Plan||No||No||No||No||Maybe||No||No||No||Yes|
|Google Analytics and Webmaster Tools Setup||No||Maybe||Yes||Yes||Yes||Yes||No||No||Yes|
|Website Management Offered||No||Yes||Yes||Yes||Yes||Yes||Design||Development||Yes|
|Team Member’s Skillset|
|Design||Depends On Your Skills||Yes||Yes||Yes||Yes||No||Yes||No||Yes|
|Development||Depends On Your Skills||Yes||Yes||Yes||Yes||Yes||Maybe||Yes||Yes|
|Information Architecture||Depends On Your Skills||No||Maybe||Yes||Yes||No||No||No||Yes|
|Content Strategy||Depends On Your Skills||No||Maybe||Maybe||Yes||No||No||No||Yes|
|SEO||Depends On Your Skills||No||Maybe||Maybe||Maybe||No||No||No||Yes|
|Website Relaunch Planning||Depends On Your Skills||No||Maybe||Maybe||Maybe||No||No||No||Yes|
|Content Creation||Depends On Your Skills||No||Maybe||Maybe||Yes||No||No||No||Yes|
|Project Pricing Type Offered||NA||Project/Monthly Subscription||Hourly||Hourly/Project||Hourly||Hourly/Project||Hourly||Hourly||Project Based|
|Completion Time (Months)||Depends On Your Skills||1-2||3-6||3-6||4-6||1-3||1-3||1-3||1-2|
|Understand Holistic Digital Marketing?||Depends On Your Skills||No||Maybe||Maybe||Yes||No||No||No||Yes|
|Will They Need To Outsource?||You’ll Probably Need To||Yes||Maybe||Maybe||No||Yes||Yes||Yes||No - We Never Do|
|Average Website Price?||What’s Your Time Worth?||$99 - $299||$10,000+||$25,000+||$100,000+||$15,000||$3,000+||5,000+||$6,000+|
|Holistic Website Quality?||Depends On Your Skills||Poor||Poor - Good||Good||Great||Average||Poor - Average||Poor - Average||Good-Great|