The Linchpin Blog

Digital Insights That Drive Results
identify-best-keywords

Better Ways To Find The Best Google Keywords For SEO

There are many keyword research guides that outline the best way to determine keywords for your website or choose keywords for a SEO campaign. Many of these guides tell you to use both free and paid keyword tools, whose primary output is search volume – aka they find popular keywords....

improve-website

14 Ways to Improve or Fix Your Website In Less Than A Day

Anyone who owns a business or designs and manages a website knows that your job is never done. Because there are always new strategies that can be put in place to improve your website’s usability, visual appeal, traffic generation, or conversions, your website needs to be treated like a...

website-wireframes

Reasons To Use Wireframes As A Tool In Your Design Process

Web designers looking to make beautiful webpages must utilize tools to get cutting-edge results. Wireframes are an excellent tool for web designers to conceptualize a prospective website layout without dedicating excessive amounts of resources to a preliminary design. Many designers have utilized wireframes since the inception of the Internet....

Huge List Of WordPress and Web Design Terms For New Designers

Web design is full of terminology specific to marketing, graphics, and computer programming, and so learning the lingo can be difficult. If you’re new to the website design world or just new to using WordPress as your CMS, below you will find a list of terms and definitions for...

poorly-designed-website

10 Ailments of Poorly Designed Websites and Bad Experiences

We’ve all clicked on a link in Google and come to a website that was either outdated, slow to load, or was poorly designed. How did it make you feel? Probably frustrated, like the business was not trustworthy, or worst case [for the business] you went back to the...

small-business-digital-marketing

The Ultimate Small Business Guide To Online Marketing

There are many benefits for small businesses that online advertising and marketing have over traditional media such as newspapers, TV, radio and direct mail. These benefits include the ability to track the value of campaigns in real time, the ability to see real data about your ads or website...

seo-keyword-research-strategy

7 Keyword Research Data Points More Valuable Than Search Volume

Keyword research can make or break your SEO campaign. Choosing the wrong keywords can cause a drop in quality website traffic and/or cause user frustration; but choose the correct keywords and users are happy, quality traffic increases, and leads and sales grow. Much like other SEO strategies, keyword research...

web-design-old-vs-new

Small Business Website Design – Good Enough vs. Great

We’ve come to realize over the years that small businesses want great websites, but don’t always get them. After speaking with hundreds of small businesses, we’ve narrowed this down to few core reasons. They don’t understand what “great” means We have outlined what it means to be great vs....

seo-measurement-strategies

10 SEO Metrics To Start Tracking In Your Analytics Scorecard Immediately

We work with a variety of companies to help them increase rankings, traffic and conversions; as well as partnering with digital agencies to help them provide best-in-class SEO services to their clients. One of the initial questions we ask, is how are you measuring SEO success and what data...

month

6 Monthly Tasks to Manage SEO Performance

If you’re going to take the DIY SEO route or just want to monitor how your SEO company is doing, there are tasks that should be completed each month to ensure your website stays optimized and traffic continues to increase. As a follow up to our do-it-yourself seo article we have put together...

international

Considerations for eCommerce Outside of the U.S.

Thinking of Taking Your eCommerce Business International? With broader internet availability, buyers, including those that patronize your website, will have better access to businesses all over the world. One of the most exciting ways an eCommerce company can expand a business is to establish itself in the international marketplace....

do-it-yourself-seo

Keys To Do-It-Yourself SEO And Why Your Strategies Aren’t Working

As much as we feel that every company needs a great SEO consultant to help guide their search engine optimization strategy, we have also become realists, knowing not all companies have the passion/belief in the strategy – as we do. With that said, some try to do SEO themselves...

The Mobile SEO Trends For 2017 and Beyond

It’s hard to believe, but the end of 2016 is already here. If there was one thing that became painfully clear for some SEOs, it was that mobile optimization is no longer optional. With mobile usage now representing 65 percent of digital media time, Google has been making changes...

The Science Behind Choosing Blog & Website Images

There’s a ton of data showing that using images in blog posts, on your website, and on social media can increase engagement. But why? Is there scientific proof behind these claims? The answer is yes. Have you ever wondered how to choose the best images for your blog or...

small-business-marketing-packages

Why You Should Avoid Small Business Marketing Packages

With 66% of small business owners saying that finding new customers is a top concern, owners and marketing teams need to be strategic with their marketing dollars, and avoid spend them on strategies and small business marketing packages that don’t add value to acquiring customers. As a small business,...

corporate-website-design

Web Design For Corporate Websites To Build A Solid Brand

Every company is unique and needs a distinctive website design exemplifying the company’s values. It’s not enough for a company to just have a web presence, but corporations should be looking for high performing websites. Web design for corporate websites should communicate a company’s goals in an attractive and...

franchise-web-design

Web Design Essentials For Franchises To Increase Sales

When a small business experiences growth the owner has the option to open more locations, or to franchise the business and allow others to gain some ownership of additional sites. In general, franchises look at two different avenues to grow their business. Growth by sales and growth by recruiting...

manufacturing-web-design-best-practices

Web Design Essentials For Creating Great Industrial Company Websites

Industrial companies are not thought of as digitally savvy marketing companies. This is because industrial companies have traditionally hunted for new business via referrals, trade shows, and trade publications. Let’s face it, most of these companies have their marketing and sales teams stuck in the 80’s and don’t know...

millennials-website-design

A Millennial’s Tips For Designing Websites For The Millennial Generation

Millennials are also consumers, with their purchasing power exceeding $200 billion dollars by next year. Naturally, this leads many companies to wonder how they can attract more millennials and cash in on their cash. Millennials, unlike Baby Boomers and Gen Xers, have a unique set of needs and wants...

startup-marketing

Essential SEO Strategies For Startups To Position A New Brand

SEO for startups and even brands is often viewed as behind-the-scenes manipulations and trickery by many companies who don’t understand what SEO actually is. SEO involves a series of ongoing core strategies and actions you’ll need to implement to make your website rank better, and position your brand in front of your...

golf-course-photography

Tips For Golf Course Photography and Videos To Market Your Golf Course

For golf aficionados, there’s nothing more exciting than golfers playing. The sight of the golf course arouses the thrill and anticipation. This, coupled with digital photography, drone fly overs, and golf course videography can deliver some wonderful photographic opportunities that can be used on your golf course’s website and...

small-business-blog

Here’s Why Blogging Is Essential For Small Business Marketing Success

Depending on your experience, blogging may or may not seem like a daunting addition to a small business marketing strategy. This article offers blogging tips for small businesses to get you started and focused on what matters. Recent statistics say companies that blog have 55% more website visits and...

small-business-website-design

Here’s Why Every Small Business Needs A Great Website Design

Every wonder why small business website design and websites for startups seem to be behind the times?As the Internet landscape evolves, good website design has become a key factor to all businesses from startups and small businesses, to brands and large websites. Large businesses boast iconic images and initially...

facebook cheat sheet

Facebook Cheat Sheet To Get More Likes and Increase Engagement

With most marketing campaigns the devil and success lies in the execution and furthermore the details of the execution. Below you will find the follow up infographic to our “Best Days to Post on Facebook by Industry“, titled “Facebook Wall Post Cheat Sheet to Increase Interaction”. This Facebook Cheat...

manufacturing-web-design-best-practices

Manufacturing Website Design Essentials To Increase Brand Awareness

Website design for manufacturing and industrial companies has traditionally been an afterthought. The companies we have spoken with assume that just because they’re not selling directly to consumers (what most consider B2C), their website didn’t matter. Every business has a consumer, whether products are sold directly, or through a distributor....

golf-course-web-design-essentials

Golf Course Web Design Essentials That Increase Bookings and Sales

If your wondering how to increase tee time bookings, sell more more pro shop products and branded merchandise, increase events and corporate outings at your golf course or country club, this article is for you. If you have worked with us, you know we are avid golfers. We are...

how to create personas

How To Create Personas To Understand and Meet User Needs

Personas are used by some of the leading brands around the world to help guide their web design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types of information they need most to support their buying...

infographic-design

The Guide To Infographic Design and Marketing Success

Over the last 3 years we’ve been designing infographics for clients, we’ve learned alot about succeeding with infographic design. When done correctly Infographics increase user engagement metrics such as page views and time-on-site, build brand awareness within a targeted audience or customer type, and earn links that can increase website rankings...

seo friendly web design

Tips and Basics Of Designing An SEO Friendly Website That Ranks Well

SEO Web Design is a way of designing and developing websites to make them search engine friendly. Making a website SEO friendly means the search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. Once indexed, they can then...

traffic recovery strategy

Do This To Help With SEO Traffic Recovery After A Failed Relaunch

There are many strategies that go into creating a new website and launching it properly. But many times website owners, web design companies, or digital marketing agencies don’t understand how to relaunch a website properly.  They don’t know they need to have an SEO transition plan and strategy in...

Managing A Successful Website Redesign And SEO Website Relaunch

Redesigning and relaunching a high ranking website is not an easy task. There are many ranking factors to manage, and missing just one of them can impact SEO and rankings. We explored a few of the tactical and site-specific reasons why your traffic dropped after your website relaunch, so we wanted to look...

facebook cheat sheet

Best Days To Post On Facebook Segmented By Industry

Ever wonder what the best days to post on Facebook are? Or maybe you’re wondering if your B2B company, B2C company, or industry is different from other industries? The infographic below breaks down the best days and times to post as they relate to industry type. The Facebook graphic...

web

The On-page SEO Factors With The Most Impact on Rankings

When we explore SEO at a macro level, there are two parts every SEO campaign should include to give it the best chance of increasing rankings, traffic, and conversions. These two parts are on-site or on-page SEO, and offsite SEO. In this post, we are going to explain the basics...

htaccess 301 redirects

Common Htaccess 301 Redirect Rules

There are common Httacess 301 redirect rules that I find myself searching for each time I build a website for a client or help with a website relaunch transition plan. So I thought I would create a resource that I found helpful where I could gather all the common...

twitter cheat sheet

Twitter Cheat Sheet To Increase Engagement and Followers

Ever wonder if there was a cheat sheet for Twitter that would help you increase engagement or drive traffic (in parallel to your local SEO or  Enterprise SEO campaign) to your new website design? Things such as how many hashtags you use, how long you should make your tweets,...

personal-brand-tips

How To Build and Manage Your Personal Brand

Building and managing your personal brand is key to having a long productive business life, and affecting others in a positive way. At its core, building your personal brand is nothing more than marketing the best parts of your core personality and beliefs in an honest and open way....

choosing-a-cms

A Checklist For Choosing The Best CMS For Your Website Design

A content management system (CMS) is a system used to manage the content of a Web site. Typically, a CMS has two parts: a content management system and a content delivery system. There are many articles that outline how to choose the best CMS for your small business, the...

internal links

SEO Internal Link Best Practices and SEO Ranking Impact

When working with both large brands and local small businesses we often get asked, “What are the SEO best practices for internal linking?” or “Do internal links boost SEO rankings?”. Simply put, yes they can boost rankings, but there are caveats. Below you will find SEO best practices for internal...

adwords and seo

Does Buying Google Adwords Help SEO Rankings?

There has always been controversy and miscommunication around the topic of Adwords and its impact on SEO rankings. At least once a month we have a call with a client who says ” I heard that you can pay Google and they will increase your rankings.” or “We use...

email benchmarks

Email Marketing Benchmarks By Industry: CTR, Bounce Rate, Open Rate

Have you ever wondered how your industry compares to others in regards to email marketing benchmarks? Our clients who are embarking on email marketing campaigns often ask us what they can expect for an average email open rate, CTR, and bounce rate. Our typical response is that those email metrics vary...

social and seo

Does Social Media Affect SEO Rankings?

With the rise of social media and its integration across teams and strategic approaches, both in big business and within agencies, the question often arises, “Does social media affect SEO rankings?“. This question is sometimes over-generalized by data that shows a correlation between popular social media content and high...

click through rate and seo

Does CTR and User Metrics Impact SEO Rankings?

Nobody knows the extent of SEO ranking factors that Google uses to rank a website well in their search results. As Google puts more emphasis on a website’s experience, user metrics are becoming a hot topic in the SEO world. Becuase of this we often get asked the question,...

seo failed

Reasons Why Your SEO Isn’t Working or Failed

So you’re trying DIY SEO, or maybe you hired an SEO company or consultant to do SEO for your business. It’s been three months and your traffic, leads and sales have not increased. You start to wonder why your SEO isn’t working, maybe SEO doesn’t work for your business,...

blog seo best practices

SEO Best Practices for Blog Posts and Articles

Have you ever wondered how Google ranks blog posts, or if there is an SEO blog post checklist and best practice guide to help you create great content your users would engage with and Google would rank on their fist page? It’s no secret that creating great content for...

click through rate and seo

Google SEO Tagging Best Practices and Tips

Google’s SEO tagging best practices, and the website tags they value have changed dramatically over the last decade. When I first started doing search engine optimization almost ten years ago, there were a ton of SEO Tags that were added to a website to help it’s content to become more...

instagram cheat sheet

How To Get More Instagram Followers, Comments and Likes

With more than 60 million photos added each day to Instagram by over 200 million monthly active users, it is getting harder to stand out amongst the crowd of loyal posters, and get more followers. The good news is that engagement is rising quickly. Currently there are 1.6 billion...

mobile-web-design-insights

Mobile Web Design Tips To Increase Conversions and Mobile SEO

It’s no secret that mobile usage is steadily increasing, and creating a mobile optimized website is no longer a “nice to have”. Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence...

google seo secrets

Google SEO Secrets For Ranking Quickly And Increasing Traffic

I often get asked if there are SEO secrets to doing good or great SEO and ranking quickly. Many people view SEO as voodoo or magic, but in reality, most SEO strategies boil down to 4 basic elements for increasing Google traffic; user experience, crawl ability, being contextually relevant,...

small business seo mistakes

Biggest SEO Mistakes Small Businesses Make

Knowing where to focus your time and energy and avoid SEO mistakes when it comes to executing local SEO strategies and advanced tactics that will have value and drive rankings, traffic, and conversions is key to building a long-term strategy to grow your online business. Below you will find...

color-guide-web-designers

The Complete Color Guide For Website Designers

Ever wonder how to choose the best colors for designing t-shirts, websites, doing paintings or drawings, or the best color to paint a room in your house? Below you will find a color guide and cheat sheet for designers of all types. This infographic outlines what each color means,...

information architecture

Information Architecture Basics For Website Organization

Have you ever visited a website and became frustrated because you couldn’t find the information or product you needed? Did you try and use the primary navigation and find that it was not intuitive, or the product you were looking for was not in the category or place you...

website cost

How Much Does A Great Website Cost To Create?

So you’re a business owner who needs a website designed and created and you’re wondering how much it costs to create a great website. You might even wonder what your options are for building a high-quality mid-market B2B, B2C, eCommerce, or Small Business website that your users will love,...

submit sitemap

How to Give Access to Google Analytics and Google Search Console

With any of our SEO campaigns, we will need access to your Google Analytics and Google Search Console Account , formerly Google Webmaster Tools, to help us analyze the current state of your website. Some B2B and B2C companies have multiple domains in each of these accounts and want...

excel URL builder

Excel URL Builder for Google Analytics to Customize Your URLs

One of the most challenging parts of Digital Marketing is accurate data analytics. It’s easy to launch a Campaign without a solid, clear measurement strategy. For example, I could set up a Facebook account, add in a credit card, write garbage copy, throw a stock photo of a family,...

black hat tactics

8 Black Hat SEO Tactics You Never Want Your SEO Company To Use

So you are evaluating an SEO company for a new project and as you are talking to them about their strategies, you hear some things that make you wonder how ethical they are, if they are doing black hat SEO tactics or using black hat SEO software, and how...

product reviews

Best Practices for Adding Product Reviews to Your Website

Adding product reviews to your website is a great way to help users in their decision process, as well as increasing your rankings and diversity of keywords your website shows up for in Google. But the big question is, how do you add reviews to your website, or more...

block referral spam

How To Block Referral Spam With Google Analytics Filters or Htaccess

Any business who is trying to increase high-value traffic or conversions needs to be hyper-focused on their analytics. This includes reporting on metrics such as how traffic is coming to your website, where it’s coming from (referral traffic), and which traffic is converting best. The challenge is that there...

seo traffic loss

Here’s Why Your SEO Traffic Dropped After Your Website Redesign

So you were sold a shiny new website design with a new architecture built on user data and customer journey information – which is awesome since Google loves great experiences. But did you come up with a transition plan to minimize the risk of traffic loss and do website...

chamber of commerce web design

14 Things Every Chamber Of Commerce Web Design Must Have

Association websites range in size, from big city chamber of commerce websites to local neighborhood associations trying to market the local businesses in the neighborhood and drive growth. But no matter the size, they all must contain the following 14 items to help drive membership, traffic, and provide valuable...

content marketing for smb

11 Reasons Small Businesses Fail at Content Marketing

Content marketing is a powerful and widely adopted strategy that can have many positive effects on building your small business’s brand. Benefits include; growing website traffic from local SEO rankings; increasing sales; and earning high-quality links to help you get top google rankings. Sadly, many small businesses face challenges...

link profile

What is a Natural Backlink Profile or Link Graph?

Google uses backlinks to help determine what a website or web page is relevant for, and how authoritative a website or web page is for a specific topic – both contributing to what keywords Google will rank the website for. What is a backlink? A backlink, or also known...

law firm web design

9 Essentials For A Law Firm Web Design Success

So maybe you’re a big law firm in a top tier market and you’re thinking about redesigning your website, or maybe you are a new attorney who is opening a practice and needs a website to help drive leads and build your brand. Either way, there are certain aspects...

optimizing content for seo

Things Nobody Tells You About Optimizing Content For SEO

So you are thinking about creating some new content for your website and have asked a few people about how to optimize the content. I’m sure you have heard about the basics of optimizing content for SEO. But there are many things that most SEO or content creation companies...

guide to tv advertising

The Ultimate Small Business Guide to TV Advertising Basics

According to Cengage Learning, television advertising still rules when advertisers make media purchases. Approximately 40 cents of each dollar spent on advertising derives from TV advertising. Television advertising enables marketers to reach local and national viewing markets. The largest share of TV advertising revenue is generated by businesses or...

content rot analysis

The ROT Analysis Is The Key To Repurposing Old Content

Ever wonder if you should delete old content or just let it live on for eternity? I have heard people say that you should never delete old content, and that’s just not true. Part of any good content strategy should be performing a ROT analysis on your content set....

on page seo basics

On-Page SEO Basics and Best Practices

So you are about to publish a new blog post or page on your website. You are hoping that Google likes your page enough to rank it, and users like your content enough to share it and link to it. Below you will find some SEO basics and on-page...

micro content micro moment

What You Should Know About Micro-Content and Micro-moments

Are you a company that is trying to get ahead in a social media world? Are you looking for new ways to advertise your brand and stretch it across multiple platforms? Are you a startup that wants to saturate the market with your message in creative and fun ways...

linkedin

How To Get More LinkedIn Followers and Connections Without Buying Them

Have you ever wondered how to get a ton of LinkedIn followers and connections without paying for them? LinkedIn company pages are a great thing for brands to have. You can share information and updates without forming two-way connections, as you have to do with your regular LinkedIn profile....

packaging design tips

Packaging Design Tips For Creating Effective Product Packaging

Designing a quality product at an affordable price is step one for encouraging sales, but designing an effective package is just as important. Below you will find tips and strategies for designing product packaging that drives sales. Tips for Packaging Design It is critical to show your product off,...

logo design tips

Logo Design Tips For Creating Effective Logo Designs

A logo is a big part of the marketing that represents a company or brand. The logos of the most recognizable brands are memorable, while also being simple and easy to recognize. Logo Design Tips Creating the perfect logo design that people recognize requires a number of steps. Below...

print ads

10 Tips for Creating Effective Print Advertising Designs

Whether you are promoting a new startup company, brand or if you are looking to gain new followers for services you have to offer, utilizing print advertising within Newspapers or Magazines is still a way to build brand awareness and help to generate revenue. Print Advertising Design Tips Understanding...

marketing collateral design

10 Tips for Designing Effective Marketing Collateral

Marketing collateral drives your business. It should familiarize customers with your products, services and the goals that your company has while simultaneously promoting these things. Tips For Designing Marketing Collateral Effective marketing collateral can mean the difference between a near-sale and a loyal customer for life. Here are 10...

youtube seo

The Basics of Optimizing Videos for YouTube Search

Many small businesses don’t have the resources to host and serve their videos directly from their website, so the alternative is to create a YouTube page that is optimized for search engines, and place your videos there. Once on YouTube, business owners can then embed the video on their...

billboard design tips

Billboard Design Tips For Designing an Effective Billboard Ad

The next time you take a drive, keep an eye peeled for billboards. If you make a point of looking for them, you’ll notice that they surround roadways in the majority of urban and suburban areas. You probably see a hundred billboard ads each week but remember only a...

how google ranks websites

Why Don’t I Rank In Google and How Google Ranks Websites

We have all been confused with the Google search results, causing ourselves to ask, “Why don’t I rank in Google?”, and inevitably the question, “how does Google rank websites?” or “How does SEO work with google?”. We as SEO’s may not know all the reasons a website ranks within...

simon sinek

10 Simon Sinek Videos That’ll Change Your Business and Life

People ask why we like Simon Sinek so much, maybe because he aligns with our own beliefs about the direction businesses should take, or in his words, “he believes what we believe”. Maybe it’s because we are an endorser (non-paid) of his business and marketing methodology and thus want...

google reconsideration request

How to Write A Google Reconsideration Request To Remove A Penalty

So your site has been de-listed from the search engines or your rankings have drastically dropped. You’re losing money, you don’t know why Google would do such a horrible thing to your website. The time has come to submit a reconsideration request to Google to explain your situation. Below...

agile method

A Beginners Guide To Understanding The Agile Method

The Agile Method is a particular approach to project management that is utilized in software development. This method assists teams in responding to the unpredictability of constructing software. It uses incremental, iterative work sequences that are commonly known as sprints. Agile Process and Method Overview Below you will find...

darwin and seo

A Charles Darwin Quote Explains Why Most Big Companies Fail

This post is more of an observation than a data driven SEO article as we usually post on Linchpin SEO, but I think it holds some weight when it comes to SEO in general for big companies. The Quote The post will be centered around the following quote by...

microsites and seo

SEO Advantages and Disadvantages of Using Microsites

I was recently asked by a client if they should create a microsite for a product set they were adding. This question really made me think about the value of microsites for SEO and branding purposes and if microsites for SEO were good or bad. What is a microsite?...

submit sitemap

Should You Submit A Sitemap To Google

Ever wonder why you should submit your sitemap to Google and the other search engines, or if there is really any value in doing it? We explore those questions and more in our examination of HTML and XML sitemaps. What is a submitted or off-site Sitemap A sitemap is...

url rules

Website URL Rules to Follow To Create SEO and User-Friendly

I get asked weekly about URLs and the value they have from an SEO standpoint, or if a business should pick an exact match domain over the one you will need to establish as a brand. We have all been told that keywords in the URL hold some weight...