manager-seo-relaunch

Managing A Successful Website Redesign And SEO Website Relaunch

Redesigning and relaunching a high ranking website is not an easy task. There are many ranking factors to manage, and missing just one of them can impact SEO and rankings. We explored a few of the tactical and site-specific reasons why your traffic...

htaccess 301 redirects

Common Htaccess 301 Redirect Rules

There are common Httacess 301 redirect rules that I find myself searching for each time I build a website for a client or help with a website relaunch transition plan. So I thought I would create a resource that I...

on site seo impact

The On-page SEO Factors With The Most Impact on Rankings

When we explore SEO at a macro level, there are two parts every SEO campaign should include to give it the best chance of increasing rankings, traffic, and conversions. These two parts are on-site or on-page SEO, and offsite SEO. In...

internal links

SEO Internal Link Best Practices and SEO Ranking Impact

When working with both large brands and local small businesses we often get asked, "What are the SEO best practices for internal linking?" or "Do internal links boost SEO rankings?". Simply put, yes they can boost rankings, but there are caveats....

adwords and seo

Does Buying Google Adwords Help SEO Rankings?

There has always been controversy and miscommunication around the topic of Adwords and its impact on SEO rankings. At least once a month we have a call with a client who says " I heard that you can pay Google...

social and seo

Does Social Media Affect SEO Rankings?

With the rise of social media and its integration across teams and strategic approaches, both in big business and within agencies, the question often arises, "Does social media affect SEO rankings?". This question is sometimes over-generalized by data that shows...

click through rate and seo

Does CTR and User Metrics Impact SEO Rankings?

Nobody knows the extent of SEO ranking factors that Google uses to rank a website well in their search results. As Google puts more emphasis on a website's experience, user metrics are becoming a hot topic in the SEO world....

seo failed

Reasons Why Your SEO Isn’t Working or Failed

So you're trying DIY SEO, or maybe you hired an SEO company or consultant to do SEO for your business. It's been three months and your traffic, leads and sales have not increased. You start to wonder why your SEO...

blog seo best practices

SEO Best Practices for Blog Posts and Articles

Have you ever wondered how Google ranks blog posts, or if there is an SEO blog post checklist and best practice guide to help you create great content your users would engage with and Google would rank on their fist...

click through rate and seo

Google SEO Tagging Best Practices and Tips

Google's SEO tagging best practices, and the website tags they value have changed dramatically over the last decade. When I first started doing search engine optimization almost ten years ago, there were a ton of SEO Tags that were added to...

small business seo mistakes

Biggest SEO Mistakes Small Businesses Make

Knowing where to focus your time and energy and avoid SEO mistakes when it comes to executing local SEO strategies and advanced tactics that will have value and drive rankings, traffic, and conversions is key to building a long-term strategy...

information architecture

Information Architecture Basics For Website Organization

Have you ever visited a website and became frustrated because you couldn't find the information or product you needed? Did you try and use the primary navigation and find that it was not intuitive, or the product you were looking...

website cost

How Much Does A Great Website Cost To Create?

So you’re a business owner who needs a website designed and created and you're wondering how much it costs to create a great website. You might even wonder what your options are for building a high-quality mid-market B2B, B2C, eCommerce,...

beacon cheat sheet

Beacon Cheat Sheet and Stats for Marketers and Retailers

Ever wonder what beacons where, how they are used to target consumers in-store, and some of the benefits of using them? Below you will find our beacon technology cheat sheet and stats for mobile marketers and retailers who are thinking about...

color guide

Psychology of Color Guide and Cheat Sheet For Designers

Ever wonder how to choose the best colors for designing t-shirts, websites, doing paintings or drawings, or the best color to paint a room in your house? Below you will find a color guide and cheat sheet for designers of all...

millennial marketing

Millennial Marketing Cheat Sheet and Guide

Numbering roughly 77 million, and with close to 10,000 of them turning 21 every day in America, millennials are poised to reshape the economy; and their unique experiences will change the ways we buy and sell. This power will force...

chamber of commerce web design

14 Things Every Chamber Of Commerce Web Design Must Have

Association websites range in size, from big city chamber of commerce websites to local neighborhood associations trying to market the local businesses in the neighborhood and drive growth. But no matter the size, they all must contain the following 14 items...

content marketing for smb

11 Reasons Small Businesses Fail at Content Marketing

Content marketing is a powerful and widely adopted strategy that can have many positive effects on building your small business's brand. Benefits include; growing website traffic from local SEO rankings; increasing sales; and earning high-quality links to help you get...

link profile

What is a Natural Backlink Profile or Link Graph?

Google uses backlinks to help determine what a website or web page is relevant for, and how authoritative a website or web page is for a specific topic - both contributing to what keywords Google will rank the website for. What...

law firm web design

9 Must-Haves For A Law Firm Web Design

So maybe you're a big law firm in a top tier market and you're thinking about redesigning your website, or maybe you are a new attorney who is opening a practice and needs a website to help drive leads and...

guide to tv advertising

The Ultimate Small Business Guide to TV Advertising Basics

According to Cengage Learning, television advertising still rules when advertisers make media purchases. Approximately 40 cents of each dollar spent on advertising derives from TV advertising. Television advertising enables marketers to reach local and national viewing markets. The largest share...

on page seo basics

On-Page SEO Basics and Best Practices

So you are about to publish a new blog post or page on your website. You are hoping that Google likes your page enough to rank it, and users like your content enough to share it and link to it....

packaging design tips

Packaging Design Tips For Creating Effective Product Packaging

Designing a quality product at an affordable price is step one for encouraging sales, but designing an effective package is just as important. Below you will find tips and strategies for designing product packaging that drives sales. Tips for Packaging Design It...

logo design tips

Logo Design Tips For Creating Effective Logo Designs

A logo is a big part of the marketing that represents a company or brand. The logos of the most recognizable brands are memorable, while also being simple and easy to recognize. Logo Design Tips Creating the perfect logo design that people...

print ads

10 Tips for Creating Effective Print Advertising Designs

Whether you are promoting a new startup company, brand or if you are looking to gain new followers for services you have to offer, utilizing print advertising within Newspapers or Magazines is still a way to build brand awareness and...

marketing collateral design

10 Tips for Designing Effective Marketing Collateral

Marketing collateral drives your business. It should familiarize customers with your products, services and the goals that your company has while simultaneously promoting these things. Tips For Designing Marketing Collateral Effective marketing collateral can mean the difference between a near-sale and a...

youtube seo

The Basics of Optimizing Videos for YouTube Search

Many small businesses don't have the resources to host and serve their videos directly from their website, so the alternative is to create a YouTube page that is optimized for search engines, and place your videos there. Once on YouTube,...

font for logos

57+ Brand Logos and The Free Font Used To Make Them

Have you ever wondered what font and typography the big brands, social networks, and pop culture icons use when designing their logos? Below you will find 57+ of the best brand logos, the font used for each of them (for...

how google ranks websites

Why Don’t I Rank In Google and How Google Ranks Websites

We have all been confused with the Google search results, causing ourselves to ask, "Why don't I rank in Google?", and inevitably the question, "how does Google rank websites?" or "How does SEO work with google?". We as SEO's may not...

single vs multi page for seo

SEO Single Page vs. Multiple Page WordPress Themes

[vc_row][vc_column][vc_column_text]Single page WordPress themes (one page WordPress themes and templates) that take a ton of information (usually about a bunch of different topics) and put it on one long scrolling page, is a growing trend that we’ve seen take shape...

seo definition

The New SEO Definition Is Rooted in The User

[vc_row][vc_column][vc_column_text]What is search engine optimization (SEO)? When defining SEO we wanted to make sure we took Google’s goal into consideration. Their goal is to connect users, with the most relevant, inclusive, and contextual content available. So, the job of the...

twitter cheat sheet

Twitter Cheat Sheet To Increase Engagement and Followers

As a follow up to our Facebook Cheat Sheet Infographic, we have created a Twitter Cheat Sheet Infographic, based on data from Buddy Media, that can apply to both Business to Business and Business to Consumer companies . This infographic...

agile method

A Beginners Guide To Understanding The Agile Method

The Agile Method is a particular approach to project management that is utilized in software development. This method assists teams in responding to the unpredictability of constructing software. It uses incremental, iterative work sequences that are commonly known as sprints. Agile...

how to create personas

How to Build Personas to Understand & Meet User Needs

Personas are used by some of the leading brands around the world to help guide their web design choices and marketing touchpoint strategies. Creating personas will help you understand your website's visitor, how they'll utilize your website, and the types...

microsites and seo

SEO Advantages and Disadvantages of Using Microsites

I was recently asked by a client if they should create a microsite for a product set they were adding. This question really made me think about the value of microsites for SEO and branding purposes and if microsites for...

submit sitemap

Should You Submit A Sitemap To Google

Ever wonder why you should submit your sitemap to Google and the other search engines, or if there is really any value in doing it? We explore those questions and more in our examination of HTML and XML sitemaps. What is...