How-to Guide For Writing a Business Plan

People planning to start their own businesses are taking a huge step and most are unfamiliar with where to start, so we thought we would help out with the initial step, with a guide to writing a business plan. There are many risks and rewards, and comprehensive planning and preparation are the keys to success […]

SEO Basics: The 9 Truths About DIY Search Engine Optimization

With the vast amount SEO tips and tactics found on the web, it can be difficult for small businesses trying to learn how to do DIY SEO to cut through all the clutter and find sound advice. Below you will find a list of SEO basics, and the 9 truths you need to know about […]

Copyrighting Tips: 3 Keys to Stronger Sentences

Every one of us writes. And for everything we write – from articles to emails to tweets – we have an audience of readers. But what separates the great writers from those who just “get by”? To help those who are trying to evolve their writing style, we have put together 3 basic copyrighting tips […]

The Truth About Evergreen Content and Timely Content

I am sure you have heard your content strategy team, or those creating content for you, mention the need for a mix of Evergreen and Timely content. Unless you are a content strategist you might be wonder what evergreen content or timely content actually is, and how it benefits the overall growth strategy for your […]

6 Ways To Get More Facebook Likes Without Buying Them

A full 80 percent of businesses use Facebook in their marketing strategy. This is no surprise since the website has over 1.2 billion monthly users. As some marketers have discovered, though, it can prove very difficult to attract new followers without paying a social media expert or Facebook to get the word out. Fortunately, this […]

7 Ways To Get More Twitter Followers Without Buying Them

Social media has developed a life of its own in the past few years. No one could have predicted how powerful a tool it would have been in marketing, politics, and in serving as the definitive voice for a generation of people. At the end of the day, social media is a huge popularity contest. […]

Wireframe Basics: Why Wireframes Are Essential for Website Design

Web designers looking to make beautiful webpages must utilize tools to get cutting-edge results. Wireframes are an excellent tool for web designers to conceptualize a prospective website layout without dedicating excessive amounts of resources to a preliminary design. Many designers have utilized wireframes since the inception of the Internet. However, many wireframe tools are now […]

How To Get More LinkedIn Followers and Connections Without Buying Them

Have you ever wondered how to get a ton of LinkedIn followers and connections without paying for them? LinkedIn company pages are a great thing for brands to have. You can share information and updates without forming two-way connections, as you have to do with your regular LinkedIn profile. Plus, LinkedIn is purely business-focused. Sure, […]

Social, Search, and Email App Growth Year Over Year

In 2014, U.S. adults (18+) spent an average of 43 hours and 31 minutes per month connecting with content through an app or mobile web browser—up from 33 hours and 48 minutes per month in 2013. Social, Search, and Email App Growth A Nielsen study shows consumers cite leisure or entertainment and a recommendation from […]

Instagram Cheat Sheet: How To Get More Followers, Likes, and Comments

With more than 60 million photos added each day to Instagram by over 200 million monthly active users, it is getting harder to stand out amongst the crowd of loyal posters, and get more followers. The good news is that engagement is rising quickly. Currently there are 1.6 billion likes per day, and on average […]

30 of the Top Insights from #TNWUSA (@TNW) You Might Have Missed

If you were not able to make The Next Web Conference in NYC on December 10th, no worries. Below you will find 30 of the top insights and tips from #TNWUSA Conference from some of the top marketers, entrepreneurs, and investors. Topics include motivation, startups, image and video marketing, innovation, and many more.

URL Builder for Google Analytics: Customize Your URLs with Excel

One of the most challenging parts of Digital Marketing is accurate data analytics. It’s easy to launch a Campaign without a solid, clear measurement strategy. For example, I could set up a Facebook account, add in a credit card, write garbage copy, throw a stock photo of a family, insert the homepage as the landing […]

How to Give Access to Google Analytics and Google Webmaster Tools

With any of our SEO campaigns we will need access to your Google Analytics and Google Webmaster Tools Account to help us analyze the current state of your website. Some companies have multiple domains in each of these accounts and want to give access to just the one we will be working on. We have […]

PPC Checklist for Launching Your Paid Search Campaigns

Have you ever launched a Paid Search Campaign without a PPC checklist and realized you’re text ads were running on the Display Network and you racked up about a 1,000,000 impressions (at a CTR of .08%, which ruined your Search CTR) in a few hours because you forgot a few settings?

HTML and XML Sitemap Creation Process

Sitemaps can be helpful in the indexation and crawling of a website. Below are the two types of sitemaps that we currently use, and the process for making an HTML and XML sitemap, as well as keeping them up to date.

10 Tips for Creating Effective Print Advertising Designs

Whether you are promoting a new start up company, brand or if you are looking to gain new followers for services you have to offer, utilizing print advertising within Newspapers or Magazines is still a way to build brand awareness and help to generate revenue.

How to Create a Personal Brand: 19 Tips to Build Your Personal Brand

Building your personal brand is key to having a long productive business life, and affecting others in a positive way. At its core, building your personal brand is nothing more than marketing the best parts of your core personality and beliefs in an honest and open way. When done correctly not only do you excel […]

YouTube SEO: Basics of Optimizing Videos for YouTube

Many small businesses don’t have the resources to host and serve their videos directly from their website, so the alternative is to create a YouTube page that is optimized for search engines, and place your videos there. Once on YouTube, business owners can then embed the video on their website. Below you will find the […]

Video SEO For Self Hosted Videos

In the past video SEO has presented an interesting challenge for SEOs as it’s widely accepted that Google cannot completely see or understand the content contained within videos. However, the popularity of video with consumers, and the correlation with an increased conversion rate, indicates that it should not be omitted from a marketing campaign.

8 Black Hat SEO Tactics You Never Want To Hear Your SEO Company Say

So you are evaluating an SEO company for a new project and as you are talking to them about their strategies, you hear some things that make you wonder how ethical they are, if they are doing black hat SEO tactics, and how well they actually know what it takes to do User-Focused SEO – […]

The SEO Health of Denver’s Government Website (@MayorHancock)

We are always interested in how the SEO for Government websites is done, and if it’s done well. For this website audit we looked at some high level SEO health variables (a small portion of the over 250 that Google uses) of Denver’sGovernment Website,, to determine how well they’re doing across some key onsite […]

Billboard Design Tips: 10 Tips for an Effective Billboard Design

The next time you take a drive, keep an eye peeled for billboards. If you make a point of looking for them, you’ll notice that they surround roadways in the majority of urban and suburban areas. You probably see a hundred billboard ads each week but remember only a few or maybe even none.

57 Brand Logos and The Free Font Used To Make Them

Have you ever wondered what font and typography the big brands, social networks, and pop culture icons use when designing their logos? Below you will find 57 of the best brand logos, the font used for each of them, and a link to download the free font.

Guiding Principles of SEO: The Only Two Jobs of An SEO Professional

There are so many tactics around SEO, and what defines the job of an SEO. If we take a step back and forget all the in-the-weeds tactics that get SEOs in trouble, all the myths and uneducated theories that give us a bad reputation, and methods that cause us to focus on chasing algorithm updates, […]

Why Don’t I Rank In Google: How Does Google Rank Websites

We have all been confused with the Google search results, causing ourselves to ask, “why don’t I rank in Google?”, and inevitably the question, “how does Google rank websites?”, will be explored. We as SEO’s may not know all the reasons a website ranks within Google, but through testing we have found some strong correlations […]

Meet Shane McGowan: Illustrator from Melbourne, Australia

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Shane McGowan, an illustrator from Melbourne, Australia.

Meet Peter McNierney: Fashion Design Artist

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Peter McNierney, a fashion design artist.

Meet Michael Doret Of Alphabet Soup, A Digital Type Foundry

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Michael Doret of Alphabet Soup, a Digital Type Foundry.

Meet Khoa Ho (@spaceman_art): Designer from California

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Khoa Ho, a designer from California.

Meet James Camilleri: Art and Multimedia Designer

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is James Camilleri, an art and multimedia designer.

Meet Corey Courts (@ccourts86): Canadian Based Illustrator

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Corey Courts, a Canadian based illustrator.

Meet Anthony Genuardi: Digital Artist

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Anthony Genuardi, a digital artist.

Meet PJ McQuade (@LandoMcQuade): Illustrator from NY

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is PJ McQuade, an illustrator from NY.

Meet Zoe Quartermaine: A Logo and Poster Design Artist

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Zoe Quartermaine, a logo and poster designer.

Meet Abner Recinos: Visual Artist from Guatemala

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Abner Recinos a visual artist.

Keyword Research Guide: The Hunt For Valuable SEO Keywords

One of the values that SEO’s (and people who understand how search works) bring to the table, is that ability to find new high-value keyword targets for websites using advanced keyword research and analysis. These keywords are used to define and shape strategies and reach new market segments.

25 Mobile Website Design Tips To Increase Conversions & Mobile SEO

It’s no secret that mobile usage is steadily increasing, and creating a mobile optimized website is no longer a “nice to have”. Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence.

The New Definition of SEO: User-Focused SEO and Its Goals

What is Search Engine Optimization (SEO)? There has been a range of different definitions of SEO, yet through it’s evolution most of them have not changed to keep up with the changing search landscape. So, we thought it was time to redefine SEO with users at the center of the strategies – just like Google […]

Cheat Sheet: SEO Client Qualification Questions Template

When working to qualify potential SEO or web design clients it’s important to ask the right questions. This discovery phase helps ensure you can provide the most value to the client, as well as making sure they are able to support and execute your digital strategies – thus getting the most value from you.

User-Focused SEO Strategies For Deleted Products

The flow of products in and out of Ecommerce websites can be a challenge when trying to retain SEO value, build brand, and satisfy the users intent. The management of this consistent change can sometimes fall by the wayside – causing a loss in value for SEO and an increased frustration for users.

Free Web Design for #K12 and #CharterSchools

Why are we giving away web design for free? We have met and become friends with many teachers, principals, and educational leaders, that due to budget cut backs don’t have the funds to invest in a website that can help them communicate to their staff, and help students learn through collaboration and knowledge sharing. So, […]

The 7 Steps To Creating A Google Reconsideration Request

[stag_dropcap font_size=”40px” style=”squared”]S[/stag_dropcap]o your site has been de-listed from the search engines or your rankings have drastically dropped. You’re losing money, you don’t know why Google would do such a horrible thing to your website. The time has come to submit a reconsideration request to Google to explain your situation.

Infographic: Facebook Ad Performance by Industry

Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business? Or are you searching for an answer to the […]

Machine Learning: 5 Part Series About How Machine Learning Works

[stag_dropcap font_size=”40px” style=”squared”]T[/stag_dropcap]here has been alot of talk about Machine learning – most notably for digital marketers and SEOs in regards to recent Google algorithm updates. But have you ever asked yourself “what is machine learning”, or wondered how it actually works? BloomReach engineer Srinath Sridhar walks through probability, Bayesian models and machine learning in […]

Infographic: Path to Purchase Customer Journey Map Analysis

A customer journey map is a diagram that illustrates the steps your customer goes through when engaging with your company – whether it be a product, an online experience, retail experience, or a service, or any combination the path to purchase is a vital part of understanding the user.

Tablet Usage Stats and Figures Cheat Sheet

It’s no secret that mobile and specifically tablets are emerging as the primary device that people are utilizing to find information, play games, and engage with their friends on social networks. Even though this is a primary device type, marketers are still stumped as to how to properly monetize these devices. The infographic cheat sheet […]

Infographic: Facebook Wall Post Cheat Sheet to Increase Interaction

With most marketing campaigns the devil and success lies in the execution and furthermore the details of the execution. Below you will find the follow up infographic to our “Best Days to Post on Facebook by Industry“, titled “Facebook Wall Post Cheat Sheet to Increase Interaction”.

Engagement Peaks: The One Twitter Insight You’re Probably Missing

We’re all searching for strategies to grow our twitter following and get influential individuals into our community (in fact, we previously outlined some here). But you may be overlooking one stat that can drastically affect how many of your hard-earned community members see your tweets – and thus, how many shares and followers you gain.

The Human Element: Motivation & Passion Behind My Madness

I was meeting with a potential client recently and we got talking about careers and why people choose the path they do in life (yes very philosophical). John said,” I want to give you this business, but you have to answer one thing for me before I make my decision”.

The Real SEO Value of URLs: Keywords, Clickthrough, & Social

I get asked weekly about URLs and the value they have from an SEO standpoint, or if a business should pick an exact match domain over one you will need to establish as a brand. We have all been told that keywords in the URL hold some weight in Google’s Algorithm.

Wedding Website SEO: Infographic. Outreach. Traffic Gains

So for anyone who thinks that investing in a valuable, well designed, and well planned infographic is not a smart investment (or not worth the money) we have put together a case study based on a infographic we planned, designed, and marketed for a client to help them with the SEO for their wedding website.

Website Consolidation Strategy To Avoid Losing Traffic and Rankings

“United We Stand, Divided We Fall” had a different meaning when it was first said, but it applies to website design and site consolidation efforts perfectly. When it comes to site consolidation strategy there is one question that seems to repeatedly come up from clients, “What do we do with the domains that we already […]

Big Brand SEO: Brands Need To Become Publishers To Succeed

As SEO evolves it’s imperative that not only small businesses understand and adopt the changing landscape, but brands do as well. Traditionally brands have relied on their “brand authority” to take over the search results for non-branded keywords, and much to our surprise Google has allowed it to happen.

Understanding UX Web Design: Guide For Beginners

There is movement happening in the design world, one which begs designers to put aside their own aesthetics and create with the user in mind. This movement pushed UX, or user experience, to the forefront of design, especially web design.

New Page Creation Checklist Guide For SEO

Below you will find a basic QA SEO checklist for new page creation. It acts as a reference and guide for development, programming and QA teams to ensure that each new page contains all the basic SEO elements.

Guest Blogging Tips To Build Value With Content

There are so many sites that could be utilizing guest posting and just aren’t, and many (not all) of the sites that are actually being proactive with guest posts are coming across as mini content farms because they are not thinking about how each post they accept or publish on another site affects their brand, […]

Creating Unique & Quality Content Isn’t Enough Anymore

As online marketing evolves and earned media (Social and SEO) becomes a driving force for businesses, it is important that our SEO and content methodology changes as well. As we wrote about in our “Evolution of Google from Robot to Persona” article, not only is the user expectation evolving from simply a quality design or […]

Measuring SEO: The 3 Primary KPIs You Should Care About

With the evolution of SEO and the Googlebot Persona, SEO has become more inclusive of other disciplines and relies on team members across a company or agency to work together to drive quality traffic that deposits the user-type onto the page that best satisfies their intent.

How to Build Personas to Understand & Meet User Needs

Personas are used by some of the leading brands around the world to help guide their web design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types of information they need most to support their buying decisions.

Googlebot Persona: The Evolution of Googlebot from Robot to Person

Over the years, as we all know, SEO has evolved. With that evolution of SEO, I think it’s also time to think of Googlebot in a new light. The fundamental concern with Googlebot being a robot is it assumes at a core level that if you put the same thing in, you will always get […]

DIY SEO: Small Business SEO Tips

Running a few small businesses and a couple start-ups myself is exciting and quite the roller coaster for many reasons. I have been doing SEO for close to 9 years and have seen the evolution over time, and the complexity increase with the evolution.

Tips for Creating an Editorial and Content Calendar

One of the best ways to avoid writer’s block is by creating an editorial calendar. You skip all those sessions of staring at a blank computer screen and get down to business generating content. You don’t have to wonder about what you’re going to write next, with an editorial calendar, the decisions are already made.

SEO Basics: The Pyramid of SEO 101 Methodology within a Framework

In December of 2008 SEOmoz debuted their SEO methodology and search engine optimization basics, with an SEO Pyramid in one of their popular Whiteboard Friday Videos. Since that debuted, there have been many advancements within the search engine’s algorithm and evolutions in the basic methodology that drives SEO.

SEO For Bands and Musicians: Using Google To Promote and Book More Shows

Whether you are one of the most popular bands or musicians in the US, playing sold out arenas, or a local band or musician trying to make a name for themselves, the challenges that bands have with promotion using SEO, social media (Twitter, Facebook, Pinterest, Instagram, Tumblr, etc), and content strategy is consistent. Below you […]

SEO For Spas and Waxing: Case Study Exhale Spa to Increase Bookings

Whether you are one of the top spas in the US trying to increase bookings for your massage, waxing, pedicure, or manicure services at each local franchise location; or a smaller spa, massage parlor, or waxing center in a local market trying to gain clients, the challenges that spas have with SEO, social media (Twitter, […]

SEO For Massage Schools: Case Study Cortiva Institute in Chicago

Cortiva Institute is a community of massage therapy schools that deliver high quality of health and wellness education with a focus on humanity. They take a holistic and integrated approach to ensure that their graduates are prepared to work in clinics, hospitals, health clubs, spas, resorts, sports therapy clinics, or start their own private practices.

Why Submit Your Sitemap To Google

Ever wonder why you should submit your sitemap to Google and the other search engines, or if there is really any value in doing it? We explore those questions and more in our examination of HTML and XML sitemaps.