About Linchpin SEO

In The Beginning

Linchpin SEO was started in Raleigh, NC by two guys (Bill Ross and Dan Therrien) who saw a need for change in the digital marketing and web design space. They started the company with the core belief that businesses of all sizes should have the same opportunities, in regards to quality of work and access to industry leading web designers, SEO professionals, content strategists and information architects.

They brought together an all-star team of former big brand Web Designers, SEOs, Information Architects, and Content Strategists – in Chicago, Charlotte, and Toms River – who believe every business deserves an amazing website that makes it easy for users to find information efficiently and effectively.

Our 3 Principles of Digital Marketing



We believe in building website experiences that amplify the human ability to effectively and efficiently find information.



High-value content fuels website and brand growth strategies, and is at the core of humanizing a business.



When businesses and brands act like humans it builds relationships, earns trust, and creates brand advocates.

A Few We’ve Had The Pleasure Helping

What Others Are Saying

matt-photoHere’s how I would describe our new site developed by Bill Ross: fast, modern, informative, and hyper functional in our calls to action. In a world of nearly unlimited options for developing websites I couldn’t be more pleased. Charterbusgroup.com’s site function and aesthetic appeal is epic.

From concept to delivery Charterbusgroup.com was developed and delivered for launch within 6 short weeks. My serial entrepreneurial starts on new business will rely on Bill Ross in the future. The best testimony I can probably offer is we’re currently redeveloping one site with Bill currently, and will launch a whole new event model site in the next 60 days.

Matt Wenger, Owner Charter Bus Group

peterBill came highly recommended as someone who really knows his craft and is trustworthy, two characteristics that can be elusive in his field. Bill was instrumental in helping me refashion my website by using a three-part approach: audit of my existing website and key competitors, re-platform my site to increase its functionality and visibility and worked with me to develop an enhanced blog strategy.

Bill is smart, helpful, easy to work with and very knowledgeable about SEO.

Peter Diamond, Diamond Consulting

dr-dan-jrAfter speaking with several developers, we decided Bill was a great fit to help build our new dental practice website based on his past experience and SEO knowledge.

He was a pleasure to work through the development process and the end product was a professional easy to use site. He was always available to talk and design changes were prompt.

Bill is very knowledgeable about what it takes to build a strong local SEO presence and would highly recommend if you are in need of a WordPress developer.

Dr. Dan Streitz Jr., Streitz Dental

372c533Bill was great to work with, and a very knowledgeable SEO expert. I learned a lot about strategy from Bill, but two things set him apart.

1) Bill is able to speak from experience on nearly any SEO project and 2) Bill truly understands the big picture role of SEO alongside content strategy, UX, and other marketing channels.

David Buesing, SEO Manager at Mindshare

djI worked with Bill for several years and was always impressed with his technical know-how combined with his easy-going style. He is smart and very, very hard working.

Bill is driven and knows what he wants to do. He cares about his work and holds himself to a very high standard. I saw Bill hold his own many times and he always approached clients and projects with a can-do attitude.

DJ Francis, Director of Strategy at Kapost

lindsayIn helping us launch our blog, Bill was strategic about the overall vision but also tactical enough to suggest small enhancements, spending extra time to find solutions that fit our needs and worked within specific guidelines.

You can tell he really cares about his clients and about producing a good product — he was extremely responsive and proactive every step of the way.

Lindsay Knight from Chicago Ventures

alisonI was at a standstill with my new blog and needed that extra push to make it a success! Bill Ross at Linchpin SEO was my savior! He listened to what I wanted, knew exactly what I needed and helped to launch the blog to the next level.

In a world where customer service is dead, Bill and his team restored my faith in what it means to love what you do and to really understand your customer.

Alison Victoria, TV Host Kitchen Crashers on HGTV

derekBill’s deep understanding of SEO best practices and their relationship to content strategy ensured we had sound recommendations for clients as well as internal case studies to promote both practices within the company.

Bill was always available to discuss new trends and educate others, as well as lead his own team with clear direction and a willingness to let them own their work.

I relied heavily on Bill to ensure our remote teams stayed in sync and had open communication. His input was invaluable to our project success.

Derek Phillips, Content Strategy Discipline Lead at ISITE Design

martinThere are a lot of snake oil sales people in SEO. Bill doesn’t sell snake oil; he just has the best SEO sense I’ve ever met (and I’ve met and worked with some of the best SEO talent around including Bruce Clay).

If you want your web site to rank highly in Google hire Bill Ross as your SEO expert.

Martin Smith, Director of Marketing, Atlantic BT

philBill is a very good SEO. I am constantly impressed with the depth of his knowledge. His commitment to his own education makes him a great asset to his clients.

Phil Ayres, Director of SEO and Affiliate Marketing Travelocity.com

annaliseBill has a great eye for detail and he always thinks through how his strategy will not only impact his practice area, but the other aspects of the business, as well. He brings a wealth of experience and expertise not only in organic search, but also social media and other areas of digital marketing. He is viewed as a leader amongst his peers and other industry professionals often seek out his opinion on more advanced SEO topics or concerns.

Annalise Kaylor, Head of Marketing at Lulubot

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