Meet The Founders

Linchpin SEO, a Chicago marketing firm was started in Raleigh, NC by Bill Ross and Dan Therrien, who believe that mid-market companies should have the same opportunities as large national brands. At its core Linchpin SEO is a digital interactive agency and marketing firm with a team of online marketing experts in Chicago and Raleigh.



Bill Ross

Bill’s ten-year background in digital marketing, SEO, and building online companies has helped him rise to strategic lead for some of the largest online brands and content websites in the world. Because Bill is a valued SEO evangelist and coach, clients like Nissan, Infiniti, Moen, and TE Connectivity look to him for insights and leadership in the world of SEO and content strategy.

With a degree in Psychology from Siena College, Bill believes the priority to understand the user surpasses most others; the end product must provide value through engaging content assets that drive traffic, search rankings, and ultimately conversions.

Learn more about Bill Ross


Dan Therrien

Dan is an accomplished and versatile software engineer specializing in end-to-end systems development with extensive experience building front-end and back-end systems including UI development, content management system development, database modeling, usability optimization, performance testing and tuning, and server administration.

Dan graduated from Rensselaer Polytechnic Institute in Troy, NY with a BS in Information technology and management information systems.

Dan has experience and expertise using PHP, Python, Java, JSP, JavaScript, HTML, CSS, MySQL, AJAX, Apache2, ColdFusion, Server-side experience with Linux (many distributions), Windows , and OS X environments.

Learn more about Dan Therrien

A Few Advocates

I was at a standstill with my new blog and needed that extra push to make it a success! Bill Ross at Linchpin SEO was my savior! He listened to what I wanted, knew exactly what I needed and helped to launch the blog to the next level. In a world where customer service is dead, Bill and his team restored my faith in what it means to love what you do and to really understand your customer. Alison Victoria, TV Host Kitchen Crashers

Bill has a great eye for detail and he always thinks through how his strategy will not only impact his practice area, but the other aspects of the business, as well. He brings a wealth of experience and expertise not only in organic search, but also social media and other areas of digital marketing. He is viewed as a leader amongst his peers and other industry professionals often seek out his opinion on more advanced SEO topics or concerns. Annalise Kaylor, Social and Marketing Director, Sixthman

Bill is a very good SEO. I am constantly impressed with the depth of his knowledge. His commitment to his own education makes him a great asset to his clients. Phil Ayres, Director of SEO and Affiliate Marketing

Bill’s constantly in touch with the newest innovations and changes in the ever-shifting world of SEO. He was a pleasure to work with and to know. Amanda Moralis, Web Marketing Manager, North America Lenovo

There are a lot of snake oil sales people in SEO. Bill doesn’t sell snake oil; he just has the best SEO sense I’ve ever met (and I’ve met and worked with some of the best SEO talent around including Bruce Clay). If you want your web site to rank highly in Google hire Bill Ross as your SEO expert. Martin Smith, Director of Marketing, Atlantic BT

A Few Companies We’ve Helped